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  • Track: Macrotrends

    Mon 02
    12:00h
    Tasting - Presentation | . Human factor, the legacy to preserve Macrotrends

    Corpinnat: the human dimension of wine

    Roc Gramona
    Roc Gramona Familia Gramona Tech. Director / R&D Speaker
    Almudena  Alberca - MW
    Almudena Alberca - MW Consultora y Educadora Winemaker Speaker

    2026-02-02 12:00 2026-02-02 13:00 Europe/Madrid Corpinnat: the human dimension of wine

    The session will explore the human factor behind the collective brand through nine Corpinnat wines that tell personal stories and experiences.

    Corpinnat wines to be tasted:

    • Nadal RNG Brut 2018 (Nadal)

    • Recaredo Reserva Particular 2017 (Recaredo)

    • Kripta 2016 (Celler Kripta)

    • Sabaté i Coca Reserva Familiar 2015 (Sabaté i Coca)

    • AT Roca Finca Els Gorgs 2015 (AT Roca)

    • Torelló Collection Brut Nature 2014 (Torelló)

    • Argila 2013 (Mas Betran)

    • Enoteca Gramona 2013 (Gramona)


    Sala Príncipe
    Mon 2
    12:00h - 13:00h Sala Príncipe Tickets on sale
    17:00h
    Talk | . Macrotrends

    Do consumers and professionals like the same wines? What the results of the Barcelona Wine Test Urban & Professional reveal

    Sergi Cortes
    Sergi Cortes Barcelona Wine Test Business and Communication Speaker
    Roger Grifoll
    Roger Grifoll Barcelona Wine Test CEO Speaker
    Juan Muñoz
    Juan Muñoz Barcelona Wine Test Technical Director Speaker

    2026-02-02 17:00 2026-02-02 17:45 Europe/Madrid Do consumers and professionals like the same wines? What the results of the Barcelona Wine Test Urban & Professional reveal We will present data from 500 consumer surveys and compare the results of the two competitions held: Barcelona Wine Test Urban, where consumers act as the jury, and Barcelona Wine Test Professional, where the jury is made up of wine professionals. Auditorium
    Mon 2
    17:00h - 17:45h Auditorium Free
    12:00h
    Awards show | . Macrotrends

    Awards ceremony of La Vanguardia Wine Guide

    Lluís Tolosa
    Lluís Tolosa La Vanguardia Director of "La Guía de Vinos" Speaker

    2026-02-02 12:00 2026-02-02 12:45 Europe/Madrid Awards ceremony of La Vanguardia Wine Guide Awards ceremony of La Vanguardia Wine Guide, in which the publication’s director, Lluís Tolosa, hosts a gathering featuring prominent figures from the world of wine. Auditorium
    Mon 2
    12:00h - 12:45h Auditorium Free
    11:30h
    Talk | . Macrotrends

    Announcement Sommeliers’ Sommelier Spain 2026

    Inés Salpico
    Inés Salpico Decanter Magazine Regional Editor - Spain Speaker
    Charlotte Hey
    Charlotte Hey Top 100 Sommeliers Spain Co-founder Speaker
    Agustin Trapero
    Agustin Trapero Top 100 Sommeliers Country Ambassador Speaker

    2026-02-02 11:30 2026-02-02 12:30 Europe/Madrid Announcement Sommeliers’ Sommelier Spain 2026 The first ever announcement of Spain's Sommeliers' Sommelier of the Year 2026 will take place at Barcelona Wine Week hosted by Top 100 Sommeliers Spain. Workshop
    Mon 2
    11:30h - 12:30h Workshop Free
    18:00h
    Awards show | . Macrotrends

    Mijares Women in Wine Awards

    Anne Cannan
    Anne Cannan Clos Figueras Winemaker Speaker
    Meritxell Falgueras
    Meritxell Falgueras Communicator Speaker

    2026-02-02 18:00 2026-02-02 18:45 Europe/Madrid Mijares Women in Wine Awards Second edition of the Mijares Women in Wine Awards with 12 categories: Best Winemaker, Communication, R&D, Woman of the Year, Winemaker, Commercial. Auditorium
    Mon 2
    18:00h - 18:45h Auditorium Free
    17:30h
    Tasting | . Macrotrends

