Sustainability and territory lead the way for novelties at BWW

A large number of the fair’s wineries will present the products that will be setting trends in the market

The first edition of Barcelona Wine Week will bring together hundreds of domestic and international wineries and distilleries to showcase the new products that will set trends in the sector in the near future. Sustainability and ecology will be prominent elements, with an increasing presence of natural, ecological and biodynamic wines. The other keynote will be innovation. Unusual ways of drinking wine and new distillates will be other hallmarks of the fair.

Sustainable and ecological products are a global trend, and the wine sector has not been unaffected by this movement. For this reason, many of the new products on show at Barcelona Wine Week (BWW) will point to a wine world that cares more for the environment.

One good example of this is the muddy wine from the RendéMasdéu winery. In October 2019, flooding destroyed the facilities of this Tarragona firm, leaving hundreds of bottles beneath the mud. To recover, the winery sold the bottles covered with clay, turning them into a symbol of the effects of climate change, to such an extent that the Roca brothers served this wine on the menu they designed for the recent Climate Summit in Madrid.

High mountain wines are another good example of the same trend. Those produced by Batlliu de Sort and Celler de Auvinyà, among others, are examples of wines that are produced at higher altitudes than usual, seeking to avoid the increase in alcohol concentration and the loss of acidity that occurs at lower altitudes, where heat is increasingly persistent due to climate change.

Another growing trend related to sustainability is the increase in the number of natural, ecological and biodynamic wines. For instance, the ParésBaltà winery, a leader for biodynamic wines, will present its Amphora Roja and Amphora Brisat, two wines matured in clay amphorae made from materials found in an ancient Iberian oven from the winery’s vineyards, an example of wine that is deeply rooted in its native land.

Healthy wines: non-alcoholic and to lower blood pressure

Wine is reinventing itself to remain attractive, seeking new forms of display and sale. Innovating its packaging to present drinks in a more attractive way to a younger target is one of these alternatives.

Healthy eating is another global trend, and it is also changing the way we consume wine. One good example of this trend is Elivo’salcohol-free wine. To make it, the brand, which also produces halal wines, removes the alcohol while ensuring that it retains its usual taste and all its aromatic properties. The same company makes wines with healthy properties such as the Tensia range, which reduces blood pressure, and the Longevia, with antioxidant attributes.

Besides, an example of creativity in wine industry is Wine Loves Music, a marketing company that pairs wines with music, creating the most appropriate melody for each bottle. One of the founding partners is David Santisteban, a musician who has worked with artists like David Bisbal and Malú. Visitors will be able to listen to his creations during synaesthetic tastings organised by Wine Loves Music at the BWWHub.

From local to global

Two Spanish wines that are currently enjoying a boom as a result of the revalorisation of locally-sourced products will be well-represented at the fair. The “Sherry Revolution” is undoubtedly one of the trends marking the sector. The presence of this kind of wine in haute cuisine and the opening of “sherry bars” serving only these wines in England have restored its prestige. Jerez will be well-represented thanks, among other firms, to Bodegas Yuste from Cadiz, which will bring its Amontillado Conde de Aldama, an artisan bottled wine that recently won an award at the International Wine Challenge held in London.

Similarly, another revolution on display at the fair will be that of txakoli, a wine which, like sherry, has refined its production; previously regarded as a minor wine, it is now praised for its complexity and to be found in the most important kitchens. This is illustrated by the Uno txakoli of Bodegas Bat Gara, made from the native Hondarribizuri and Riesling varieties.

One of the largest exhibiting wineries, Jean Leon, will be launching the vintage of one of its iconic wines, Vinya La Scala Cabernet Sauvingon Gran Reserva, one that is only made in years with exceptional harvests, such as 2013. The label of this wine features the work of the artist Gloria Muñoz, capturing the landscape of the Penedès vineyards. In the same way, the Otazu wineries, renowned for merging art and wine with their Otazu Vitral project, will present their Merlot Rosé, made using the traditional bleeding method which respects the quality of the fruit to the full.

Distillates innovate too

Companies will also bring their new products to Barcelona Cocktail Art, the distillates fair at which the latest trends in the sector will be on display. The local region will be present in the 40º 48N Harbour gin, whose tiny batches are made the artisan way in the Ebro Delta, an area that has suffered the consequences of climatic phenomena in recent days, and the Vodka Orgánico Palma produced by Mallorca Distillery, made entirely on the Balearic Island with its organic wheat and salt flower.

As for Priorat B&D Lab, it will also evoke the region, although it will use innovation to reinterpret it. Thus, it will present its hot Dos Déus vermouth, one that explores the North European tradition of glüwhein or mulled wine. Other innovations will include Ayuuk, the Mexican chili distillate made by Empirical Spirits, the distillery founded by two former Noma employees that creates impossible flavours, and the Chilean Moonshine “Revolution” whisky, made from beer waste.

The first Barcelona Wine Week, the professional wine fair organised by Fira de Barcelona through its Alimentaria Exhibitions company, will be held in Hall 8 of Fira de Barcelona’s Montjuïc venue from 3rd to 5th February 2020 with the participation of some 550 wineries exhibiting and 40 D.O.s (Designations of Origin).

Press contact

Graphic material