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Track: Trends

Mon 03
11:50h
Conference | Barcelona Cocktail Art Cocktails and spirits Trends

Sake, tradition, production and exploitation

Oriol Sola Ruiz
Oriol Sola RuizMarugal Hotel ManagementFood and Beverage Director
03-02-2020 11:5003-02-2020 12:35Europe/MadridSake, tradition, production and exploitation

In this presentation Oriol will explain the tradition of this millenary drink within the Japanese culture as well as deepen the different styles of sake that exist today in the market and how they are produced. He will also talk about how certain wineries work with the community's raw material, be it water, rice or certain yeasts, and how all the leftover elements that are not bottled are used and how they are used to be able to affirm that sake production is barely It produces waste for planet earth.

Barcelona Cocktail Art
11:50h - 12:35h Barcelona Cocktail Art Free access
13:00h
Round Table | BWW HUB Distribution Innovation Trends

Digital shops, new trends

Nathanaël Berbessou
Nathanaël BerbessouBodebocaFounding member
Lucas Llauradó
Lucas LlauradóVinissimusDeputy director
Oriol Ripoll
Oriol RipollDecántaloCEO
03-02-2020 13:0003-02-2020 14:30Europe/MadridDigital shops, new trends

The online wine sales sector has undergone a radical change since its inception, focusing on a segment that is gaining more and more followers every day and turning online platforms into a leader in sales and quality wine prescribers. The future of retail depends on who has a direct relationship with the consumer and online sales have a great advantage in this sense. Aspects such as AI, which allows us to know the consumer, and the improvement in the distribution network, contribute to the increase in volume. Round table where those responsible for the most visited online wine sales portals will offer us their vision of the future of the sector, new trends and top sales. When the time comes, we will also be able to find out how digital shops work and their constant commitment to innovation.

 

Speakers' Corner
13:00h - 14:30h Speakers' Corner Free access
13:30h
Conference | Barcelona Cocktail Art Cocktails and spirits Trends

ALMA Project: Chronicles of a trip to the origin of flavor

Javier Caballero
Javier CaballeroALMAFounder
Sheila Osorio
Sheila OsorioALMAFounder
03-02-2020 13:3003-02-2020 14:15Europe/MadridALMA Project: Chronicles of a trip to the origin of flavor

After more than 20 years of Javier in the world of beverages and 10 years focused on the field of training, this is a new model for sharing knowledge. ALMA seeks to teach through the beverage sector, the importance of the field, traditions, its craftsmanship, the social and physical environment of the producing regions and most importantly, the people who make everything possible.

 

Barcelona Cocktail Art
13:30h - 14:15h Barcelona Cocktail Art Free acess
14:30h
Conference | BWW HUB Trends Wine and music

The dissonances of wine

Oscar Moreno
Oscar MorenoWine Loves MusicPsychologist and Marketing Director
Samuel Miranda
Samuel MirandaWine Loves MusicCEO y Musical Director
03-02-2020 14:3003-02-2020 15:30Europe/MadridThe dissonances of wine

What is the relationship between music, mathematics, the brain and wine?

The latest advances in neuroscience are gradually allowing us to discover the secrets of this great unknown to humanity. We already have some of the answers that explain the synaesthesia phenomenon, what makes us opt for one or other artistic expression including music, what does our brain identify as beauty, what does mathematics have to do with these processes, and how all these concepts relate and merge with WINE, in a global model understanding what it really is.

A presentation that addresses a parallel approach to current communication techniques, and opens up an immense range of possibilities for professionals to re-communicate their brand, find their differentiating points, increase sales, open new markets and create new ways of maximizing their consumer´s wonderful experience consuming wine.

Speakers' Corner
14:30h - 15:30h Speakers' Corner Free access
15:30h
Tasting | BWW HUB Innovation Territory Trends

Wine Tourism 3.0, tasting the land through the social networks

Meritxell Falgueras Febrer
Meritxell Falgueras FebrerWine and the cityFree-lance
Anne Cannan
Anne CannanWine Cellar Clos FiguerasManagment
Adriana Ochoa
Adriana OchoaBodegas Ochoa SATechnical Director
03-02-2020 15:3003-02-2020 16:30Europe/MadridWine Tourism 3.0, tasting the land through the social networks

Wine tourism is highly instagrameable because it has everything to be a tredingtopic: food culture, oenological glamour, history and actuality, the spectacle of architecture, the inimitable of nature... Living it is a great experience, especially when using nets. Winelovers follow the nets to plan a trip or simply to live their experiences from the sofa. They become "fans" of images of wine-growing landscapes, wineries, wine. The sensations that live through a story, the desire that can provoke a post, is becoming more and more powerful than the visit itself. For this reason, wineries are betting more and more on their networks, on their images in Instagram, which awaken the senses of consumers. Without social networks there is no potential audience.  

