Alimentaria Exhibition and the Spanish Wine Federation (FEV in its Spanish initials) have agreed to work in partnership to promote the Barcelona Wine Week trade fair, which will be held for the first time at Fira de Barcelona’s Montjuïc venue from 3 to 5 February 2020. With an expected occupancy of more than 30,000 m2 and around 600 exhibitors, this disruptive in nature and professional event was created with the desire to become the largest showcase of quality Spanish wine for national and international operators.
Barcelona Wine Week (BWW) is receiving a very positive reception from companies, institutions and organisations in the sector nationally. The agreement with the FEV (the most representative private organisation which groups together the Spanish wine sector, with over 600 member companies across the country) will be decisive to increasing the exhibitor participation of the most renowned wine cellars at the new event.
The strategic partnership between Alimentaria and FEV will also be reflected in their support to encourage national visitors to Barcelona Wine Week. Additionally, the FEV will give advice on choosing target markets for the Spanish wine sector, mainly through BWW Hosted Buyers, a wine buyers programme which is expected to invite more than 300 high-level international professionals to participate. The United Kingdom, Germany, Holland, Belgium, Switzerland, Russia, The United States, Canada, Mexico, Brazil, China-Hong Kong, Japan and India stand out among the 37 countries which are considered strategic in the sector.
J.Antonio Valls, Director General of Alimentaria Exhibitions, emphasises that “BWW aims to be a true reflection of the state of the wine industry in Spain and an unbeatable opportunity to continue strengthening its internationalisation. In this regard, the role of the FEV as a strategic partner and spokesperson for the concerns and needs of the sector will be key for making this project the great business and opportunity platform that all the main players in the sector were waiting for. ”
Meanwhile, José Luis Benitez, the General Director of the Spanish Wine Federation, points out that “the launch of Barcelona Wine is good news that can contribute to improving the image and value of Spanish wine in international markets. In this regard, it is encouraging wine cellars to participate in this first edition, which is endorsed by the experience of Alimentaria Exhibitions in the organising of this type of event and with important new features to increase the business opportunities and thus maximising the return of the exhibiting companies.”
A trade show with true business potential
Barcelona Wine Week will completely occupy Halls 1 and 8 of the Fira de Barcelona Montjuïc venue, with a 30,000 m2 surface area and more than 600 exhibitors expected to participate. These will range from wine groups and renowned makes to projects and proposals that arise from the sector, as well as a strong presence of wines protected under various quality seals, such as: Vinos de Pago, Denomination of Origin and Vinos de la Tierra, among others. There will also be an area dedicated to ecological and biodynamic wines and for products and wine cellars which make sustainability their hallmark.
Similarly, distilled beverages will be represented at the fair, as well as equipment, utensils, accessories and services tailored to the sector. For all of these, BWW offers a unique journey through the territory through a transformational design of its spaces that highlights the rich wine-making culture of the country and the peculiarities of each zone.
As emphasised by Javier Pagés, President of Barcelona Wine Week, “BWW is committed to providing all the resources necessary to create a benchmark national and international trade show for the Spanish wine sector. Its aim is to become a dynamic, modern and successful event, in both a business sense and with regards to its representation which includes viticulturists, winemakers, associations, Denomination of Origin wines, the gastronomy sector, customers and opinion leaders who are gathered together surrounded by a rich and diverse offer of Spanish wines on this unique and exceptional occasion.”
BWW is expected to gather more than 15,000 professional visitors together and estimates that more than 5,800 B2B meetings will be held during the trade show. In this regard, the latest generation IT tool, the BWW Matchmaking System, will enable the optimisation of contact between exhibitors and hosted buyers in the sector (distributors, importers, wholesalers, retailers, etc.) with the power to make decisions and purchases. These will include 300 international guests through the Hosted Buyers programme as well as the 1000 national professionals, endorsed by the VIP Buyers programme.
50 oenologists set the tone
In addition, the event has created the BWW Hub, which will be a meeting point for knowledge, culture, digital transformation, markets and networking which, among others, will offer an extensive programme of conferences, round-table discussions, training sessions and sensory experiences, ranging from art installations to wine tasting sessions with live music and street art.
Likewise, in this multidisciplinary space the professionals will be able to enjoy the “Fabulous 50 by Women” Wine Bar, a self-guided tasting area in which the spotlight will fall on the 50 suggestions led by female oenologists, selected by a prestigious committee of experts.
Moreover, gastronomy will have a play a leading role in the trade show, in which some renown chefs will be present. There will also be food pairings and various activities related to wine and the Mediterranean diet.
Additionally, BWW will dedicate a large space to the world of cocktails and distilled beverages and the Barcelona Cocktail Art space; these areas will enhance the training provided and the tasting sessions arranged by national and international experts on trends and sustainability.