CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets

This session explores the potential of Catalan wine in two key export markets: the United Kingdom and the United States. The presentation will provide a strategic overview of the current export landscape, key challenges and opportunities, and positioning strategies. The session will be complemented by a roundtable discussion with Catalan wineries active in these markets and a guided tasting of representative wines, offering practical and actionable insights for wineries seeking international growth.