The Interprofessional Organization of Wine in Spain (OIVE) will offer a new vision of the wine consumer in our country, focusing on the reasons that lead the customer to choose a wine over other beverages, what are the preferred moments and how it has been changing its way of acquiring it. In this last aspect, the traditional distribution channels (hotel and catering) and other new ones, not studied until now and of growing importance, will be analysed, such as sales in specialised shops and wine shops, wine clubs, internet sales and direct sales in wineries, which can represent up to a third of the total consumption of wine in Spain.
