Beatriz Vergara

Wine Tourime manager | Gonzalez Byass
Beatriz Vergara


She has been working at Bodegas Gonzalez Byass for more than twenty years and is currently the wine tourism manager. She is the director of Tío Pepe Festival, a project that since 2013 unites culture, oenology and gastronomy in Andalucía.


Round table | Speakers' Corner - BWW HUB Macrotrends

Choose the wine tourism model

Chelo Miñana
Chelo Miñana Master Enoturismo UNIR Coordinator
Humberto Quilón
Humberto Quilón Bodegas Sonsierra Marketing manager
Beatriz Vergara
Beatriz Vergara Gonzalez Byass Wine Tourime manager

06-02-2023 15:55 06-02-2023 16:40 Europe/Madrid Choose the wine tourism model

Exclusive experiences, or mass wine tourism? Pros and cons. How to identify the dynamics that best adapt to the reality of each cellar. Not all mass activities are mediocre and not all selective ones are beneficial. We will analyze what type of wine tourism actions are more suitable for each winery depending on its dimensions, its activity and its available environment

Speakers' Corner
Mon 6 15:55h - 16:40h Speakers' Corner Free