    The versatility of Cava through new Spanish cuisine

    Camila Ferraro
    Camila Ferraro Restaurante Sobretablas Chef Speaker
    Robert Tetas
    Robert Tetas Restaurante Sobretablas Sommelier Speaker

    2026-02-02 17:30 2026-02-02 19:00 Europe/Madrid The versatility of Cava through new Spanish cuisine
    The Sobretablas restaurant in Sevilla is one of the benchmarks of Spain's new gastronomic scene, with dishes based on tradition and avant-garde touches in their techniques, while maintaining the essence and quality of the product. 

    Sommelier Robert Tetas and chef Camila Ferraro, both disciples of El Celler de Can Roca and now at the helm of the Seville restaurant, offer us an exclusive tasting of their gastronomic proposal that will highlight the extraordinary personality and versatility of Cavas de Guarda Superior.

    Contact email: [email protected]
    Sala Príncipe
    Mon 2
    17:30h - 19:00h Sala Príncipe By invitation only
    17:00h
    Tasting | . Macrotrends

    BLOCK III: TASTING

    Frédéric  Galtier
    Frédéric Galtier Concours Mondial de Bruxelles Spanish Ambassador Speaker
    Sylvain  Thibaud
    Sylvain Thibaud Winespace Managing Director Speaker

    2026-02-02 17:00 2026-02-02 18:00 Europe/Madrid BLOCK III: TASTING
    • Led by: Frédéric Galtier, journalist and ambassador of the Concours Mondial de Bruxelles in Spain, together with Sylvain Thibaud, founder of Winespace

    • 6 wines to be tasted:

      • 2 foreign wines (red and white) awarded at the CMB

      • 4 Spanish wines present at BWW

    Workshop
    Mon 2
    17:00h - 18:00h Workshop Under prior registration
    16:15h
    Round Table | . Macrotrends

    BLOCK II: PANEL DISCUSSION “FROM SECTOR VISION TO MARKET OPPORTUNITY”

    Pablo Franco
    Pablo Franco Consejo Regulador de la DO Ca. Rioja General Director Speaker
    Diego Pinilla
    Diego Pinilla Federación Española del Vino / Grupo Raventós Codorníu Technical Committee Chairman / Director of Wineries and Operations Speaker
    Andrea Mellado
    Andrea Mellado The Blue Dolphin Store Co-Founder and eCommerce Manager Speaker
    Baudouin  Havaux
    Baudouin Havaux Concours Mondial de Bruxelles President Speaker

    2026-02-02 16:15 2026-02-02 17:00 Europe/Madrid BLOCK II: PANEL DISCUSSION “FROM SECTOR VISION TO MARKET OPPORTUNITY”
    • Pablo Franco, General Director of DO Ca. Rioja

    • Diego Pinilla, Chief Winemaking & Operations at Raventós Codorníu and President of the FEV Technical Committee

    • Andrea Mellado, eCommerce Manager at The Blue Dolphin

    • Baudouin Havaux, President of the Concours Mondial de Bruxelles

    • Moderation: FEV

    Workshop
    Mon 2
    16:15h - 17:00h Workshop Under prior registration
    15:00h
    Talk | . Macrotrends

    BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

    Juan  Park
    Juan Park IWSR Director for Iberia and South America Speaker
    Trinidad Márquez
    Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Speaker
    Beatriz Moro
    Beatriz Moro Bodega WIN Sin Alcohol President Speaker
    Miguel Villena
    Miguel Villena Tomsa Destil Industrial Engineer and MBA Speaker
    Silvia Cedeño
    Silvia Cedeño BevZero Services General Director Speaker

    2026-02-02 15:00 2026-02-02 16:15 Europe/Madrid BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY
    • Juan Park (IWSR): Market trends and opportunities for NO/LOW categories (15’)

    • Trinidad Márquez: Current regulatory context (definitions, winemaking practices, labelling and taxation) (15’)

    • Beatriz Moro, President of Bodega WIN Non-Alcoholic: An example of innovation: UBAVIDA Project (15’)

    • BEVZERO: State of technology and illustrative tasting on alcohol adjustment (30’)

