Sara Fernández Vilar

CEO | The Wine Truck
Sara Fernández Vilar


The Wine Truck. The wine bar on wheels that has brought wine to the street.

They propose to discover wines at different events and in the most unique environments  bringing them closer to all audiences.



Round table | Press Auditorium - BWW HUB

The democratization of wine

Sara Fernández Vilar
Sara Fernández Vilar The Wine Truck CEO
Xavier Zapater
Xavier Zapater SURO Co- Founder
Marta Clot
Marta Clot Viicompanyia Marta Clot Co-founder
Cristina Vaqué
Cristina Vaqué CAN-VI Co-founder marketing and sales manager
Sergi Cortés
Sergi Cortés Postgraduate Wine Business & Marketing CEO

05-02-2024 16:00 05-02-2024 16:45 Europe/Madrid The democratization of wine

New audiences and moments of consumption.

Wine in the restaurant, at home or in the winery.

Until now it was the usual thing but new proposals arrive to take it to different settings and in addition the effort is joined to reach new audiences.

A wine truck, a canned wine, a natural wine and a young and unapologetic communicator will share thoughts on how to make wine available to everyone.

They will be accompanied by Sergi Cortés, specialist in wine business and marketing.

Auditorio de Prensa
Mon 5 16:00h - 16:45h Auditorio de Prensa Free