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Track: Wine and music

Mon 03
13:30h
Tasting | BWW HUB Gastronomy Territory Wine and music

Marine wines paired with seafood products and Habaneras music

Jordi Grau Segarra
Jordi Grau SegarraVins i Licors GrauWinemaker
Armando Guerra Monge
Armando Guerra MongeBarbadillo WineriesDirector Vinos de Alta Gama
03-02-2020 13:3003-02-2020 15:00Europe/MadridMarine wines paired with seafood products and Habaneras music

Tasting of five wines from different points of the Spanish geography paired with several premium quality seafood products, and combined with habaneras and other round-trip songs, creating a unique and peculiar sensory universe, with its dose of nostalgia and evocations to the sea and to the old port environment, to the cultural mixture between America and Spain... Five commented wines and five songs specially chosen and performed live by the Arjau group www.arjau.com . Marine wines would be those in which their proximity to the sea provides them with a unique imprint and a differentiated personality. 

 

Tasting Area
13:30h - 15:00h Tasting Area Paid activity: 25€
14:30h
Conference | BWW HUB Trends Wine and music

The dissonances of wine

Oscar Moreno
Oscar MorenoWine Loves MusicPsychologist and Marketing Director
Samuel Miranda
Samuel MirandaWine Loves MusicCEO y Musical Director
03-02-2020 14:3003-02-2020 15:30Europe/MadridThe dissonances of wine

What is the relationship between music, mathematics, the brain and wine?

The latest advances in neuroscience are gradually allowing us to discover the secrets of this great unknown to humanity. We already have some of the answers that explain the synaesthesia phenomenon, what makes us opt for one or other artistic expression including music, what does our brain identify as beauty, what does mathematics have to do with these processes, and how all these concepts relate and merge with WINE, in a global model understanding what it really is.

A presentation that addresses a parallel approach to current communication techniques, and opens up an immense range of possibilities for professionals to re-communicate their brand, find their differentiating points, increase sales, open new markets and create new ways of maximizing their consumer´s wonderful experience consuming wine.

Speakers' Corner
14:30h - 15:30h Speakers' Corner Free access
16:30h
Tasting | BWW HUB Territory Wine and music

Ètim Syrah by Lluís Capdevila

Lluís Capdevila
Lluís CapdevilaCooperative Falset MarçàPianist / Cooperative Falset Marçà
03-02-2020 16:3003-02-2020 17:30Europe/MadridÈtim Syrah by Lluís Capdevila

From the origins of what we are, a cooperative, the project Syrah by Lluis Capdevila was born. 

Working together to achieve the same goal: to merge music and wine. 

The pianist Lluís Capdevila settled in Celler Cooperatiu de Falset Marçà for seven months with a grand piano, 2.000 bottles and 4 oak barrels of Syrah wine in its aging process. We wanted to know if music influenced the evolution of wine. 

So we count on our winemaker, Marta Ferré, and VITEC, the Technology Park for Wine of Falset, who monitored and determined that the wine had changed. 

The influence of music on wine has been noticeable. Do you want to discover the taste of our musical wine? We are waiting for you in Sala Princep on Monday, February 3 at 16.30. So that you can taste Syrah by Lluís Capdevila and hear some of the cellar-inspired music pieces played by the pianist himself. 

Sala Príncipe
16:30h - 17:30h Sala Príncipe Free access
Tue 04
12:00h
Tasting | BWW HUB Trends Wine and music

Wine & Rock’n’Roll

Pilar De Haya
Pilar De HayaLaviniaPerson in charge of events
Federico Oldenburg
Federico OldenburgFree-lanceJournalist
Juan Manuel Bellver
Juan Manuel BellverLaviniaGeneral Manager
04-02-2020 12:0004-02-2020 13:30Europe/MadridWine & Rock’n’Roll

Did wine inspire Rock'n'roll or has Rock'n'roll inspired the world of wine? Probably both have been the reasons and therefore these two ways of living have always coexisted in a timeless, rebellious and transgressive brotherhood. Pilar de Haya Huarte-Mendicoa and her WD Federico Oldemberg and Juan Manuel Bellver, takes us into this passionate binomial bringing to light the secret passions of some of the most renowned rockers and their eternal passion and unbridled love for wine. Musicians who have brought their passion to wine, in the same way as for music, showing a great sensitivity also in this field. Songs that speak of wine...Wines that inspire to sing...

 

Tasting Area
12:00h - 13:30h Tasting Area Paid activity: 25€
15:00h
Conference | BWW HUB Trends Wine and music

The dissonances of wine

Oscar Moreno
Oscar MorenoWine Loves MusicPsychologist and Marketing Director
Samuel Miranda
Samuel MirandaWine Loves MusicCEO y Musical Director
04-02-2020 15:0004-02-2020 15:45Europe/MadridThe dissonances of wine

What is the relationship between music, mathematics, the brain and wine?

The latest advances in neuroscience are gradually allowing us to discover the secrets of this great unknown to humanity. We already have some of the answers that explain the synaesthesia phenomenon, what makes us opt for one or other artistic expression including music, what does our brain identify as beauty, what does mathematics have to do with these processes, and how all these concepts relate and merge with WINE, in a global model understanding what it really is.

A presentation that addresses a parallel approach to current communication techniques, and opens up an immense range of possibilities for professionals to re-communicate their brand, find their differentiating points, increase sales, open new markets and create new ways of maximizing their consumer´s wonderful experience consuming wine.

Speakers' Corner
15:00h - 15:45h Speakers' Corner Free access
Wed 05
13:30h
BWW HUB Trends Wine and music

The dissonances of wine

Oscar Moreno
Oscar MorenoWine Loves MusicPsychologist and Marketing Director
Samuel Miranda
Samuel MirandaWine Loves MusicCEO y Musical Director
05-02-2020 13:3005-02-2020 14:30Europe/MadridThe dissonances of wine

What is the relationship between music, mathematics, the brain and wine?

The latest advances in neuroscience are gradually allowing us to discover the secrets of this great unknown to humanity. We already have some of the answers that explain the synaesthesia phenomenon, what makes us opt for one or other artistic expression including music, what does our brain identify as beauty, what does mathematics have to do with these processes, and how all these concepts relate and merge with WINE, in a global model understanding what it really is.

A presentation that addresses a parallel approach to current communication techniques, and opens up an immense range of possibilities for professionals to re-communicate their brand, find their differentiating points, increase sales, open new markets and create new ways of maximizing their consumer´s wonderful experience consuming wine.

Speakers' Corner
13:30h - 14:30h Speakers' Corner Free access
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