      • Miguel Villena Reyes, CEO of Tomsa Destil

      • Silvia Cedeño, General Director of Bevzero Services Group

    Workshop
    Mon 2
    15:00h - 16:15h Workshop Under prior registration
    15:00h
    Tasting - Presentation | . Macrotrends

    Present and Future of NO/LOW Wines: The Spanish Case

    Schedule
    15:00h - 16:15h
    BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY
    Juan  Park
    Juan Park IWSR Director for Iberia and South America Speaker
    Trinidad Márquez
    Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Speaker
    Beatriz Moro
    Beatriz Moro Bodega WIN Sin Alcohol President Speaker
    Miguel Villena
    Miguel Villena Tomsa Destil Industrial Engineer and MBA Speaker
    Silvia Cedeño
    Silvia Cedeño BevZero Services General Director Speaker
    16:15h - 17:00h
    BLOCK II: PANEL DISCUSSION “FROM SECTOR VISION TO MARKET OPPORTUNITY”
    Pablo Franco
    Pablo Franco Consejo Regulador de la DO Ca. Rioja General Director Speaker
    Diego Pinilla
    Diego Pinilla Federación Española del Vino / Grupo Raventós Codorníu Technical Committee Chairman / Director of Wineries and Operations Speaker
    Andrea Mellado
    Andrea Mellado The Blue Dolphin Store Co-Founder and eCommerce Manager Speaker
    Baudouin  Havaux
    Baudouin Havaux Concours Mondial de Bruxelles President Speaker
    17:00h - 18:00h
    BLOCK III: TASTING
    Frédéric  Galtier
    Frédéric Galtier Concours Mondial de Bruxelles Spanish Ambassador Speaker
    Sylvain  Thibaud
    Sylvain Thibaud Winespace Managing Director Speaker

    2026-02-02 15:00 2026-02-02 18:00 Europe/Madrid Present and Future of NO/LOW Wines: The Spanish Case Conference on the current state and prospects of the NO/LOW wine category (non-alcoholic and partially de-alcoholized wines) in Spain, featuring short presentations on various relevant aspects of the category, a roundtable discussion analyzing different perspectives, and a NO/LOW wine tasting combining samples from exhibitors present at BWW and award-winning wines from the Concours Mondial de Bruxelles.

    Register at: Google Forms 
    Workshop
    Mon 2
    15:00h - 18:00h Workshop Under prior registration
    13:00h
    Round Table | . Macrotrends

    Wines from Spain Awards, a competition to position Spanish Wines internationally

    María Naranjo
    María Naranjo ICEX Director of the Agri-food Industry Speaker
    Carlos Carrión
    Carlos Carrión Paco & Lola President Speaker
    Almudena  Alberca - MW
    Almudena Alberca - MW Consultora y Educadora Winemaker Speaker
    Christoph Nicklas
    Christoph Nicklas Wines from Spain Awards Meininger Head of tasting Speaker
    Santiago Enciso
    Santiago Enciso Piedras de San Pedro Export Manager Speaker

    2026-02-02 13:00 2026-02-02 13:45 Europe/Madrid Wines from Spain Awards, a competition to position Spanish Wines internationally Round table to present the 2nd edition of the Wines from Spain Awards, to be held in 2026, highlighting the opportunities they offer wineries to promote their wines in strategic markets such as the USA, UK, Switzerland, and Germany. Auditorium
    Mon 2
    13:00h - 13:45h Auditorium Free
    15:00h
    Round Table | . Macrotrends

    Export: Alternatives to the US market

    María Naranjo
    María Naranjo ICEX Director of the Agri-food Industry Speaker
    Elena Cifuentes
    Elena Cifuentes Federación Española del Vino Head of the International Department Speaker
    Carlos Carrión
    Carlos Carrión Paco & Lola President Speaker
    Jorge Rivero
    Jorge Rivero Marqués del Atrio Commercial Director Speaker
    Lucas Payà
    Lucas Payà Freelance Consultant Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator

    2026-02-02 15:00 2026-02-02 15:45 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports?  Auditorium
    Mon 2
    15:00h - 15:45h Auditorium Free
    11:00h
    Round Table | . Macrotrends

