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    Xavier Zapater

    Co- Founder | SURO
    Xavier Zapater

    Biography

    A young company of young people who want to reach new consumers with their natural wines.

    Groundbreaking product packaging and gamification, are the example of new trends.

    Sessions

    16:00h
    Round table | Press Auditorium - BWW HUB

    The democratization of wine

    Sara Fernández Vilar
    Sara Fernández Vilar The Wine Truck CEO
    Xavier Zapater
    Xavier Zapater SURO Co- Founder
    Marta Clot
    Marta Clot Viicompanyia Marta Clot Co-founder
    Cristina Vaqué
    Cristina Vaqué CAN-VI Co-founder marketing and sales manager
    Sergi Cortés
    Sergi Cortés Postgraduate Wine Business & Marketing CEO

    05-02-2024 16:00 05-02-2024 16:45 Europe/Madrid The democratization of wine

    New audiences and moments of consumption.

    Wine in the restaurant, at home or in the winery.

    Until now it was the usual thing but new proposals arrive to take it to different settings and in addition the effort is joined to reach new audiences.

    A wine truck, a canned wine, a natural wine and a young and unapologetic communicator will share thoughts on how to make wine available to everyone.

    They will be accompanied by Sergi Cortés, specialist in wine business and marketing.

     Auditorio de Prensa
    Mon 5 16:00h - 16:45h Auditorio de Prensa Free
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