Track: Macrotrends
Mon 02
12:00h
Tasting - Presentation |
.
Human factor, the legacy to preserve
Macrotrends
Corpinnat: the human dimension of wine
Roc Gramona
Familia Gramona
Tech. Director / R&D
Speaker
Almudena Alberca - MW
Consultora y Educadora
Winemaker
Speaker
17:00h
Talk |
.
Macrotrends
Do consumers and professionals like the same wines? What the results of the Barcelona Wine Test Urban & Professional reveal
Sergi Cortes
Barcelona Wine Test
Business and Communication
Speaker
Roger Grifoll
Barcelona Wine Test
CEO
Speaker
Juan Muñoz
Barcelona Wine Test
Technical Director
Speaker
12:00h
Awards show |
.
Macrotrends
Awards ceremony of La Vanguardia Wine Guide
Lluís Tolosa
La Vanguardia
Director of "La Guía de Vinos"
Speaker
11:30h
Talk |
.
Macrotrends
Announcement Sommeliers’ Sommelier Spain 2026
Inés Salpico
Decanter Magazine
Regional Editor - Spain
Speaker
Charlotte Hey
Top 100 Sommeliers Spain
Co-founder
Speaker
Agustin Trapero
Top 100 Sommeliers
Country Ambassador
Speaker
18:00h
Awards show |
.
Macrotrends
Mijares Women in Wine Awards
Anne Cannan
Clos Figueras
Winemaker
Speaker
Meritxell Falgueras
Communicator
Speaker
17:30h
Tasting |
.
Macrotrends
The versatility of Cava through new Spanish cuisine
Camila Ferraro
Restaurante Sobretablas
Chef
Speaker
Robert Tetas
Restaurante Sobretablas
Sommelier
Speaker
17:00h
Tasting |
.
Macrotrends
BLOCK III: TASTING
Frédéric Galtier
Concours Mondial de Bruxelles
Spanish Ambassador
Speaker
Sylvain Thibaud
Winespace
Managing Director
Speaker
16:15h
Round Table |
.
Macrotrends
BLOCK II: PANEL DISCUSSION “FROM SECTOR VISION TO MARKET OPPORTUNITY”
Pablo Franco
Consejo Regulador de la DO Ca. Rioja
General Director
Speaker
Diego Pinilla
Federación Española del Vino / Grupo Raventós Codorníu
Technical Committee Chairman / Director of Wineries and Operations
Speaker
Andrea Mellado
The Blue Dolphin Store
Co-Founder and eCommerce Manager
Speaker
Baudouin Havaux
Concours Mondial de Bruxelles
President
Speaker
15:00h
Talk |
.
Macrotrends
BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY
Juan Park
IWSR
Director for Iberia and South America
Speaker
Trinidad Márquez
Federación Española del Vino (FEV)
Deputy Director General and Technical Director
Speaker
Beatriz Moro
Bodega WIN Sin Alcohol
President
Speaker
Miguel Villena
Tomsa Destil
Industrial Engineer and MBA
Speaker
Silvia Cedeño
BevZero Services
General Director
Speaker
15:00h
Tasting - Presentation |
.
Macrotrends
Present and Future of NO/LOW Wines: The Spanish Case
Schedule
15:00h - 16:15h
BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY
Juan Park
IWSR
Director for Iberia and South America
Speaker
Trinidad Márquez
Federación Española del Vino (FEV)
Deputy Director General and Technical Director
Speaker
Beatriz Moro
Bodega WIN Sin Alcohol
President
Speaker
Miguel Villena
Tomsa Destil
Industrial Engineer and MBA
Speaker
Silvia Cedeño
BevZero Services
General Director
Speaker
16:15h - 17:00h
BLOCK II: PANEL DISCUSSION “FROM SECTOR VISION TO MARKET OPPORTUNITY”
Pablo Franco
Consejo Regulador de la DO Ca. Rioja
General Director
Speaker
Diego Pinilla
Federación Española del Vino / Grupo Raventós Codorníu
Technical Committee Chairman / Director of Wineries and Operations
Speaker
Andrea Mellado
The Blue Dolphin Store
Co-Founder and eCommerce Manager
Speaker
Baudouin Havaux
Concours Mondial de Bruxelles
President
Speaker
17:00h - 18:00h
BLOCK III: TASTING
Frédéric Galtier
Concours Mondial de Bruxelles
Spanish Ambassador
Speaker
Sylvain Thibaud
Winespace
Managing Director
Speaker
13:00h
Round Table |
.
Macrotrends
Wines from Spain Awards, a competition to position Spanish Wines internationally
María Naranjo
ICEX
Director of the Agri-food Industry
Speaker
Carlos Carrión
Paco & Lola
President
Speaker
Almudena Alberca - MW
Consultora y Educadora
Winemaker
Speaker
Christoph Nicklas
Wines from Spain Awards Meininger
Head of tasting
Speaker
Santiago Enciso
Piedras de San Pedro
Export Manager
Speaker
15:00h
Round Table |
.
