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Mon 02

11:00h

Round Table | .

Artificial Intelligence at the Service of Wine

Alberto García Federació Española del Vino Digitalization Speaker

Andrés Saénz VinoTec Tipsa Marketing Speaker

Carlos Tarragona Spectralgeo CEO Speaker

Javier Marco Bodegas y Viñedos Pradorey CEO Speaker

2026-02-02 11:00 2026-02-02 11:30 Europe/Madrid Artificial Intelligence at the Service of Wine Digital tools enable the wine sector to work more efficiently and competitively in an environment full of challenges. Artificial intelligence, which drives the digitalization of processes from the vineyard to commercialization, has become a new ally in achieving a true transformation of the sector. The climate emergency, new commercial challenges, and the complexity of modern logistics processes all demand innovative solutions. How can digitalization in the sector be promoted? What results are being seen in companies already working with artificial intelligence? What are the main barriers to accessing digitalization? Is digitalization for everyone? Auditorium

11:00h - 11:30h Auditorium Free

12:00h

Tasting - Presentation | .

From family legacy to personal identity

Eduardo Eguren Cuentaviñas Founder Winemaker Speaker

Ramon Roqueta LaFou Celler Owner & Winemaker Speaker

Willy Pérez Bodegas Luis Pérez y Bodegas de la Riva Owner & Winemaker Speaker

2026-02-02 12:00 2026-02-02 13:00 Europe/Madrid From family legacy to personal identity Many family wineries have managed to turn the heritage they received into an authentic and unique expression. Each generation contributes its vision, its sensitivity, and its way of interpreting the vineyard and the winery, giving life to wines that honor the past while speaking with their own voice in the present. In this tasting, we will discover stories where tradition and innovation coexist, and where legacy becomes inspiration, revealing in every bottle the unique identity of its makers. Tasting Area

12:00h - 13:00h Tasting Area On sale soon

13:30h

Tasting - Presentation | .

Generational change: revolution or evolution?

Carlos López de la Calle Owner Winemaker Speaker

Leo Gramona Familia Gramona 6th.Generation Speaker

Martina Prieto Pariente Bodegas José Pariente CEO, Tech.Director Speaker

Roc Gramona Familia Gramona Tech. Director / R&D Speaker

Ruth Troyano Freelance Journalist Sommelier Moderator

2026-02-02 13:30 2026-02-02 14:30 Europe/Madrid Generational change: revolution or evolution? Four professionals representing the new era of family wineries share how they approach generational change in their projects. Through their vision, experience, and a tasting of their wines, they will showcase different ways of honoring tradition while introducing innovation and fresh ideas. A reflection on the balance between past and future, and on how each generation transforms the family legacy to adapt it to the challenges and opportunities of today’s wine world. Tasting Area

13:30h - 14:30h Tasting Area On sale soon

13:30h

Tasting - Presentation | .

EnoAlma by enoAula & BWW: Tribute to Victoria Ibáñez

Anna Vicens Associació Catalana de Sommeliers President Speaker

Eric Vicente Restaurante Cins Sentits 2 estrellas Michelin Head Sommelier Speaker

Eva Vicens Freelance Journalist Sommelier Moderator

2026-02-02 13:30 2026-02-02 14:30 Europe/Madrid EnoAlma by enoAula & BWW: Tribute to Victoria Ibáñez Enoalma by enoAula & BWW pays a heartfelt tribute to Victoria Ibañez, whose untimely passing at the age of 52 has left a deep void in the world of wine. A renowned sommelier and vice president of the Catalan Sommeliers Association, Victoria earned a degree in Communication Sciences, but soon chose to follow the calling of her true passion: gastronomy and the wine universe, interests that had been with her since her youth. With that spirit, she graduated as a sommelier from the Barcelona School of Hospitality, embarking on a long and distinguished career that we now remember with admiration, gratitude, and deep sorrow for her absence. Sala Príncipe

13:30h - 14:30h Sala Príncipe Free

15:00h

Round Table | .

Export: Alternatives to the US market

Carlos Carrión Paco & Lola President Speaker

Elena Cifuentes Federación Española del Vino Head of the International Department Speaker

Jorge Rivero Marqués del Atrio Commercial Director Speaker

Lucas Payà Freelance Consultant Speaker

María Naranjo ICEX Food and wine Director Speaker

2026-02-02 15:00 2026-02-02 16:00 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports? Auditorium

15:00h - 16:00h Auditorium Free

15:00h

Tasting | .

