03-02-2020 11:4503-02-2020 12:30Europe/MadridFrom the vineyard to the glass of wine through our smartphone
How do I sell my wine on the Internet? Is there a formula for success? Is there more information and current events in the wine world thanks to the Internet, opportunity or threat for brands and their reputation? Wine scores in contests or winelover stars?
We will analyze the current situation of the oenological world, its opportunities and marketing threats in social networks and e-commerce and how to have a successful strategy in the digital era.
Rafael Del ReySpanish Wine Market ObservatoryPresident
Albert Virgili HillDemocratic Wines. Xitxarel·lo Co-owner
Maria GarridoWinery Martín CódaxMarketing director
04-02-2020 11:4504-02-2020 12:30Europe/MadridThe [visual] language of wine
Every year, the LAUS Awards for Graphic Design and Audiovisual Communication recognize the best graphic art projects. In this Wine Corner we want to give voice to some of the companies in the wine sector that have been recognized with this award thanks to original campaigns and with a great impact inside and outside our country; in addition, we also want to learn how the wine market has evolved from the point of view of the language used for its communication and dissemination, giving special emphasis on the segmentation of the public to whom we address our communications, and by which, we are forced to identify one type or another of language if we want to achieve optimal results.
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