Amparo Santamaría Nieto

The online channel generates more income, more reach and more commitment. Tradition and the online channel are not at odds, but rather add possibilities.

The sustained decrease in wine consumption in recent years will force new marketing strategies focused on putting the consumer at the center, innovating and digitalizing to stand out in an increasingly saturated and demanding market.

ICEX's eMarketServices program helps companies develop their online Internationalization strategy with different tools and services.

The agreement that ICEX has signed with the Alibaba.com platform allows companies to access this platform with very advantageous conditions both in terms of price, personalized support and extra visibility with the Spain Pavilion created to promote Spanish products.