Santiago Vivanco

CEO | Fundación Vivanco y Experiencias Vivanco
Santiago Vivanco


With a professional career always linked to wine, Santiago Vivanco directs the Vivanco Foundation in La Rioja. Wine tourism is the engine of your business and pleasure trips. Poetry lover, collector and passionate about art.


Round table | BWW HUB

How to attract the wine tourist to our winery?

Carlos Mateu
Carlos CEO
Lluis Tolosa
Lluis TolosaBest Wine Publisher in the World (París, 2021)Author of 'La Guía de Vinos' in La Vanguardia
Santiago Vivanco
Santiago VivancoFundación Vivanco y Experiencias Vivanco CEO

04-04-2022 18:0004-04-2022 19:00Europe/MadridHow to attract the wine tourist to our winery?

Wine tourism is a rising value in Spain. An increasingly important asset for many projects that find in wine tourism activities an ideal complement to the production and processing of the product. Today, the offer is wide and increasingly consolidated. In this round table we will try to understand what wine tourists want as well as learn about good practices that can attract more people to discover our proposals.

Speakers' Corner
Mon 4 18:00h - 19:00h Speakers' Corner Free