Speakers’ Corner by Nissan – BWW HUB

Greenhouse gas emissions,known as the carbon footprint, are a major cause of climate change and the wine industry is working to reduce them. One of the main difficulties is calculating exactly what this carbon footprint is. We will analyze the tools available in the sector and also what measures can help reduce it.

Trends and Innovation. Where will innovation take us in 5 years? Trends associated with innovation. Break the canons. The limits of the current. What's next for wine labels?

Many consumers look for wines with lower alcohol content. At the same time, some administrations are calling for stricter regulations to control alcohol in wine. At the same time, wineries are investigating ways to offer a product with a much lower alcohol content or even without alcohol, but maintaining quality and characteristics. We will learn about practical cases and reflect on new trends.

The online channel generates more income, more reach and more commitment. Tradition and the online channel are not at odds, but rather add possibilities.

The sustained decrease in wine consumption in recent years will force new marketing strategies focused on putting the consumer at the center, innovating and digitalizing to stand out in an increasingly saturated and demanding market.

ICEX's eMarketServices program helps companies develop their online Internationalization strategy with different tools and services.

The agreement that ICEX has signed with the Alibaba.com platform allows companies to access this platform with very advantageous conditions both in terms of price, personalized support and extra visibility with the Spain Pavilion created to promote Spanish products.

Technical presentation in which representatives of the main companies producing special containers for wine, will meet for the first time. A transversal vision where the different manufacturing processes will be revealed, from the ancient jars to the most innovative vessels on the market and their interaction with the wine.

All representatives of the wine sector and the value chain have a role to play in finding the best ways to communicate the value of moderation and contribute to the reduction of harm caused by abusive consumption, to achieve a culture of sustainable wine in the future. The international association Wine in Moderation has designed a professional training program aimed at the sector itself, the hospitality industry and consumers on healthy lifestyles, of which wine can perfectly form a part, and the risks related to consumption. excessive alcohol.

The United States is the world's leading consumer of wine and for that, it is a very attractive country as an export destination for Spanish wineries. It is also a very large market, with many particularities and with great differences depending on each area. It is also a destination with a high bureaucratic burden for the import of wine. Sector experts will analyze the specificities of this large market and the administrative process to reach it.

The European Commission communicated important news to Regulation (EU) 2021/2117 on wine labeling, which came into force on December 8, 2023. Learn about the information to include on your labels using QR codes and how to use this information to generate transparency and consumer confidence.

A dialogue between renowned Spanish sommeliers and winemakers with a track record of international success, on the importance of highlighting the excellence of Spanish wines as a lever for increasing exports and as one of the keys to the future. The new Wines from Spain awards, launched this year by ICEX, were created with the aim of vindicating the quality and commitment to the territory of the Wines of Spain.

Communication in the Wine Sector: Strategies for a Changing Market'. Aimed at professionals in the viticulture industry, this session will offer an analysis and insights on the importance of communication in the wine industry. With a focus on practical strategies and relevant case studies, the conference will center on how companies can differentiate themselves in a highly competitive market and how to adapt their message to an ever-evolving global landscape. Of particular interest to commercial and marketing teams of wineries and regulatory councils., this session will provide tools and knowledge to tackle communication for the wine industry.

Live collaborative workshop to boost a wine tourism department profitability. In 45 minutes, together with the attendees we will analyze a real case following Google Design Sprint methodologies.
Deliverable: roadmap to improve the profitability of wine tourism and DTC.

Artificial intelligence is deploying its full potential, also in the wine sector and in the entire process from the vineyard to the consumer. From precision viticulture, to wine sales, through winery production processes, AI is becoming an essential resource. We will analyze the implementation of AI in the sector and analyze the main applications.

In this speech, Ferran Centelles will talk  in depth into the origin and evolution of wine. The focus will be on the different production techniques, fermentation and aging vessels, as well as wine serving and tasting tools through the centuries. From the first "drunk monkeys" to the oenological revolution of the late 20th century.

The climate emergency conditions the day-to-day life and future strategies of the wine sector. The options for adaptability to climate change are diverse depending on the priorities, dimensions, location and resources of the wineries. What are the main measures that the sector is working on to face present and future climate challenges? We will learn about practical cases of adaptation to the new climate reality.