 

Speakers' Corner
15:30h - 16:30h Speakers' Corner Free access
16:40h
Conference | Barcelona Cocktail Art Cocktails and spirits Trends

From mixology in the 21st century to alcohol reduction

Pere Castells
Pere CastellsScience and Cooking World Congress BarcelonaPresident
03-02-2020 16:4003-02-2020 17:25Europe/MadridFrom mixology in the 21st century to alcohol reduction

Research Science and Cooking. Research on how to expand mixology to all the demands of society. Introducing all trends, especially alcohol reduction.

Barcelona Cocktail Art
16:40h - 17:25h Barcelona Cocktail Art Free access
17:30h
Tasting | BWW HUB Climate Change Territory Trends

Ancestral varieties / Climate change

Miguel Torres
Miguel TorresFamilia TorresGeneral Manager
Mireia Torres
Mireia TorresFamilia Torres / Jean Leon Director of Innovation and Knowledge
03-02-2020 17:3003-02-2020 18:30Europe/MadridAncestral varieties / Climate change

The project to recover ancestral varieties is perhaps the most important that the Torres Family has developed over the last few decades. It is an exciting project that not only contributes to recovering our country's wine heritage, but also constitutes a possible solution for adapting to climate change. More than 35 years ago, Miguel A. Torres began the search for vines that would have survived phylloxera. Today, the fifth generation, led by Miguel and Mireia Torres, is strongly promoting this project with the aim of producing wines based on uniqueness and authenticity, which transmit our history and wine diversity. Of the more than fifty ancestral grape varieties that the Torres family has managed to recover, six show great oenological potential and aptitudes to face high temperatures and drought. They are Forcada, Moneu, Gonfaus, Pirene, Querol and Garró.

 

Tasting Area
17:30h - 18:30h Tasting Area Paid activity: 25€
Tue 04
11:00h
Round Table | BWW HUB Innovation Marketing and communication Trends

How to differentiate from thousands of wine brands?

Manel Sarasa
Manel SarasaWine is SocialCo - CEO and founder
Marta Anguera
Marta AngueraCeller of MasroigDirector of Marketing and Communication
Isabel García
Isabel GarcíaVintae and B:water agencyCommunications director of Vintae and founding partner of B:water agency
Ester Bachs
Ester BachsFreelance Wine Strategist, Marketing & Communications
Richi Aramberri
Richi AramberriVintaeCEO
04-02-2020 11:0004-02-2020 11:45Europe/MadridHow to differentiate from thousands of wine brands?

Attention is the new currency in the era of noise we live in. If you want to be successful you can't pretend to go directly with the sale. You must seduce and offer value to capture the attention of your potential customers. We will talk about which trends and fashions leave their mark and the best success stories of the moment.

 

Speakers' Corner
11:00h - 11:45h Speakers' Corner Free access
11:45h
Round Table | BWW HUB Digitalization Innovation Trends

The [visual] language of wine

Rafael Del Rey
Rafael Del ReySpanish Wine Market ObservatoryPresident
Albert Virgili Hill
Albert Virgili HillDemocratic Wines. Xitxarel·lo Co-owner
Maria Garrido
Maria GarridoWinery Martín CódaxMarketing director
04-02-2020 11:4504-02-2020 12:30Europe/MadridThe [visual] language of wine

Every year, the LAUS Awards for Graphic Design and Audiovisual Communication recognize the best graphic art projects. In this Wine Corner we want to give voice to some of the companies in the wine sector that have been recognized with this award thanks to original campaigns and with a great impact inside and outside our country; in addition, we also want to learn how the wine market has evolved from the point of view of the language used for its communication and dissemination, giving special emphasis on the segmentation of the public to whom we address our communications, and by which, we are forced to identify one type or another of language if we want to achieve optimal results.

 

Speakers' Corner
11:45h - 12:30h Speakers' Corner Free access
12:00h
Tasting | BWW HUB Trends Wine and music

Wine & Rock’n’Roll

Pilar De Haya
Pilar De HayaLaviniaPerson in charge of events
Federico Oldenburg
Federico OldenburgFree-lanceJournalist
Juan Manuel Bellver
Juan Manuel BellverLaviniaGeneral Manager
04-02-2020 12:0004-02-2020 13:30Europe/MadridWine & Rock’n’Roll

Did wine inspire Rock'n'roll or has Rock'n'roll inspired the world of wine? Probably both have been the reasons and therefore these two ways of living have always coexisted in a timeless, rebellious and transgressive brotherhood. Pilar de Haya Huarte-Mendicoa and her WD Federico Oldemberg and Juan Manuel Bellver, takes us into this passionate binomial bringing to light the secret passions of some of the most renowned rockers and their eternal passion and unbridled love for wine. Musicians who have brought their passion to wine, in the same way as for music, showing a great sensitivity also in this field. Songs that speak of wine...Wines that inspire to sing...