Macrotrends
Export: Alternatives to the US market
María Naranjo
ICEX
Director of the Agri-food Industry
Speaker
Elena Cifuentes
Federación Española del Vino
Head of the International Department
Speaker
Carlos Carrión
Paco & Lola
President
Speaker
Jorge Rivero
Marqués del Atrio
Commercial Director
Speaker
Lucas Payà
Freelance
Consultant
Speaker
Margarida Ripoll
Revista Arrels
Journalist
Moderator
11:00h
Round Table |
.
Macrotrends
Artificial Intelligence at the Service of Wine
Alberto García
Federació Española del Vino
Digitalization
Speaker
Javier Marco
Bodegas y Viñedos Pradorey
Chief Digital Officer (CDO)
Speaker
Andrés Saénz
Orisha Agrifood
Marketing
Speaker
Carlos Tarragona
Spectralgeo
CEO
Speaker
Margarida Ripoll
Revista Arrels
Journalist
Moderator
Tue 03
15:00h
Tasting - Presentation |
.
Macrotrends
CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets
Álvaro Ribalta - MW
Massal Selection
Master of Wine
Speaker
Enric Soler
Enric Soler
Winemaker Founder
Speaker
Dominik Huber
Terroir al Límit
Winemaker Founder
Speaker
10:30h
Tasting - Presentation |
.
Macrotrends
Catalan Wines Talks
David Jobé
Revista Enoturista
Journalist and editor
Moderator
Judith Cortina
Revista Enoturista
Journalist and editor
Moderator
Schedule
10:30h - 11:30h
CATALAN WINE TALKS / Support measures for wine touris
Joan Gòdia
Departament d'Agricultura, Ramaderia, Pesca i Alimentació. Generalitat de Catalunya
Director General of Agri-Food Businesses, Quality and Gastronomy
Speaker
Cristina Lagé
Departament d'Empresa i Treball. Generalitat de Catalunya.
Director General of Tourism
Speaker
Joan Gené
INCAVI
Director
Speaker
Jose Antonio Donaire
Ajuntament de Barcelona
Commissioned by the Sustainable Tourism Management area
Speaker
11:45h - 12:45h
CATALAN WINE TALKS / Successful wine tourism cases in Catalunya
Glòria Collell
Freixenet-Segura Viudas (DO Cava)
Winemaker, International Wine Manager, and Head of Hospitality and Wine Tourism
Speaker
Pepi Milà
Celler Can Roda de Santa Maria de Martorelles (DO Alella)
Director
Speaker
Josep Serra
Celler La Vinyeta de Mollet de Perelada (DO Empordà)
Director
Speaker
Maria Martí
Celler Cooperatiu Falset-Marçà (DO Montsant)
Wine Tourism Manager
Speaker
12:45h - 13:30h
CATALAN WINE TALKS / The Qualified Estate Wine Notebook
Mireia Torres
Familia Torres
Innovation-Knowledge Dir.
Speaker
Núria Altés
Herència Altés
Co-owner
Speaker
Albert Costa
Celler Vall Llach (DOQ Priorat)
Winemaker
Speaker
16:30h
17:00h
Talk |
.
Macrotrends
Innovation and Impact: B Corp Stories
Lucas Hunter
B Lab Spain
Executive Director
Speaker
Sergio Fuster
Grupo Raventós Codorníu
CEO
Speaker
Pedro Martínez
Bodegas Baigorri
Owner
Speaker
Marta Vidal
Vallformosa
CEO
Speaker
Enrique Valero
Abadía Retuerta
CEO
Speaker
12:00h
Talk |
.
Macrotrends
Digital labeling in wines: key to regulatory compliance and transparency with the consumer
Berta Ambròs
AECOC
Project Manager
Speaker
12:00h
Talk |
.
Macrotrends
Institutional closing
Ana Rodríguez
Ministerio de Agricultura, Pesca y Alimentación
Secretary General for Agricultural Resources and Food Safety
Speaker
11:40h
Talk |
.
Macrotrends
First preview of the barometer on the sustainability of the Spanish wine sector
Ignacio Atance
Cajamar
Director of the Research and Publications Department
Speaker
Pablo Resco
Plataforma Tierra
Head of Agri-Food Strategy
Speaker
11:15h
Round Table |
.
Macrotrends
A conversation on the importance of measuring and communicating sustainability
Trinidad Márquez
Federación Española del Vino (FEV)
Deputy Director General and Technical Director
Moderator
José Luis Benítez
Federación Española del Vino (FEV)
Chief Executive Officer
Speaker
Helena Fernández
Isemaren
Partner and Director of Sustainability and Environment
Speaker
Susana García
Organización Interprofesional del Vino de España (OIVE)
Chief Executive Officer
Speaker
11:00h
Talk |
.
