Unanimous recognition from the sector for the new show and its future potential
Barcelona Wine Week (BWW) closed its first edition with excellent participation figures: more than 550 exhibiting companies, 40 Spanish Designations of Origin (DO) present at the show and more than 15,000 visitors, who attended nearly 3,200 business meetings and 50 programmed activities. These good results, unanimously endorsed and recognised by the sector’s main agents – wineries, associations, DOs and buyers, among others – confirm the success of the BWW model and augur well for its future as a benchmark event for Spanish wine.
The 550 exhibiting companies at Barcelona Wine Week, from practically all Spanish regions, presented over 600 new products during the three days of the show, which occupied the entire 19,000 m2 of Fira Barcelona’s Montjuïc exhibition centre. In terms of surface area contracted and number of exhibiting companies, Catalonia was the Autonomous Community with the greatest presence, followed by Castile and Leon, La Rioja, the Basque Country and Navarre.
On the other hand -and waiting for final figures- nearly 15,600 professionals visited the fair, 13% from 54 countries. More than 300 international buyers from strategic markets for Spanish wine exports invited by the organisation were also present. This significant representation of international operators will mean that a good number of exhibiting wineries will be able to increase their exports. In total, it is estimated that some 3,200 business meetings have been held.
The chairman of Barcelona Wine Week and DO Cava’s Regulating Council, Javier Pagés, emphasised that “we wanted to be a true showcase to showcase the excellence of Spanish wine on the international market, that event where everyone in the wine world wants to be, and we are on the right track to achieve this”. Thus, Pagés has made a first balance “very satisfactory” of a show that was based on “a novel concept, in some way breakthrough, which involved taking risks”.
For his part, J. Antonio Valls, managing director of Alimentaria Exhibitions, emphasised “the good acceptance by professionals of the new show format, which recreates a tour of all of Spain’s wine-growing regions and which accommodates both large groups and small wineries, giving all the attention to wine”.
More than 130,000 glasses of wine tasted
The organisers of Barcelona Wine Week estimate that more than 130,000 glasses of wine were served during the event, including tastings offered by the exhibitors, the self-guided tastings at the Fabolours 50 by Woman bar – produced and promoted by women such as Mireia Torres (Jean Leon), Mariona Rendé (Rendé Masdéu) or Anne Cannan (Clos Figueras), among others – and those directed, organised as part of the show’s programme of activities.
The new event was attended by fifty top-level experts, who offered different types of tastings and lectures, such as Wine Spectator’s executive editor, Thomas Matthews; sommeliers François Chartier and Ferran Centelles; Master of Wine Pedro Ballesteros, winemakers Miguel and Mireia Torres and oenologist Antonio Flores, among many others.
As well as promoting knowledge about wine in the BWWHub activities area, the show has also highlighted its links with culture and gastronomy in the BWWGastronomy area (which has offered seven pairings by Barcelona restaurants 130, D’Aprop, Casa Xica, Monocrom, Xerta, Gresca and Oriol Balaguer) and has also presented the latest trends in cocktails and spirits in the Barcelona Cocktail Art area.
Sustainability and respect for the territory
The positioning of more and more wine producers to develop greater care in environmental issues has been reflected both in the latest proposals of the exhibitors and in the presentations offered in the extensive program of activities.
Thus, some of the references that have generated most expectation at BWW have been wines with proven ancestral roots in the territory, those from high mountains – grown at higher altitudes than usual due to global warming – as well as biodynamic, natural and ecological wines – where respect for nature and on a human scale is at the heart of production.
The show’s organisers have also opted for a more rational use of the resources at the show, committing to recycling most of the furniture used at the next edition. Likewise, it has collaborated with Ecovidrio – which has collected more than 18,000 bottles during the celebration of the show – to promote the recycling of bottles and has reduced the use of single-use plastics.
Barcelona Wine Week (BWW), promoted by Fira Barcelona through its company Alimentaria Exhibitions, was held for the first time at Fira de Barcelona’s Montjuïc exhibition centre from 3 to 5 February 2020. It was supported by the Spanish Wine Federation (FEV), ICEX and numerous Spanish institutions from the world of wine.