 

Tasting Area
12:00h - 13:30h Tasting Area Paid activity: 25€
15:00h
Conference | BWW HUB Trends Wine and music

The dissonances of wine

Oscar Moreno
Oscar MorenoWine Loves MusicPsychologist and Marketing Director
Samuel Miranda
Samuel MirandaWine Loves MusicCEO y Musical Director
04-02-2020 15:0004-02-2020 15:45Europe/MadridThe dissonances of wine

What is the relationship between music, mathematics, the brain and wine?

The latest advances in neuroscience are gradually allowing us to discover the secrets of this great unknown to humanity. We already have some of the answers that explain the synaesthesia phenomenon, what makes us opt for one or other artistic expression including music, what does our brain identify as beauty, what does mathematics have to do with these processes, and how all these concepts relate and merge with WINE, in a global model understanding what it really is.

A presentation that addresses a parallel approach to current communication techniques, and opens up an immense range of possibilities for professionals to re-communicate their brand, find their differentiating points, increase sales, open new markets and create new ways of maximizing their consumer´s wonderful experience consuming wine.

Speakers' Corner
15:00h - 15:45h Speakers' Corner Free access
15:30h
Tasting | BWW HUB Cocktails and spirits Trends

The D.O. Cava scientifically proves that Cava is the best ally of gastronomy

François Chartier
François ChartierD.O. CavaCreator of harmonies
Javier Pagés
Javier PagésD.O. CavaPresident
04-02-2020 15:3004-02-2020 16:30Europe/MadridThe D.O. Cava scientifically proves that Cava is the best ally of gastronomy

François Chartier shows through a scientific organoleptic study the relationship of each variety of Cava with national and international ingredients and dishes, both from the Mediterranean diet and from the kitchens of Japan, Peru, Mexico and the United States, thus creating a World Food Map.

To request invitation: blanca@mahala.es

Tasting Area
15:30h - 16:30h Tasting Area Only with invitation
15:45h
Tasting | BWW HUB Trends

Winegang Party

Santi Rivas
Santi RivasColectivo Decantado
04-02-2020 15:4504-02-2020 17:45Europe/MadridWinegang Party

Tasting of wines selected from the “Winegang” lounge, through which we will explain what a wine has to have to be considered as #winelover.

Sala Príncipe
15:45h - 17:45h Sala Príncipe Paid actvity
16:30h
Conference | BWW HUB Gastronomy Trends

Excellence in the service room

Juan Moll
Juan MollJuan Moll ConsultingAdvisor / Consultant
04-02-2020 16:3004-02-2020 17:30Europe/MadridExcellence in the service room

Directed to a restaurant staff, where Moll will share guidelines, types, work processes and quality standards, in order to develop high capabilities in satisfying the customer, but also the team. Motivating and dynamic exposition that offers ways to understand how the ideal environment can be created, especially giving visibility to the room team, among workers and with the client. Reconversion of the living room team into Happiness vendors.  

 

Speakers' Corner
16:30h - 17:30h Speakers' Corner Free access
17:00h
Tasting | BWW HUB Innovation Trends

Balance in the restaurant wine celler

Ferran Centelles
Ferran CentelleselBullifoundationsommelier
David Seijas
David SeijasGallina de Piel WinesSommelier and founder
04-02-2020 17:0004-02-2020 18:30Europe/MadridBalance in the restaurant wine celler

Ferran Centelles and David Seijas oversaw the winery of the legendary restaurant ElBulli for more than 10 years. After its closure, they have been taking diverse paths, where they apply the learned lessons in gastronomic restoration. Without a doubt, the way of communicating wine, selling it and explaining it, has been a big obsession for both. In this speech, they will jointly review communication techniques that allow them to inform, seduce and increase the value of a bottle of wine.

Tasting Area
17:00h - 18:30h Tasting Area Paid activity: 25€
Wed 05
10:30h
Tasting | BWW HUB Innovation Trends

The biological aging to the limit

Antonio Flores
Antonio FloresGONZÁLEZ BYASSOenologist and master blender, specialized in Jerez wines.
05-02-2020 10:3005-02-2020 12:00Europe/MadridThe biological aging to the limit

An exciting journey from must to Uncle Pepe amontillado Cuatro Palmas, from splendor to the decadence and death of the flower. Intuition, wisdom, nose, time, chalk and venence are the protagonists in this incessant coming and going of the oenologist through the wineries. The result, the discovery of these oenological jewels that, year after year, show the richness of Sherry wines that dazzle the whole world.