Macrotrends
Welcome
Pedro Ferrer
Federación Española del Vino (FEV)
President
Speaker
Eduardo Baamonde
Cajamar
President
Speaker
11:00h
Talk |
.
Macrotrends
Presentation of the barometer on the sustainability of the Spanish wine sector
Schedule
11:00h - 11:15h
Welcome
Pedro Ferrer
Federación Española del Vino (FEV)
President
Speaker
Eduardo Baamonde
Cajamar
President
Speaker
11:15h - 11:40h
A conversation on the importance of measuring and communicating sustainability
Trinidad Márquez
Federación Española del Vino (FEV)
Deputy Director General and Technical Director
Moderator
José Luis Benítez
Federación Española del Vino (FEV)
Chief Executive Officer
Speaker
Helena Fernández
Isemaren
Partner and Director of Sustainability and Environment
Speaker
Susana García
Organización Interprofesional del Vino de España (OIVE)
Chief Executive Officer
Speaker
11:40h - 12:00h
First preview of the barometer on the sustainability of the Spanish wine sector
Ignacio Atance
Cajamar
Director of the Research and Publications Department
Speaker
Pablo Resco
Plataforma Tierra
Head of Agri-Food Strategy
Speaker
12:00h - 12:45h
Institutional closing
Ana Rodríguez
Ministerio de Agricultura, Pesca y Alimentación
Secretary General for Agricultural Resources and Food Safety
Speaker
13:00h
Round Table |
.
Macrotrends
The importance of training international opinion leaders through ICEX Inbound Missions
María Naranjo
ICEX
Director of the Agri-food Industry
Speaker
Pedro Ballesteros
Master of Wine
Moderator
Beth Willard
Decanter World Wine Awards
Co-Chair
Speaker
Roser Mestre
Aragón Exterior (AREX). Gobierno de Aragón
Head of the Agri-Food and Wine Sector
Speaker
Luis Quintín
Instituto de Promoción Exterior de Castilla-La Mancha (IPEX)
Wine Promotion Manager
Speaker
Ramón Huidobro
Consejo Regulador de la Denominación de Origen Rías Baixas
General Secretary
Speaker
11:00h
Round Table |
.
Macrotrends
From customer to fan: How to create memorable experiences in wine and food
Ferran Centelles
elBullifoundation
Sommelier
Speaker
Andrew Ashurst
Wine Aspects
CEO
Speaker
Maria Baró
Grup Perelada
Wine tourism director
Speaker
Margarida Ripoll
Revista Arrels
Journalist
Speaker
Wed 04
12:00h
Tasting - Presentation |
.
Macrotrends
No/Low, high level: alcohol-free wines that are no longer a Plan B
Silvia Cedeño
BevZero Services
General Director
Moderator
David Seijas
Gallina de Punk
Sommelier & Co-Founder
Speaker
Lucas Bricout
Bodegas Málaga Virgen
Sales Export Manager
Speaker
Fernando González
Pswine- Bodegas Peñascal
Commercial Director
Speaker
13:30h
12:00h
Talk |
.
Macrotrends
Presentation of the study “Wine Observatory in Spain: consumption habits, perception, trends and the future of the sector”
Tello Villarubia
IO Investigación
Customer Growth Director
Speaker
Jesús Barbero
IO Investigación
Manager Market Research
Speaker
13:30h
12:00h
Tasting - Presentation |
.
Macrotrends
The evolution of Catalan wines: A tour of the latest trends through a tasting
Tim Atkin - MW
Master of Wine
Speaker
Fintan Kerr
Wine judge, educator and writer.
Speaker
13:30h
Tasting - Presentation |
.
Macrotrends
Coravin Experience: Wine by the glass revolution
Mireia Torres
Familia Torres
Innovation-Knowledge Dir.
Speaker
Karen Fernandez
Coravin
Sales Manager Spain
Speaker
Marcello Magaldi
Coravin
International Sales Manager
Speaker
Bruno Xavier
Euroselecció
Sales Manager
Speaker
Anne Cannan
Clos Figueras
Winemaker
Speaker
Laura Tragant
Codorníu
Winemaker
Speaker
Meritxell Falgueras
Communicator
Moderator
11:00h
Round Table |
.
Macrotrends
How has wine prescription evolved?
Margarida Ripoll
Revista Arrels
Journalist
Moderator
Carlos González
Guía Peñín
Director
Speaker
Santi Rivas
Colectivo Decantado
Wine critic
Speaker
Amaia Soto
The Way We Wine Now
Consultant
Speaker