Jana Vives

Head of Communication and Marketing | VallformosaPenedès, Spain
Jana Vives


Degree in Economics. Experience as Account Executive in Symphony IRI Group (market research and big data) and Trade Marketing Manager in DAMM Group. Since 2017 she has been Marketing and Communication Director at Vallformosa winery. 


Round Table | BWW HUB Digitalization Distribution Innovation

To be or not to be on social media: the digital wine market

Nathanaël Berbessou
Nathanaël BerbessouBodebocaFounding member
Jana Vives
Jana VivesVallformosaHead of Communication and Marketing
Frédéric Galtier
Frédéric GaltierDesembolicFounder
03-02-2020 11:0003-02-2020 11:45Europe/MadridTo be or not to be on social media: the digital wine market

How do we position our brand in the digital environment?

How do we understand and apply e-commerce in our wine business?

What is our ideal target for optimal sales, according to our company's definition? How do we design a campaign and/or marketing strategy to achieve our objectives?

In this debate we will answer these and other questions in order to offer examples of good and successful practices in the wine business.



Speakers' Corner
Mon 3 11:00h - 11:45h Speakers' Corner Free access