03-02-2020 13:0003-02-2020 14:00Europe/MadridWines from Massís del Garraf: the value of the limestone
El Massís is a unique territory in the Penedès wine region, with notable differences in geology, climate and vegetation. In this landscape dominated by calcareous soils, the grapes achieve a perfect balance that gives rise to wines with a marked mineral character and an excellent capacity for ageing.
Armando Guerra MongeBarbadillo WineriesDirector Vinos de Alta Gama
03-02-2020 13:3003-02-2020 15:00Europe/MadridMarine wines paired with seafood products and Habaneras music
Tasting of five wines from different points of the Spanish geography paired with several premium quality seafood products, and combined with habaneras and other round-trip songs, creating a unique and peculiar sensory universe, with its dose of nostalgia and evocations to the sea and to the old port environment, to the cultural mixture between America and Spain... Five commented wines and five songs specially chosen and performed live by the Arjau group www.arjau.com . Marine wines would be those in which their proximity to the sea provides them with a unique imprint and a differentiated personality.
Meritxell Falgueras FebrerWine and the cityFree-lance
Anne CannanWine Cellar Clos FiguerasManagment
Adriana OchoaBodegas Ochoa SATechnical Director
03-02-2020 15:3003-02-2020 16:30Europe/MadridWine Tourism 3.0, tasting the land through the social networks
Wine tourism is highly instagrameable because it has everything to be a tredingtopic: food culture, oenological glamour, history and actuality, the spectacle of architecture, the inimitable of nature... Living it is a great experience, especially when using nets. Winelovers follow the nets to plan a trip or simply to live their experiences from the sofa. They become "fans" of images of wine-growing landscapes, wineries, wine. The sensations that live through a story, the desire that can provoke a post, is becoming more and more powerful than the visit itself. For this reason, wineries are betting more and more on their networks, on their images in Instagram, which awaken the senses of consumers. Without social networks there is no potential audience.
Maria NaranjoICEXDirector for Foods, Wines and Gastronomy
César SaldañaC.R.D.O. Jerez-Xérès-Sherry y Manzanilla-Sanlúcar of Barrameda. General Manager
Sole G. InsuaPCATS COMUNICACIÓNDirector
03-02-2020 16:3003-02-2020 17:30Europe/MadridThe future of appellations of origin
What are the main lines of action and development of the DDOO? Where are they projected to and how do they focus on conquering new consumers and new markets? An open debate to answer these and other questions, to make known the future stakes of the designations of origin, the axes and trends on which they face the conquest of new markets and new consumers. A vision of the future on the aspects that make the wine with DO the central category of the sector, the one that sustains and impels the internal consumption and the exports. Some of the challenges that will occupy more and more resources and energies of the DOs will be identified: zoning; experiential marketing; new links with culture; new ways of guaranteeing origin and quality; involvement with land management; a more humane vision of the product; the value of origin as a pole of consumer attraction; or updating the concept of "natural market"...
03-02-2020 16:3003-02-2020 17:30Europe/MadridÈtim Syrah by Lluís Capdevila
From the origins of what we are, a cooperative, the project Syrah by Lluis Capdevila was born.
Working together to achieve the same goal: to merge music and wine.
The pianist Lluís Capdevila settled in Celler Cooperatiu de Falset Marçà for seven months with a grand piano, 2.000 bottles and 4 oak barrels of Syrah wine in its aging process. We wanted to know if music influenced the evolution of wine.
So we count on our winemaker, Marta Ferré, and VITEC, the Technology Park for Wine of Falset, who monitored and determined that the wine had changed.
The influence of music on wine has been noticeable. Do you want to discover the taste of our musical wine? We are waiting for you in Sala Princep on Monday, February 3 at 16.30. So that you can taste Syrah by Lluís Capdevila and hear some of the cellar-inspired music pieces played by the pianist himself.
