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The dissonances of wine

BWW HUB Trends Wine and music

Monday 03, 14:30h - 15:30h | Speakers' Corner Free access
03-02-2020 14:3003-02-2020 15:30Europe/MadridThe dissonances of wine

What is the relationship between music, mathematics, the brain and wine?

The latest advances in neuroscience are gradually allowing us to discover the secrets of this great unknown to humanity. We already have some of the answers that explain the synaesthesia phenomenon, what makes us opt for one or other artistic expression including music, what does our brain identify as beauty, what does mathematics have to do with these processes, and how all these concepts relate and merge with WINE, in a global model understanding what it really is.

A presentation that addresses a parallel approach to current communication techniques, and opens up an immense range of possibilities for professionals to re-communicate their brand, find their differentiating points, increase sales, open new markets and create new ways of maximizing their consumer´s wonderful experience consuming wine.

Speakers' Corner

What is the relationship between music, mathematics, the brain and wine?

The latest advances in neuroscience are gradually allowing us to discover the secrets of this great unknown to humanity. We already have some of the answers that explain the synaesthesia phenomenon, what makes us opt for one or other artistic expression including music, what does our brain identify as beauty, what does mathematics have to do with these processes, and how all these concepts relate and merge with WINE, in a global model understanding what it really is.

A presentation that addresses a parallel approach to current communication techniques, and opens up an immense range of possibilities for professionals to re-communicate their brand, find their differentiating points, increase sales, open new markets and create new ways of maximizing their consumer´s wonderful experience consuming wine.

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