Exploring Contemporary Spanish Rosé

2026-02-02 15:00 2026-02-02 16:00 Europe/Madrid Exploring Contemporary Spanish Rosé

Rosé / Rosado - Rosé has been the most successful still wine category in recent years, led by some famous names from Southern France, but with examples being produced all over the world. What does Spanish rosé have to offer in this sector? What does it share with contemporary rosé wines from France and elsewhere, and what are its unique qualities?

Tasting Area

15:00h - 16:00h Tasting Area Free

16:30h

Tasting - Presentation | .

The signature of success: reputation and recognirion in spanish wine

Almudena Alberca MW Freelance Winemaker Speaker

Eva Vicens Freelance Journalist Sommelier Moderator

Jonas Tofterup MW Iberian Wine Academy y Bodegas Trenza Founder / Partner Speaker

Lenka Sadlackova MW Bancroft Wines Brand Manager Speaker

2026-02-02 16:30 2026-02-02 17:30 Europe/Madrid The signature of success: reputation and recognirion in spanish wine A top-level tasting with three renowned Masters of Wine, prestigious national and international prescribers, where the commercial impact of Spanish wineries will be analyzed. This session will invite reflection on whether the sector’s reputation is rooted in loyalty to tradition, with the cultural and family heritage it entails, or in the capacity for innovation and adaptation to new market trends. It will also highlight how both factors, often complementary, shape the path to success and consolidate the prestige of Spanish wine in the demanding and competitive global market. Tasting Area

16:30h - 17:30h Tasting Area On sale soon

18:00h

Tasting - Presentation | .

The brand wins, the name convinces

Anna Casabona Juvé&Camps Wine Educator Speaker

Cyril Vermeulen El Celler de Can Roca Maître Sommelier Speaker

Diego Alfonso Tornel Lopesan Hotel Group Corporate Sommelir Speaker

Ruth Troyano Freelance Journalist Sommelier Moderator

2026-02-02 18:00 2026-02-02 19:00 Europe/Madrid The brand wins, the name convinces In the world of wine, the brand catches the eye and sparks curiosity, but it is the name of the winemaker or the winery’s owner that inspires true confidence. In this tasting, three to the most top sommeliers of Spain will lead a sensory journey through wines that demonstrate how a brand may seduce, but it is the signature and the essence behind each project that truly convince, build loyalty, and secure their place in the market. Tasting Area

18:00h - 19:00h Tasting Area On sale soon

Tue 03

11:00h

Round Table | .

From customer to fan: How to create memorable experiences in wine and food

Andrew Ashurst Wine Aspects CEO Speaker

Ferran Centelles elBullifoundation Sommelier Speaker

Margarida Ripoll Revista Arrels Journalist Speaker

Maria Baró Grup Perelada Wine tourism director Speaker

2026-02-03 11:00 2026-02-03 12:00 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC

11:00h - 12:00h Speakers' Corner by AECOC Free

12:00h

Tasting | .

The Richest Country in the World: Spain Food Awards for the Best Wines 2025

Almudena Alberca MW Freelance Winemaker Speaker

2026-02-03 12:00 2026-02-03 13:00 Europe/Madrid The Richest Country in the World: Spain Food Awards for the Best Wines 2025 Discover why Spain is The Richest Country in the World through a unique experience celebrating national winemaking excellence. In this tasting, the wines awarded the Spain Food Award 2025 will showcase the diversity, authenticity, and richness of our landscapes and vineyards. A sensory journey through the regions that make Spain a global wine benchmark, where tradition, innovation, and terroir merge in every glass. Tasting Area

12:00h - 13:00h Tasting Area Free

12:00h

Tasting | .

12+1 Treasures of Jerez. A unique tasting

2026-02-03 12:00 2026-02-03 13:30 Europe/Madrid 12+1 Treasures of Jerez. A unique tasting A unique tasting of 12+1 Treasures of Jerez, led by journalist and sommelier Ramón Francàs. Sala Príncipe

12:00h - 13:30h Sala Príncipe On sale soon

13:30h

Tasting - Presentation | .

Tradition or disruption: Wine’s generational challenge

Oriol Lliberia Edetària Sales Director Speaker

René Barbier Clos Mogador Owner Winemaker Speaker

Richard Sanz Bodegas Menade Owner Winemaker Speaker

Ruth Troyano Freelance Journalist Sommelier Moderator

2026-02-03 13:30 2026-02-03 14:30 Europe/Madrid Tradition or disruption: Wine’s generational challenge Three young winemakers will share their experiences leading projects born from family heritage or independent renewal, whether by taking over the legacy of previous generations or creating new wineries shaped by their own vision. Through their journeys, they will reflect on how they reinterpret tradition, address the current challenges of the wine sector, and leave their personal mark on a constantly evolving world. Tasting of wines that showcase how each winery expresses its identity in the present and projects its vision for the future. Tasting Area

13:30h - 14:30h Tasting Area Free

15:00h

Tasting | .