The project to recover ancestral varieties is perhaps the most important that the Torres Family has developed over the last few decades. It is an exciting project that not only contributes to recovering our country's wine heritage, but also constitutes a possible solution for adapting to climate change. More than 35 years ago, Miguel A. Torres began the search for vines that would have survived phylloxera. Today, the fifth generation, led by Miguel and Mireia Torres, is strongly promoting this project with the aim of producing wines based on uniqueness and authenticity, which transmit our history and wine diversity. Of the more than fifty ancestral grape varieties that the Torres family has managed to recover, six show great oenological potential and aptitudes to face high temperatures and drought. They are Forcada, Moneu, Gonfaus, Pirene, Querol and Garró.
04-02-2020 10:3004-02-2020 11:30Europe/MadridBirth of the Monastrell
DOP JUMILLA proposes a guided tour through the most important grape in the region: Monastrell (Mourvedre). – the origin-
We will propose a tour among one the oldest Appellations in Spain. Birth to the Monastrell, where high mountain barriers and extreme wheather conditions make our wines highly distinctive. Only Jumilla is Jumilla.
We will taste 4 wines awarded at the DOP JUMILLA Quality Contest, in the year 2019. The wines will be: A Rosé, 100% Monastrell; a 100% Monastrell red, Monastrell Crianza wine, showing the great potential of this great grape variety with 12 month oak barrel time, and a Red Sweet Monastrell wine.
04-02-2020 13:3004-02-2020 15:00Europe/MadridInternational vision of Spanish wine, an American perspective
Thomas Matthews, executive editor of Wine Spectator, reflects on 40 years of experience with wine and culture in Spain. Matthews lived in Granada from 1978 to 1979; he bought and sold Spanish wines as director of New York restaurant wines from 1982 to 1986; and has reviewed thousands of Spanish wines over his 30 years as the leading roaster of Wine Spectator for Spain. He will use this experience to debate topics relevant to the Spanish wine industry:
• how the Spanish wine industry has evolved during this period;
• how North American consumers perceive Spanish wines;
• the role of communication media in shaping consumers' understanding and attitudes;
• how the media landscape is changing with the arrival of digital publications and the marketing of influencers;
• what trends are currently affecting the future of Spanish wines in the global market.
04-02-2020 16:4004-02-2020 17:25Europe/MadridMaps as a tool for change: Map of Barmaids & Related, a female and Latin American project
In this talk, Laura will tell us about her project Map of Barmaids, the first platform of Gastronomic Female Empowerment in LATAM. She will talk about the situation of women in the beverage and gastronomy sector, will give us details about this platform, and deepen in human sustainability: how to promote a culture of self-care and health in gastronomy? First steps through the Healthy Gastronomy subproject.
Barcelona Cocktail Art
16:40h - 17:25h Barcelona Cocktail Art Free access
Cristina ClementeMAPA responsable de los Premios Alimentos de España Representative
05-02-2020 12:3005-02-2020 13:30Europe/MadridA tour of the best “Alimentos de España” wines. Tasting sponsored by MAPA and Alimentos de España.
The Ministry of Agriculture, Fisheries and Food (MAPA) is organising a tasting session that will trace the history of the Spanish Food Awards for Best Wine since its creation in 2013. Attendees will be able to learn about and enjoy some of the wines from the wineries awarded by the Ministry over the years.
05-02-2020 12:3005-02-2020 13:30Europe/MadridNatural terroir, beyond words – Natural terroir, beyond words – the sommelier’s profession
Agustí Peris and Manel Pla are, in addition to two of the most recognized and deans sommeliers of our country, two great wine thinkers, interpreters of the word and the senses. In this paper we propose from their personal and professional vision, review the meaning and depth of the words used in the wine language, a parallel world linked to images and feelings where the philosophy of each mind creates its own reflection. Natural Wines, Terroir, Minerality, Salinity, Sulfites or Umami are some of the terms that will be put into analysis, valuing their current trend, visions and interpretations. It is undoubtedly a unique opportunity to assess from the reasoned, agile and cognitive exposition of Agustí and Manel, our communication, perception and hedonistic enjoyment of wine.
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