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  • #BWWHUB

    The meeting point between knowledge, culture, experimentation and innovation

    Our technical focus for BWW 2027

    THE VALUE OF TIME, THE FULL EXPRESSION OF AGE-WORTHY WINES

    The main tastings and talks in the programme will focus on the value of time, one of the most decisive factors in the making of great age-worthy wines.

    Why is time one of wine’s great makers?

    Time is a decisive element in the evolution of wine, capable of transforming aromas, refining textures and revealing greater complexity, turning some wines into testimonies of patience and balance. The tastings and talks in this edition focus on wines that have engaged with the passage of time to reach their full maturity. Produced from vintages with a decade or more of history, they represent different ways of understanding longevity, from ageing in barrel, foudre, amphora or tank to long bottle ageing. They all share a common quality: time as an ally that enriches the sensory and emotional experience of wine. Ageing potential stems from balance, the quality of the raw material and the will to endure. An invitation to discover the full maturity of age-worthy wines and how the passing of years reveals unique expressions that transcend the youth of wine.

    In addition, 3 thematic areas that will complement our programme

    MACRO-TRENDS

    Digitalization, innovation, sustainability, business and internationalization, markets, study/book presentations.

    ENOGASTROTOURISM & HEALTHY CONSUMPTION

    We'll learn about the synergies between the world of wine, gastronomy, wine tourism and wine and health.

    MASTER TASTINGS

    Historical tastings, unique wines, singular cult wines...

    Meet some of the confirmed speakers of the last edition

    Barcelona Wine Week will once again feature experts, critics, Masters of Wine, sommeliers and leading producers on the current-day wine-growing scene.

    Discover our activity spaces

    BWW HUB WINE TASTING JOURNEY BY

    The space for the self-guided tasting that feature more than 80 references chosen through a committee of experts, linked to the theme of the edition.

    BWW HUB SPEAKERS CORNER BY

    Presentations, tastings, studies and round tables related to innovation, digitalisation, sustainability, internationalisation, enogastrotourism and moderate consumption. Also with the technical focus of each edition.

    BWW HUB TASTING AREA & BWW HUB SALA PRÍNCIPE 

    Exclusive spaces to enjoy the best tastings conducted by renowned experts

    BWW HUB WORKSHOP ROOM & BWW HUB AUDITORIUM

    A meeting point for knowledge and trends.

    You can now check the activity programme

    OFFICIAL FINANCIAL INSTITUTION

    STRATEGIC PARTNERS

    CONTENT PARTNERS

    TECHNICAL PARTNERS