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Track: Macrotrends

Mon 05
11:00h
Round table | Speakers' Corner - BWW HUB

Carbon footprint. Control and reduce

Trinidad Márquez
Trinidad Márquez Federación Española del Vino Environtment director
Marta Sainz
Marta Sainz POTS CEO
Miguel Ángel López
Miguel Ángel López Satec Innovation and development director

05-02-2024 11:00 05-02-2024 11:45 Europe/Madrid Carbon footprint. Control and reduce

Greenhouse gas emissions,known as the carbon footprint, are a major cause of climate change and the wine industry is working to reduce them. One of the main difficulties is calculating exactly what this carbon footprint is. We will analyze the tools available in the sector and also what measures can help reduce it.

Speakers' Corner
11:00h - 11:45h Speakers' Corner Free
13:00h
Round table | Speakers' Corner - BWW HUB

Alcohol in wine. New trends, markets and opportunities.

Amparo Querol
Amparo Querol IATA DTWine project coordinator
Daniel Mettyear
Daniel Mettyear IWSR Head of Research
Beatriz Moro
Beatriz Moro Bodega Win Sin Alcohol Manager
Montse Rosell
Montse Rosell Familia Torres Oenologist

05-02-2024 13:00 05-02-2024 13:45 Europe/Madrid Alcohol in wine. New trends, markets and opportunities.

Many consumers look for wines with lower alcohol content. At the same time, some administrations are calling for stricter regulations to control alcohol in wine. At the same time, wineries are investigating ways to offer a product with a much lower alcohol content or even without alcohol, but maintaining quality and characteristics. We will learn about practical cases and reflect on new trends.

Speakers' Corner
13:00h - 13:45h Speakers' Corner Free
Tue 06
11:00h
Round table | Speakers' Corner - BWW HUB

Export to the United States, the market of markets.

María Naranjo
María Naranjo ICEX Director of Food, Wine and Gastronomy

06-02-2024 11:00 06-02-2024 11:45 Europe/Madrid Export to the United States, the market of markets.

The United States is the world's leading consumer of wine and for that, it is a very attractive country as an export destination for Spanish wineries. It is also a very large market, with many particularities and with great differences depending on each area. It is also a destination with a high bureaucratic burden for the import of wine. Sector experts will analyze the specificities of this large market and the administrative process to reach it.

Speakers' Corner
11:00h - 11:45h Speakers' Corner Free
16:00h
Talk | Speakers' Corner - BWW HUB

Profitable wine tourism clinic · Real live case

Adela Pereira
Adela Pereira Adela Pereira CEO

06-02-2024 16:00 06-02-2024 16:45 Europe/Madrid Profitable wine tourism clinic · Real live case

Live collaborative workshop to boost a wine tourism department profitability. In 45 minutes, together with the attendees we will analyze a real case following Google Design Sprint methodologies.
Deliverable: roadmap to improve the profitability of wine tourism and DTC.

Speakers' Corner
16:00h - 16:45h Speakers' Corner Free
Wed 07
11:00h
Round table | Speakers' Corner - BWW HUB

Artificial intelligence applied to the wine sector

Jordi Puig
Jordi Puig Tridenia CEO
Gonzalo Fortuny
Gonzalo Fortuny EY Partner Technology Consulting
Pedro de la Peña
Pedro de la Peña AYESA Technical project manager

07-02-2024 11:00 07-02-2024 11:45 Europe/Madrid Artificial intelligence applied to the wine sector

Artificial intelligence is deploying its full potential, also in the wine sector and in the entire process from the vineyard to the consumer. From precision viticulture, to wine sales, through winery production processes, AI is becoming an essential resource. We will analyze the implementation of AI in the sector and analyze the main applications.

Speakers' Corner
11:00h - 11:45h Speakers' Corner Free
13:00h
Round table | Speakers' Corner - BWW HUB

Adaptability to climate change

Juan Glaría Yetano
Juan Glaría Yetano Masaveu Bodegas Technical director
Javier Arizcuren
Javier Arizcuren Bodega Arizcuren Director
Paula Fandiño
Paula Fandiño Mar de Frades Technical director and manager

07-02-2024 13:00 07-02-2024 13:45 Europe/Madrid Adaptability to climate change

The climate emergency conditions the day-to-day life and future strategies of the wine sector. The options for adaptability to climate change are diverse depending on the priorities, dimensions, location and resources of the wineries. What are the main measures that the sector is working on to face present and future climate challenges? We will learn about practical cases of adaptation to the new climate reality.

Speakers' Corner
13:00h - 13:45h Speakers' Corner Free
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