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Track: Digitalization

Mon 03
11:00h
Round Table | BWW HUB Digitalization Distribution Innovation

To be or not to be on social media: the digital wine market

Nathanaël Berbessou
Nathanaël BerbessouBodebocaFounding member
Jana Vives
Jana VivesVallformosaHead of Communication and Marketing
Frédéric Galtier
Frédéric GaltierDesembolicFounder
03-02-2020 11:0003-02-2020 11:45Europe/MadridTo be or not to be on social media: the digital wine market

How do we position our brand in the digital environment?

How do we understand and apply e-commerce in our wine business?

What is our ideal target for optimal sales, according to our company's definition? How do we design a campaign and/or marketing strategy to achieve our objectives?

In this debate we will answer these and other questions in order to offer examples of good and successful practices in the wine business.

 

 

Speakers' Corner
11:00h - 11:45h Speakers' Corner Free access
11:45h
Round Table | BWW HUB Digitalization Innovation Marketing and communication

From the vineyard to the glass of wine through our smartphone

Glòria Vallès
Glòria VallèsWinestyle GroupCEO
Alberto Saldón
Alberto SaldónDirector
Amaya Cervera
Amaya CerveraSpanish Wine LoverFounder
03-02-2020 11:4503-02-2020 12:30Europe/MadridFrom the vineyard to the glass of wine through our smartphone

How do I sell my wine on the Internet? Is there a formula for success? Is there more information and current events in the wine world thanks to the Internet, opportunity or threat for brands and their reputation? Wine scores in contests or winelover stars?

We will analyze the current situation of the oenological world, its opportunities and marketing threats in social networks and e-commerce and how to have a successful strategy in the digital era.

 

Speakers' Corner
11:45h - 12:30h Speakers' Corner Free access
Tue 04
11:45h
Round Table | BWW HUB Digitalization Innovation Trends

The [visual] language of wine

Rafael Del Rey
Rafael Del ReySpanish Wine Market ObservatoryPresident
Albert Virgili Hill
Albert Virgili HillDemocratic Wines. Xitxarel·lo Co-owner
Maria Garrido
Maria GarridoWinery Martín CódaxMarketing director
04-02-2020 11:4504-02-2020 12:30Europe/MadridThe [visual] language of wine

Every year, the LAUS Awards for Graphic Design and Audiovisual Communication recognize the best graphic art projects. In this Wine Corner we want to give voice to some of the companies in the wine sector that have been recognized with this award thanks to original campaigns and with a great impact inside and outside our country; in addition, we also want to learn how the wine market has evolved from the point of view of the language used for its communication and dissemination, giving special emphasis on the segmentation of the public to whom we address our communications, and by which, we are forced to identify one type or another of language if we want to achieve optimal results.

 

Speakers' Corner
11:45h - 12:30h Speakers' Corner Free access
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