#BWWHUB

The meeting point between knowledge, culture, experimentation and innovation

Our technical focus for BWW 2025

OLD VINES, HISTORICAL HERITAGE

The main tastings and presentations in the programme of activities will focus on wines from vines between 50 and almost 300 years old.

What are they?

The old vines are true jewels of Spanish viticulture. With plants that often exceed 60, 100 and even 200 years old, they have withstood the test of time, adapting to the weather conditions. Each vine tells a story and maintains a deep connection with the land and the legacy of generations of winegrowers.

A unique character

Wines made from old vines usually present a concentration of flavors and aromas that reflect the essence of the terroir, offering oenological profiles that only time can provide.

Growing and maintenance

Growing and maintaining old vines is an act of love towards tradition and sustainability. Many winegrowers are committed to practices that respect the environment, ensuring that these old vines continue to produce quality wine for future generations.

In addition, 3 thematic areas that will complement our programme

MACRO-TRENDS

Digitalization, innovation, sustainability, business and internationalization, markets, study/book presentations.

ENOGASTROTOURISM & HEALTHY CONSUMPTION

We'll learn about the synergies between the world of wine, gastronomy, wine tourism and wine and health.

MASTER TASTINGS

Historical tastings, unique wines, singular cult wines...

Discover our spaces

WINE TASTING JOURNEY BY

The space for the self-guided tasting that will feature more than 80 references chosen through a committee of experts, linked to the theme of this edition “Old vines, historical heritage”.

SPEAKERS' CORNER BY

Presentations, tastings, studies and round tables related to innovation, digitalisation, sustainability, internationalisation, enogastrotourism and moderate consumption. Also with the technical focus of each edition.