Canada will be the buyers’ guest country at the first edition of Barcelona Wine Week

Wine accounts for 40% of total Spanish food and beverage exports to the North American country

The new Barcelona Wine Week (BWW) show, promoted by Fira Barcelona through its company Alimentaria Exhibitions, will be held for the first time at Fira de Barcelona’s Montjuïc exhibition centre from 3 to 5 February 2020. The show, which aims to be the largest platform for making Spain’s wine offer known internationally, attracts an outstanding group of around twenty buyers from Canada invited by the event’s organisers, in a context of exponential growth in Spanish wine exports to the North American country.

The Spanish wine sector’s trade with Canada is experiencing an excellent moment, which is reflected in the great growth of exports to the North American country in recent years. Likewise, wine is the protagonist of Spanish sales in the food and beverage sector to Canada, as it represents 40 percent of the total value of its exports, according to the Spanish Food and Drink Industry Federation (FIAB).

As confirmation of these good figures, Canada will become the guest country of buyers at this first edition of Barcelona Wine Week (BWW), an event which will attract around twenty top-level Canadian importers to the show and which includes an exclusive guided tour of the Bullifoundation.

These professionals will represent the firms Heritage Cellars, Importation Le Pot De Vin, Aqua Vitae, Db Wine & Spirits, United Stars Corporation, Old Cellar Collection, Amphora Imports, Independent Wine Merchants Group Of Manitoba, Bespoke Wine And Spirits, Wine Horizons, Vintrinsec, Connexion Oenophilia, Cosecha Imports, Altus Wines, The Spanish Store, Candispro Corporation, Crush Imports, Passion Gourmet 2012 and Tifa Wine.

Great interest from Canada for the show

“From the organisers, we have seen a great deal of interest from Canadian buyers in visiting the show, which reflects the good positioning of Spanish wines in the North American country,” explains Susana Gibert, director of international expansion at Alimentaria Exhibitions.

According to the FIAB, Canada is one of the most attractive markets for the Spanish food and beverage industry, making it the fifth most important market for the sector. The entry into force in 2017 of the Global Economic and Trade Agreement (CETA) between the EU and Canada has driven growth in Spanish food and beverage sales to the North American country, which in 2018 reached a value of 248 million euros, a figure which represents a 12.7% increase since 2013, according to the FIAB. After wine, the products from Spain most in demand by Canadian consumers are canned fruit and vegetables and olive oil.

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