 

Tasting Area
10:30h - 12:00h Tasting Area Paid activity: 25€
11:00h
Round Table | BWW HUB Climate Change Marketing and communication Trends

The wine’s future is decided by present strategies

Eva Plazas
Eva PlazasVilarnau, González Byass groupOenologist
Gabriela Benveniste
Gabriela BenvenistereWINE programmeSenior eco-innovation Strategist & Industrial Engineer
Milagros Romero Torres
Milagros Romero TorresBodegas Soledad- cooperativaOenologist
05-02-2020 11:0005-02-2020 11:45Europe/MadridThe wine’s future is decided by present strategies

In this table we are going to learn about projects that have sustainability as one of their main signs of identity; and we are going to do it hand in hand with professionals or authorities on the subject who can share their own experiences, successful or recognized nationally or internationally. This is why we are looking at Bodegas Beronia, recently recognised as the most efficient winery in Europe, as well as other wineries of the González Byass group, such as Vilarnau, which prioritise sustainable policies in all their winemaking practices; or why we want to learn more about some of the Wineries for Climate Protection such as Bodegas Soledad. We will also be interested in the Rewine programme, which encourages the reuse of bottles, with the aim, on the one hand, of reducing the generation of waste and, on the other, of saving some production costs.

 

Speakers' Corner
11:00h - 11:45h Speakers' Corner Free access
11:45h
Round Table | BWW HUB Climate Change Innovation Marketing and communication Trends

The wine industry is not sustainable. Do we make it sustainable?

Bernat Guixer
Bernat GuixerCeller de Can RocaResearcher at Celler de Can Roca (3 Michelin stars)
Sébastien Andrés
Sébastien AndrésViventions Spain and PortugalCountry Manager
Dani Martinez
Dani MartinezCeller de Can Roca (3 Michelin stars)Summiller
Arturo Montalvo
Arturo MontalvoPenínsula VinicultoresNational Sales Manager
05-02-2020 11:4505-02-2020 12:30Europe/MadridThe wine industry is not sustainable. Do we make it sustainable?

At present it is not very clear what sustainability is in the wine industry, whether it is a (bad) marketing tool, a challenge or an obligation. Those who apply it already in their business are the ones who are going to gain the most in the coming years. We will explain the change of business forever taking into account this approach of sustainability and innovation in favor of optimizing the environmental footprint of wine.  

 

Speakers' Corner
11:45h - 12:30h Speakers' Corner Free access
12:30h
Tasting | BWW HUB Territory Trends

A tour of the best “Alimentos de España” wines. Tasting sponsored by MAPA and Alimentos de España.

Cristina Clemente
Cristina ClementeMAPA responsable de los Premios Alimentos de España Representative
05-02-2020 12:3005-02-2020 13:30Europe/MadridA tour of the best “Alimentos de España” wines. Tasting sponsored by MAPA and Alimentos de España.

The Ministry of Agriculture, Fisheries and Food (MAPA) is organising a tasting session that will trace the history of the Spanish Food Awards for Best Wine since its creation in 2013. Attendees will be able to learn about and enjoy some of the wines from the wineries awarded by the Ministry over the years.

Tasting Area
12:30h - 13:30h Tasting Area Free acess
13:30h
BWW HUB Trends Wine and music

The dissonances of wine

Oscar Moreno
Oscar MorenoWine Loves MusicPsychologist and Marketing Director
Samuel Miranda
Samuel MirandaWine Loves MusicCEO y Musical Director
05-02-2020 13:3005-02-2020 14:30Europe/MadridThe dissonances of wine

What is the relationship between music, mathematics, the brain and wine?

The latest advances in neuroscience are gradually allowing us to discover the secrets of this great unknown to humanity. We already have some of the answers that explain the synaesthesia phenomenon, what makes us opt for one or other artistic expression including music, what does our brain identify as beauty, what does mathematics have to do with these processes, and how all these concepts relate and merge with WINE, in a global model understanding what it really is.

A presentation that addresses a parallel approach to current communication techniques, and opens up an immense range of possibilities for professionals to re-communicate their brand, find their differentiating points, increase sales, open new markets and create new ways of maximizing their consumer´s wonderful experience consuming wine.

Speakers' Corner
13:30h - 14:30h Speakers' Corner Free access
15:30h
Conference | BWW HUB Innovation Marketing and communication Trends

Training the future

Xavi Nolla
Xavi NollaenoAula Director and Professor
Josep Pelegrín
Josep PelegrínSommelier
05-02-2020 15:3005-02-2020 16:30Europe/MadridTraining the future

Paper in which the key factors of the profitability and consolidation of a restoration business will be presented, based on the fact that, possibly, it is one of its most important points and another applied band: the formation and its integration in the philosophy and structure of the company. Empirical and real vision of the presentation and the future of the room.

 

Speakers' Corner
15:30h - 16:30h Speakers' Corner Free access
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