Close

Nathanaël Berbessou

Founding member | BodebocaSpain
Nathanaël Berbessou

Biography

Master of Science from Imperial College London and Bachelor of Engineering from Supélec in Paris. Extensive business experience: MBA and seven years at Boston Consulting Group. He is the founder of Bodeboca. 

Sessions

11:00h
Round Table | BWW HUB Digitalization Distribution Innovation

To be or not to be on social media: the digital wine market

Nathanaël Berbessou
Nathanaël BerbessouBodebocaFounding member
Jana Vives
Jana VivesVallformosaHead of Communication and Marketing
Frédéric Galtier
Frédéric GaltierDesembolicFounder
03-02-2020 11:0003-02-2020 11:45Europe/MadridTo be or not to be on social media: the digital wine market

How do we position our brand in the digital environment?

How do we understand and apply e-commerce in our wine business?

What is our ideal target for optimal sales, according to our company's definition? How do we design a campaign and/or marketing strategy to achieve our objectives?

In this debate we will answer these and other questions in order to offer examples of good and successful practices in the wine business.

 

 

Speakers' Corner
Mon 3 11:00h - 11:45h Speakers' Corner Free access
13:00h
Round Table | BWW HUB Distribution Innovation Trends

Digital shops, new trends

Nathanaël Berbessou
Nathanaël BerbessouBodebocaFounding member
Lucas Llauradó
Lucas LlauradóVinissimusDeputy director
Oriol Ripoll
Oriol RipollDecántaloCEO
03-02-2020 13:0003-02-2020 14:30Europe/MadridDigital shops, new trends

The online wine sales sector has undergone a radical change since its inception, focusing on a segment that is gaining more and more followers every day and turning online platforms into a leader in sales and quality wine prescribers. The future of retail depends on who has a direct relationship with the consumer and online sales have a great advantage in this sense. Aspects such as AI, which allows us to know the consumer, and the improvement in the distribution network, contribute to the increase in volume. Round table where those responsible for the most visited online wine sales portals will offer us their vision of the future of the sector, new trends and top sales. When the time comes, we will also be able to find out how digital shops work and their constant commitment to innovation.

 

Speakers' Corner
Mon 3 13:00h - 14:30h Speakers' Corner Free access
Close