This innovative professional event, promoted by Fira Barcelona through its company Alimentaria Exhibitions, will be held for the first time at Fira de Barcelona’s Montjuïc venue from 3 to 5 February 2020. Barcelona Wine Week (BWW) aims to be the largest platform to make known internationally the exceptional range of wines from each and every one of Spain’s wine-producing regions.
With the aim of displaying the diversity and quality of the current market, Barcelona Wine Week will bring together and highlight the widest range of wines from the different Spanish wine-growing areas, accommodating all types of wineries and specialities.
Based on a well-articulated conceptualisation with an innovative format, the new trade show, which is being presented as the flagship Spanish wine fair, will make it possible to promote both the quality of the product and the uniqueness of each brand. Likewise, a complete programme of activities will make the difference, offering surprising sensory experiences and enriching knowledge about wine.
As Javier Pagés, president of Barcelona Wine Week and of the D.O. Cava Regulatory Council, points out, “with this value proposition, BWW is bursting onto the trade fair scene to respond to the selfsame demand of companies and entities in the world of wine in search of a new internationalisation platform”.
This concept has the support of the main companies, institutions and organisations of the sector nationwide. Thus, some of the regions that have already confirmed their participation in the event are Castilla y León, Cantabria, Euskadi, Cataluña and Madrid, as well as the D.O.P. Alicante, D.O. Jumilla, D.O. Montsant and D.O. Conca de Barberà, among others. As far as wineries are concerned, both large companies and SMEs representing the whole of Spain will be exhibiting at the first edition of BWW: García Carrión, Torres, Roqueta, Burgo Viejo, Matarromera, Araex, Pinord, Manzanos Wines, Albet i Noya, Izadi, Pere Ventura, Vicente Gandía, Campos Reales, Otazu, Destilerías La Navarra, PradoRey or Balmoral are some of the companies that have confirmed their participation.
In addition, the strategic collaboration between Barcelona Wine Week (BWW) and the Spanish Wine Federation (FEV) facilitates greater promotion of the trade show, both to national and international operators.
More international business
In its first edition, Barcelona Wine Week focuses on increasing business opportunities and maximising the return of exhibiting companies. In this way, the participation of Spanish companies in BWW will provide excellent opportunities to establish contacts with foreign wine buyers (distributors, importers, wholesalers, retailers, etc.), with the ultimate aim of increasing exports to them.
“The project is backed by a significant investment to ensure the presence of major international players. In addition, the trade show will be able to identify new trends, startups and other projects that are undergoing digitalisation, without forgetting the representatives of the traditional sector. This crossover dimension is, in fact, one of the trade show’s strong points and one of its main attractions for the international market”, points out J. Antonio Valls, General Manager of Alimentaria Exhibitions.
Through the BWW Hosted Buyers programme, the trade show plans to invite more than 300 high-level international professionals from 37 countries considered strategic by the sector, including the United Kingdom, Germany, Holland, Belgium, Switzerland, Russia, the United States, Canada, Mexico, Brazil, China-Hong Kong, Japan and India. Each of these specialised buyers interested in the Spanish market will hold a minimum of ten meetings with the selected exhibitors.
In addition, the BWW organisation guarantees the presence of 1,000 registered national professionals in the sector with decision-making and purchasing power, through the VIP Buyers programme. In total, the trade show is expected to bring thousands of professional visitors together and estimates that more than 5,800 B2B meetings will be held during the trade show days.
Spain, a world power in wine
With the largest cultivated area dedicated to vineyards (953,000 hectares) in the world, Spain occupies first place in wine exports, with more than 21 million hectolitres per year, according to data from the Spanish Wine Market Observatory (OEMV). The main destinations for Spanish wines are the United Kingdom, Germany and France, although the most significant upturns have occurred in the USA, Canada, Mexico, Italy, China and Ireland.
As for domestic consumption, it has remained very stable in recent years (over 10 million hectolitres per year) and as Rafael del Rey, General Manager of OEMV, notes, “it is rising in 2019, but with very interesting new developments in terms of quality wines, white wines, new sparkling wines, the rediscovery of many areas and old varieties (garnachas, godellos, mencías, etc.), which add a great deal of modernity to the wine and promise a bright future.
The most representative Spanish wine fair
Barcelona Wine Week will take place in Halls 1 and 8 of the Fira de Barcelona Montjuïc venue, with more than 600 exhibitors expected to participate. These will range from wine groups and renowned brands to projects and proposals that are emerging from the sector, as well as a strong presence of wines protected under various quality seals, such as: Vinos de Pago, Designation of Origin and Vinos de la Tierra, among others. There will also be an area dedicated to ecological and biodynamic wines and for products and wineries which make sustainability their hallmark.
Also represented in the trade show will be distilled beverages (within the Barcelona Cocktail Art space), as well as equipment, utensils, accessories and services aimed at the sector.