    Artificial Intelligence at the Service of Wine

    Alberto García
    Alberto García Federació Española del Vino Digitalization Speaker
    Javier Marco
    Javier Marco Bodegas y Viñedos Pradorey Chief Digital Officer (CDO) Speaker
    Andrés Saénz
    Andrés Saénz Orisha Agrifood Marketing Speaker
    Carlos Tarragona
    Carlos Tarragona Spectralgeo CEO Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator

    2026-02-02 11:00 2026-02-02 11:45 Europe/Madrid Artificial Intelligence at the Service of Wine Digital tools enable the wine sector to work more efficiently and competitively in an environment full of challenges. Artificial intelligence, which drives the digitalization of processes from the vineyard to commercialization, has become a new ally in achieving a true transformation of the sector. The climate emergency, new commercial challenges, and the complexity of modern logistics processes all demand innovative solutions. How can digitalization in the sector be promoted? What results are being seen in companies already working with artificial intelligence? What are the main barriers to accessing digitalization? Is digitalization for everyone? Auditorium
    Mon 2
    11:00h - 11:45h Auditorium Free
    Tue 03
    15:00h
    Tasting - Presentation | . Macrotrends

    CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets

    Álvaro Ribalta - MW
    Álvaro Ribalta - MW Massal Selection Master of Wine Speaker
    Enric Soler
    Enric Soler Enric Soler Winemaker Founder Speaker
    Dominik Huber
    Dominik Huber Terroir al Límit Winemaker Founder Speaker

    2026-02-03 15:00 2026-02-03 16:00 Europe/Madrid CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets This session explores the potential of Catalan wine in two key export markets: the United Kingdom and the United States. The presentation will provide a strategic overview of the current export landscape, key challenges and opportunities, and positioning strategies. The session will be complemented by a roundtable discussion with Catalan wineries active in these markets and a guided tasting of representative wines, offering practical and actionable insights for wineries seeking international growth. Workshop
    Tue 3
    15:00h - 16:00h Workshop Free
    10:30h
    Tasting - Presentation | . Macrotrends

    Catalan Wines Talks

    David Jobé
    David Jobé Revista Enoturista Journalist and editor Moderator
    Judith Cortina
    Judith Cortina Revista Enoturista Journalist and editor Moderator
    Schedule
    10:30h - 11:30h
    CATALAN WINE TALKS / Support measures for wine touris
    Joan Gòdia
    Joan Gòdia Departament d'Agricultura, Ramaderia, Pesca i Alimentació. Generalitat de Catalunya Director General of Agri-Food Businesses, Quality and Gastronomy Speaker
    Cristina Lagé
    Cristina Lagé Departament d'Empresa i Treball. Generalitat de Catalunya. Director General of Tourism Speaker
    Joan Gené
    Joan Gené INCAVI Director Speaker
    Jose Antonio Donaire
    Jose Antonio Donaire Ajuntament de Barcelona Commissioned by the Sustainable Tourism Management area Speaker
    11:45h - 12:45h
    CATALAN WINE TALKS / Successful wine tourism cases in Catalunya
    Glòria Collell
    Glòria Collell Freixenet-Segura Viudas (DO Cava) Winemaker, International Wine Manager, and Head of Hospitality and Wine Tourism Speaker
    Pepi Milà
    Pepi Milà Celler Can Roda de Santa Maria de Martorelles (DO Alella) Director Speaker
    Josep Serra
    Josep Serra Celler La Vinyeta de Mollet de Perelada (DO Empordà) Director Speaker
    Maria Martí
    Maria Martí Celler Cooperatiu Falset-Marçà (DO Montsant) Wine Tourism Manager Speaker
    12:45h - 13:30h
    CATALAN WINE TALKS / The Qualified Estate Wine Notebook
    Mireia Torres
    Mireia Torres Familia Torres Innovation-Knowledge Dir. Speaker
    Núria Altés
    Núria Altés Herència Altés Co-owner Speaker
    Albert Costa
    Albert Costa Celler Vall Llach (DOQ Priorat) Winemaker Speaker

