Training and activities for the five senses at Barcelona Wine Week

The show offers activities that combine dissemination with innovative ways of approaching wine

Tasting sessions linked to music and art together with training courses to learn about the latest trends in the sector. BWW will deploy a program of activities that will seek to make the visitors’ experience with wine a 360-degree one, in which women wine producers will play a central role. In addition, there will be sessions around cocktails and actions in different places in Barcelona that will make the fair reach the whole city. The first edition of Barcelona Wine Week will be held from 3 to 5 February 2020 in Hall 8 of Fira Barcelona’s Montjuïc exhibition centre.

Making wine an experience for all five senses. With this objective in mind, the Barcelona Wine Week presents a programme of activities that will associate wine with arts such as music and sculpture, thus renewing the traditional concept of the wine experience.

In addition, the show includes a comprehensive training program where professionals can learn about the latest trends in the sector through dozens of conferences and debates. As Marta Macías, Project Manager of Barcelona Wine Week, points out, “we want the show’s activities to look at wine from all angles, to provide the most complete experience possible”.

A sensory experience at BBWHub

BBWHub, the training and experimentation space of the hall, will concentrate a good part of the activities. There will be the Tasting Area, where a dozen tastings will be organised where the wine will be observed from all sides. As an example, Pedro Ballesteros, the only Spanish Master of Wine, will guide a tasting of the best garnachas, and on the other hand, Ferran Centelles and David Seijas, sommeliers at El Bulli for a decade, will talk about wine communication techniques in another tasting. Antonio Flores, oenologist and master blender specialising in sherry, François Chartier, expert in harmony and Miguel and Mireia Torres, from Bodegas Torres, will also be taking part, among others.

In addition, at BWWHub the wine will be linked to other sensory worlds, such as literature and music. Professionals will find in Books&Wine a bookstore with space to relax consulting books specialized in wine. Very close by will be the synaesthetic tasting table, which will show how music can influence the taste of the wine being drunk. The room will also have its own tune, designed especially for the occasion, which will create a welcoming and suggestive atmosphere designed to enhance the tasting experience.

Wine experts to learn about the latest trends

BWWHub will also have a space to bring the latest trends to the professionals of the sector. The speeches and talks in Speaker’s Corner will feature the participation of prestigious experts, such as Tom Mathews, Executive Director of The Wine Spectator, who will talk about how Spanish wine is perceived in the US. Bernat Guixer, researcher at Celler de Can Roca, will present his proposal for making the world of wine sustainable a few weeks after serving the menu of the Madrid Climate Summit and, among others, sommelier and wine philosopher Agustí Peris will explain the importance of valuing the territory in his work.

The distribution of wines online’ and ‘Wine Tourism 3.0’ are other examples of a programme of around 30 lectures that will pay special attention to the relationship between wine and the digital world.

Women at the centre of the show

One of the great attractions of BWWHub is Fabulous 50 by Women, an extensive self-guided tasting area that will highlight around fifty wines in which women are the protagonists. The wines, unique and sustainable, selected by a panel of expert oenologists and sommeliers, will pay tribute to the role of women in a world, that of wine, where they are increasingly central.

Women will also lead the two artistic installations that will preside over the show. On the one hand there is the spectacular installation Purple Horizon, by Nika López, a suspended centrepiece made from organic materials from the vineyard. On the other hand, María Ortega will create a mural inspired by vineyard landscapes in which the public can participate by capturing memories and emotions associated with wine.

Gastronomy, food pairings and cocktails

Outside the BWWHub, the show’s gastronomic space, BWWGastronomy will enhance the Mediterranean diet and the nutritional value of wine thanks to the participation of seven restaurants (Gresca, Xerta, Monocrom, D’Aprop, Casa Xica, 130 and Oriol Balaguer), which have designed tapas exclusively for the show, which will be paired with some of the wines on display.

Likewise, BWW will dedicate an important space to cocktails and distillates, Barcelona Cocktail Art, which will promote training, workshops and tastings by national and international experts. The three thematic days planned in this area will be dedicated to ‘Territorial sustainability’, ‘Trends and new paths’ and ‘Return to origins’.

BWW likes the city!

With the aim of involving the host city in the event, during the days of celebration BWW likes the city! will be launched, a programme of activities with which BWW leaves the fair and impregnates the city with wine, allied with the trade, culture and leisure sectors.

For example, during the days of the fair the Oenotourism and Wine Information Point at the Mirador de Colón will offer a complimentary drink to celebrate BWW with the entrance to the Mirador. La Llotja de Mar will host the Barcelona International Bubbles Awards, an international competition to determine the best sparkling rosé wine. There will also be the G-Night, a party at the Sir Victor Hotel to celebrate the Grenache, and some restaurants in the Las Arenas Shopping Centre will offer pairings with wines from the show. In addition, Barcelona Cocktail Art will extend its influence beyond the Fira and will have the complicity of 80 Barcelona cocktail bars such as Dr. Stravinsky, Paradiso or Dry Martini, which will create cocktails specially designed for the occasion.

Press contact

Graphic material