#BWWHUB

The meeting point between knowledge, culture, experimentation and innovation

Our technical focus for BWW 2026

HUMAN FACTOR, THE LEGACY TO PRESERVE

The main tastings and talks in the activity programme will revolve around the human factor, one of the five fundamental pillars that determine the quality of a wine.

Why is the human factor so important?

Although climate, soil, and grape variety may—or may not—offer ideal conditions, it is human intervention that ultimately defines the final result, through practices in both viticulture and oenology. The technical theme of BWW26 aims to pay tribute to generations of winegrowers and oenologists who, over time, have dedicated their lives to caring for the land and meticulously crafting each bottle. We want to give voice to key members of winemaking families with centuries-old legacies, going back more than four generations. At the same time, we will explore the different mindsets, approaches, and ways of understanding wine that emerge with generational change.

In addition, 3 thematic areas that will complement our programme

MACRO-TRENDS

Digitalization, innovation, sustainability, business and internationalization, markets, study/book presentations.

ENOGASTROTOURISM & HEALTHY CONSUMPTION

We'll learn about the synergies between the world of wine, gastronomy, wine tourism and wine and health.

MASTER TASTINGS

Historical tastings, unique wines, singular cult wines...

Meet some of the speakers of the past edition

Barcelona Wine Week will once again feature experts, critics, Masters of Wine, sommeliers and leading producers on the current-day wine-growing scene.

Norrel Robertson MW

El Escocés VolanteFounder Winemaker

Anna Vicens

Associació Catalana de SommeliersPresident

Fernando Mora MW

Bodegas Frontonio, Arom CavesFounder Winemaker

Marta Casas

Parés BaltàWinemaker

Doug Frost MW

Echolands Winery Best USA Sommelier AssociationFounder

Fernando Mayoral

Restaurante El Rincón de EspañaHead Sumiller

Elisa Ludeña

El Grifo - BodegaTechnical Director

Jusep Juhé

Bodega RibasBrand Ambassador

Ramon Francàs

Journalist and sommelier

Discover our activity spaces

BWW HUB WINE TASTING JOURNEY BY

The space for the self-guided tasting that will feature more than 80 references chosen through a committee of experts, linked to the theme of this edition “Human factor, the legacy to preserve”.

BWW HUB SPEAKERS CORNER BY

Presentations, tastings, studies and round tables related to innovation, digitalisation, sustainability, internationalisation, enogastrotourism and moderate consumption. Also with the technical focus of each edition.