    2026-02-03 10:30 2026-02-03 16:00 Europe/Madrid Catalan Wines Talks . Workshop
    Tue 3
    10:30h - 16:00h Workshop Free
    16:30h
    Talk | . Macrotrends

    Future of the wine ecommerce

    Oriol Ripoll
    Oriol Ripoll Decantalo & Bodeboca Co-CEO Speaker

    2026-02-03 16:30 2026-02-03 17:15 Europe/Madrid Future of the wine ecommerce Oriol Ripoll will give the vision that the teams from Decántalo and Bodeboca, the largest wine ecommerce companies in Spain, have on the future of online wine sales. Speakers' Corner by AECOC
    Tue 3
    16:30h - 17:15h Speakers' Corner by AECOC Free
    17:00h
    Talk | . Macrotrends

    Innovation and Impact: B Corp Stories

    Lucas Hunter
    Lucas Hunter B Lab Spain Executive Director Speaker
    Sergio Fuster
    Sergio Fuster Grupo Raventós Codorníu CEO Speaker
    Pedro Martínez
    Pedro Martínez Bodegas Baigorri Owner Speaker
    Marta Vidal
    Marta Vidal Vallformosa CEO Speaker
    Enrique Valero
    Enrique Valero Abadía Retuerta CEO Speaker

    2026-02-03 17:00 2026-02-03 17:45 Europe/Madrid Innovation and Impact: B Corp Stories How B Corp wineries implement concrete solutions to address social and environmental challenges.

    Auditorium
    Tue 3
    17:00h - 17:45h Auditorium Under prior registration
    12:00h
    Talk | . Macrotrends

    Digital labeling in wines: key to regulatory compliance and transparency with the consumer

    Berta  Ambròs
    Berta Ambròs AECOC Project Manager Speaker

    2026-02-03 12:00 2026-02-03 12:45 Europe/Madrid Digital labeling in wines: key to regulatory compliance and transparency with the consumer Digital labeling in the wine sector represents a unique opportunity to strengthen consumer trust and ensure regulatory compliance. In this presentation, AECOC discusses the benefits of implementing QR codes and the impact of key regulations such as Regulation (EU) 2021/2117 on the wine sector. Speakers' Corner by AECOC
    Tue 3
    12:00h - 12:45h Speakers' Corner by AECOC Free
    12:00h
    Talk | . Macrotrends

    Institutional closing

    Ana Rodríguez
    Ana Rodríguez Ministerio de Agricultura, Pesca y Alimentación Secretary General for Agricultural Resources and Food Safety Speaker

    2026-02-03 12:00 2026-02-03 12:45 Europe/Madrid Institutional closing
    .
    Auditorium
    Tue 3
    12:00h - 12:45h Auditorium Under prior registration
    11:40h
    Talk | . Macrotrends

    First preview of the barometer on the sustainability of the Spanish wine sector

    Ignacio Atance
    Ignacio Atance Cajamar Director of the Research and Publications Department Speaker
    Pablo Resco
    Pablo Resco Plataforma Tierra Head of Agri-Food Strategy Speaker

    2026-02-03 11:40 2026-02-03 12:00 Europe/Madrid First preview of the barometer on the sustainability of the Spanish wine sector
    .
    Auditorium
    Tue 3
    11:40h - 12:00h Auditorium Under prior registration
    11:15h
    Round Table | . Macrotrends

    A conversation on the importance of measuring and communicating sustainability

    Trinidad Márquez
    Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Moderator
    José Luis Benítez
    José Luis Benítez Federación Española del Vino (FEV) Chief Executive Officer Speaker
    Helena Fernández
    Helena Fernández Isemaren Partner and Director of Sustainability and Environment Speaker
    Susana García
    Susana García Organización Interprofesional del Vino de España (OIVE) Chief Executive Officer Speaker

    2026-02-03 11:15 2026-02-03 11:40 Europe/Madrid A conversation on the importance of measuring and communicating sustainability . Auditorium
    Tue 3
    11:15h - 11:40h Auditorium Under prior registration
    11:00h
    Talk | . Macrotrends

    Welcome

    Pedro Ferrer
    Pedro Ferrer Federación Española del Vino (FEV) President Speaker
    Eduardo Baamonde
    Eduardo Baamonde Cajamar President Speaker

    2026-02-03 11:00 2026-02-03 11:15 Europe/Madrid Welcome
    .

