An event where knowledge, culture,
experimentation and innovation meet

A unique multi-disciplinary laboratory.
An extensive programme of talks, tastings,round tables, training sessions, etc.
Unique sensory experiences in a dynamic environment.

The #BWWHUB is a dynamic area that invites professionals to live different sensory experiences linked to the world of wine – from artistic installations to tastings paired with music – and also brings them closer to the latest trends in the sector through conferences, tastings, round tables, training sessions, etc.

With these proposals, the aim is to strengthen the links between the world of wine and culture, in addition to generating networking opportunities, updating and sharing knowledge and innovations of great interest to the sector. It is considered a meeting point between knowledge, culture and experience.


A bar of 50 wines carefully selected, elaborated, promoted or starred by women and recognized national oenologists. The visitor can taste them freely, with the help of information sheets.

The access to this area is free.


The space where companies and wineries deal with the most relevant and innovative issues in the sector. Topics such as: Spanish wine in the world, the road to success, wine tourism 3.0, shaping the future, excellence in wine service, online wine distribution and its new trends, wine innovations and its prescription to emerging professionals, among others.

The access to this area is free.


Space reserved to enjoy the best tastings of the hand of great experts. The main themes of the tastings are: geographical areas, new trends and historic wineries. The access to some of the tastings require a ticket.

Some of the tastings have an access fee.


In the #BWWHUB you will be able to interact with the pieces of art made by great artists.

  • Purple horizon by Nika López: Through organic materials from the vineyard, the artist creates a horizon of vines and invites us to imagine the pattern generated by the roots in the soil, a rooted mantle of incredible games of lights and shadows.​
  • Street Art by María Ortega: A mural will be made to capture the poetics of the landscape of the vineyard being an element of emotional inspiration through colour and light. The assistants of the fair will have the opportunity to participate in the piece of art.

The access to this area is free.


La Central

Within the framework of Barcelona Wine Week HUB, the emblematic bookstore La Central has a space specially designed for literature, called Books & Wine. It is a literary corner where visitors to the fair will find a large selection of titles for sale with wine as their main element. In addition to a wide selection of books on oenology, this space has outstanding new books on gastronomy and novels in which wine and/or gastronomy are a determining factor in the plot. This corner has a rest area, a suggestive atmosphere to relax and soak up literature.

The access to this area is free of charge.