Spanish wines that have journeyed from a king’s cup to the soul of a people. Cariñena, Rueda y Alicante.

Ferran Centelles elBullifoundation Sommelier Speaker

2026-02-03 15:00 2026-02-03 16:00 Europe/Madrid Spanish wines that have journeyed from a king’s cup to the soul of a people. Cariñena, Rueda y Alicante.

The history of wine is woven with legends, displays of power, and symbols of prestige. Some wines have achieved mythical status thanks to those who drank them: kings, popes, emperors. Barolo and Tokaji, for instance, are studied around the world as true wines of royalty.

And yet, one question intrigues us: why don’t we have a recognized “royal wine” in Spain? Did our bottles never make it to the tables of power? Or perhaps their story remained silent, waiting to be told?

In this tasting, we will rediscover the historical and human value of three great regions —Cariñena, Rueda, and Alicante— whose wines once held a place in royal high society.

Tasting Area

15:00h - 16:00h Tasting Area Free

16:30h

Tasting - Presentation | .

Tradition and innovation: from past to present

Ferran Centelles elBullifoundation Sommelier Speaker

Jancis Robinson MW JancisRobinson.com Founder and Chief Editor Speaker

2026-02-03 16:30 2026-02-03 17:30 Europe/Madrid Tradition and innovation: from past to present In this tasting, Jancis Robinson will offer a journey through some of the wines that have set trends over the past decades, focusing on the people behind each bottle. A reflection on how the human factor brings identity and character, showing that terroir without culture ultimately ceases to be terroir. During the session, some of the highest-rated Spanish wines on www.jancisrobinson.com will be tasted. Tasting Area

16:30h - 17:30h Tasting Area On sale soon

18:00h

Tasting - Presentation | .

Wine heritage, the burden of a family name

Adriana Ochoa Bodegas Ochoa Oenologist – Technical Director Speaker

Christophe Brunet Primum Familiae Vini Secretary General Moderator

Mireia Torres Familia Torres Innovation-Knowledge Dir. Speaker

Pablo Álvarez Bodegas Vega Sicilia CEO Speaker

2026-02-03 18:00 2026-02-03 19:00 Europe/Madrid Wine heritage, the burden of a family name A unique talk and tasting where three heirs and owners of some of the most renowned wineries in our country will reveal how tradition and innovation intertwine across generations. Through their stories, we will discover the responsibility, pride, and challenge that come with safeguarding a surname forever linked to a winery and its history. Tasting Area

18:00h - 19:00h Tasting Area On sale soon

Wed 04

11:00h

Round Table | .

How has wine prescription evolved?

Amaia Soto The Way We Wine Now Consultant Speaker

Carlos González Guía Peñín Director Speaker

Margarida Ripoll Revista Arrels Journalist Moderator

Santi Rivas Colectivo Decantado Wine critic Speaker

2026-02-04 11:00 2026-02-04 11:45 Europe/Madrid How has wine prescription evolved? Wine prescriptions remain crucial. Consumers seek advice and are guided by those they have chosen as their references: media outlets, guides, competitions, and critics. But recently, wine prescriptions have diversified, and in addition to traditional channels, we are discovering a new universe through social media. There is a new way of prescribing wine, with very diverse influences, both among winemakers and among consumers themselves. We will analyze how this evolution has evolved, what consumers are really looking for, and what the current prescription offers them. Auditorium

11:00h - 11:45h Auditorium Free

12:00h

Tasting - Presentation | .

Wines without pedigree. The revolution of teh “outsiders”

Daniel Landi Comando G Founder Winemaker Speaker

Fernando Mora MW Bodegas Frontonio y Arom Caves Winemaker Founder Moderator

Jesús Barquín Equipo Navazos Co-founder Speaker

Jorge Olivera Jorge Olivera Owner Viticulturist Speaker

2026-02-04 12:00 2026-02-04 13:00 Europe/Madrid Wines without pedigree. The revolution of teh “outsiders” In the world of wine, traditions and lineages abound, but there are also those who came from outside, driven by a passion that changed their lives. They are the Outsiders of wine. In this tasting, we’ll meet three men with no family ties to the vineyard nor formal winemaking training, who left everything behind to follow their intuition and create wines with a soul of their own. Each bottle tells a story of reinvention and authenticity, where the land speaks with freshness and freedom. Let’s discover together these projects that prove that sometimes, being an outsider is the best way to belong. Tasting Area

12:00h - 13:00h Tasting Area On sale soon

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