Barcelona Wine Week (BWW), promoted by Fira Barcelona through its company, Alimentaria Exhibitions, was created with the aim to show the great vitality of the Spanish wine sector to national and international operators. This professional event, which whose first edition will be held at the Montjuïc venue from 3 to 5 February 2020, has been warmly welcomed by the companies and associations in the sector.
The launch of Barcelona Wine Week is a response to the needs expressed by the Spanish wine sector, which has already shown its support for a project which aims to become a unique disruptive platform where one can learn, travel and enjoy sensory experiences as well as doing business. The event will occupy Hall 8 of Fira Barcelona’s Montjuïc venue in its entirety, covering a total of 19,000 m2 and with more than 600 exhibitors expected; including both renowned wineries as well as new entrepreneurs, wines with and without designations of origin (D.O.); organic, biodynamic and fortified wines, etc.
In this regard, various renowned institutions in the Spanish world of wine, from the Spanish Wine Federation (FEV in its Spanish initials) to the Cava Institute and some of the main D.O. winemakers and Spanish wineries, are pleased to welcome this new international platform for Spanish wine.
The chairman of the Catalan Wine Association (AVC in its Spanish initials), Valentí Roqueta, highlights the choice of Barcelona to host a fair which “was created with the desire to make it a great celebration of Spanish wine.” In Roqueta’s opinion, “the city provides an unparalleled and attractive setting with quality infrastructures to exhibit the great potential of Spanish wines to the world, and it needs the support of the whole sector in order to achieve this objective.”
Along the same lines, Itziar Inza, from INTIA (Navarre Institute of Transfer and Innovation in the Agri-Food Sector), points out that “Barcelona is a major attraction hub for the sector both locally and internationally, largely thanks to Alimentaria Exhibitions’ experience in organising these types of events”. Additionally, Ms Inza highlights that Barcelona Wine Week will be “a different type of international meeting, with a model that is more in tune with the needs of the sector and more affordable in order to encourage participation. The choice of an early date is also the right one, to pre-empt other international events and avoid having too many dates in the sector in April and May”, she concludes.
Meanwhile, Pilar Just, chairwoman of the D.O. Montsant, points out that “an event such as Barcelona Wine Week, in which the various Designation of Origin wines are spotlighted, finally provides a comprehensive view of the richness of the Spanish wine sector. In this regard, it places the sector within some of the quality and territorial standards that have been lacking when it comes to explaining the uniqueness of Spanish wine, and finally gives an overall image that our competitors already have in a much more defined and cohesive way.”
The Managing Director of Alimentaria Exhibitions, J.Antonio Valls, highlights that “Barcelona Wine Week will be a unique platform which offers a 360° vision of wine, which will include an ideas hub, providing inspiration; a measure of the current trends and a journey throughout the country. A perfect opportunity to show the excellence of Spanish wine to the world.” Valls points out that “BWW aims to be a true reflection of the state of the wine industry in Spain”, in which the new trends, start-up companies and other projects which are being digitalised can be identified, and also where representatives of the traditional sector will also have a place. At Barcelona Wine Week, all of them will find a “unique opportunity to be seen internationally, thanks to the presence of numerous renowned agents in the sector coming here from all over the world.”
This is one of the great challenges for Barcelona Wine Week, to promote the internationalisation of the Spanish wine sector and boost innovation. To achieve this, the fair will organise business meetings and invite high-level international buyers through the Hosted Buyers programme and will also ensure the presence of VIP Buyers, domestic buyers from the sector (distributors, wholesalers, retailers, etc.) with the power to make decisions when it comes to procurement.
BWW (Barcelona Wine Week) joins the portfolio of leading international events in Europe and Latin America devoted to the food industry organised by Alimentaria Exhibitions, a Fira de Barcelona company. These include Alimentaria and Hostelco in Barcelona (20-23 April 2020), Alimentaria & Horexpo Lisbon (2021), Expo ANTAD & Alimentaria Mexico (2020), Alimentary FoodTech (6-9 October 2020) and Fòrum Gastronòmic Barcelona (18-20 November 2019).