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Track: Marketing and communication

Mon 03
11:45h
Round Table | BWW HUB Digitalization Innovation Marketing and communication

From the vineyard to the glass of wine through our smartphone

Glòria Vallès
Glòria VallèsWinestyle GroupCEO
Alberto Saldón
Alberto SaldónDirector
Amaya Cervera
Amaya CerveraSpanish Wine LoverFounder
03-02-2020 11:4503-02-2020 12:30Europe/MadridFrom the vineyard to the glass of wine through our smartphone

How do I sell my wine on the Internet? Is there a formula for success? Is there more information and current events in the wine world thanks to the Internet, opportunity or threat for brands and their reputation? Wine scores in contests or winelover stars?

We will analyze the current situation of the oenological world, its opportunities and marketing threats in social networks and e-commerce and how to have a successful strategy in the digital era.

 

Speakers' Corner
11:45h - 12:30h Speakers' Corner Free access
Tue 04
11:00h
Round Table | BWW HUB Innovation Marketing and communication Trends

How to differentiate from thousands of wine brands?

Manel Sarasa
Manel SarasaWine is SocialCo - CEO and founder
Marta Anguera
Marta AngueraCeller of MasroigDirector of Marketing and Communication
Isabel García
Isabel GarcíaVintae and B:water agencyCommunications director of Vintae and founding partner of B:water agency
Ester Bachs
Ester BachsFreelance Wine Strategist, Marketing & Communications
Richi Aramberri
Richi AramberriVintaeCEO
04-02-2020 11:0004-02-2020 11:45Europe/MadridHow to differentiate from thousands of wine brands?

Attention is the new currency in the era of noise we live in. If you want to be successful you can't pretend to go directly with the sale. You must seduce and offer value to capture the attention of your potential customers. We will talk about which trends and fashions leave their mark and the best success stories of the moment.

 

Speakers' Corner
11:00h - 11:45h Speakers' Corner Free access
Wed 05
11:00h
Round Table | BWW HUB Climate Change Marketing and communication Trends

The wine’s future is decided by present strategies

Eva Plazas
Eva PlazasVilarnau, González Byass groupOenologist
Gabriela Benveniste
Gabriela BenvenistereWINE programmeSenior eco-innovation Strategist & Industrial Engineer
Milagros Romero Torres
Milagros Romero TorresBodegas Soledad- cooperativaOenologist
05-02-2020 11:0005-02-2020 11:45Europe/MadridThe wine’s future is decided by present strategies

In this table we are going to learn about projects that have sustainability as one of their main signs of identity; and we are going to do it hand in hand with professionals or authorities on the subject who can share their own experiences, successful or recognized nationally or internationally. This is why we are looking at Bodegas Beronia, recently recognised as the most efficient winery in Europe, as well as other wineries of the González Byass group, such as Vilarnau, which prioritise sustainable policies in all their winemaking practices; or why we want to learn more about some of the Wineries for Climate Protection such as Bodegas Soledad. We will also be interested in the Rewine programme, which encourages the reuse of bottles, with the aim, on the one hand, of reducing the generation of waste and, on the other, of saving some production costs.

 

Speakers' Corner
11:00h - 11:45h Speakers' Corner Free access
11:45h
Round Table | BWW HUB Climate Change Innovation Marketing and communication Trends

The wine industry is not sustainable. Do we make it sustainable?

Bernat Guixer
Bernat GuixerCeller de Can RocaResearcher at Celler de Can Roca (3 Michelin stars)
Sébastien Andrés
Sébastien AndrésViventions Spain and PortugalCountry Manager
Dani Martinez
Dani MartinezCeller de Can Roca (3 Michelin stars)Summiller
Arturo Montalvo
Arturo MontalvoPenínsula VinicultoresNational Sales Manager
05-02-2020 11:4505-02-2020 12:30Europe/MadridThe wine industry is not sustainable. Do we make it sustainable?

At present it is not very clear what sustainability is in the wine industry, whether it is a (bad) marketing tool, a challenge or an obligation. Those who apply it already in their business are the ones who are going to gain the most in the coming years. We will explain the change of business forever taking into account this approach of sustainability and innovation in favor of optimizing the environmental footprint of wine.  

 

Speakers' Corner
11:45h - 12:30h Speakers' Corner Free access
15:30h
Conference | BWW HUB Innovation Marketing and communication Trends

Training the future

Xavi Nolla
Xavi NollaenoAula Director and Professor
Josep Pelegrín
Josep PelegrínSommelier
05-02-2020 15:3005-02-2020 16:30Europe/MadridTraining the future

Paper in which the key factors of the profitability and consolidation of a restoration business will be presented, based on the fact that, possibly, it is one of its most important points and another applied band: the formation and its integration in the philosophy and structure of the company. Empirical and real vision of the presentation and the future of the room.

 

Speakers' Corner
15:30h - 16:30h Speakers' Corner Free access
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