    Auditorium
    Tue 3
    11:00h - 11:15h Auditorium Under prior registration
    11:00h
    Talk | . Macrotrends

    Presentation of the barometer on the sustainability of the Spanish wine sector

    Schedule
    11:00h - 11:15h
    Welcome
    Pedro Ferrer
    Pedro Ferrer Federación Española del Vino (FEV) President Speaker
    Eduardo Baamonde
    Eduardo Baamonde Cajamar President Speaker
    11:15h - 11:40h
    A conversation on the importance of measuring and communicating sustainability
    Trinidad Márquez
    Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Moderator
    José Luis Benítez
    José Luis Benítez Federación Española del Vino (FEV) Chief Executive Officer Speaker
    Helena Fernández
    Helena Fernández Isemaren Partner and Director of Sustainability and Environment Speaker
    Susana García
    Susana García Organización Interprofesional del Vino de España (OIVE) Chief Executive Officer Speaker
    11:40h - 12:00h
    First preview of the barometer on the sustainability of the Spanish wine sector
    Ignacio Atance
    Ignacio Atance Cajamar Director of the Research and Publications Department Speaker
    Pablo Resco
    Pablo Resco Plataforma Tierra Head of Agri-Food Strategy Speaker
    12:00h - 12:45h
    Institutional closing
    Ana Rodríguez
    Ana Rodríguez Ministerio de Agricultura, Pesca y Alimentación Secretary General for Agricultural Resources and Food Safety Speaker

    2026-02-03 11:00 2026-02-03 12:45 Europe/Madrid Presentation of the barometer on the sustainability of the Spanish wine sector

    Event to present the first findings of the Barometer on the Sustainability of the Spanish Wine Sector, prepared by the Spanish Wine Federation and Cajamar, based on data obtained through the Sustainable Wineries for Climate Protection certification.


    Register at: Google Forms
    Auditorium
    Tue 3
    11:00h - 12:45h Auditorium Under prior registration
    13:00h
    Round Table | . Macrotrends

    The importance of training international opinion leaders through ICEX Inbound Missions

    María Naranjo
    María Naranjo ICEX Director of the Agri-food Industry Speaker
    Pedro Ballesteros
    Pedro Ballesteros Master of Wine Moderator
    Beth Willard
    Beth Willard Decanter World Wine Awards Co-Chair Speaker
    Roser Mestre
    Roser Mestre Aragón Exterior (AREX). Gobierno de Aragón Head of the Agri-Food and Wine Sector Speaker
    Luis Quintín
    Luis Quintín Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) Wine Promotion Manager Speaker
    Ramón Huidobro
    Ramón Huidobro Consejo Regulador de la Denominación de Origen Rías Baixas General Secretary Speaker

    2026-02-03 13:00 2026-02-03 13:45 Europe/Madrid The importance of training international opinion leaders through ICEX Inbound Missions
    In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.

    In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.
    Speakers' Corner by AECOC
    Tue 3
    13:00h - 13:45h Speakers' Corner by AECOC By invitation only
    11:00h
    Round Table | . Macrotrends

    From customer to fan: How to create memorable experiences in wine and food

    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Andrew Ashurst
    Andrew Ashurst Wine Aspects CEO Speaker
    Maria Baró
    Maria Baró Grup Perelada Wine tourism director Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Speaker

    2026-02-03 11:00 2026-02-03 11:45 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC
    Tue 3
    11:00h - 11:45h Speakers' Corner by AECOC Free
    Wed 04
    12:00h
    Tasting - Presentation | . Macrotrends

    No/Low, high level: alcohol-free wines that are no longer a Plan B

    Silvia Cedeño
    Silvia Cedeño BevZero Services General Director Moderator
    David Seijas
    David Seijas Gallina de Punk Sommelier & Co-Founder Speaker
    Lucas Bricout
    Lucas Bricout Bodegas Málaga Virgen Sales Export Manager Speaker
    Fernando González
    Fernando González Pswine- Bodegas Peñascal Commercial Director Speaker

    2026-02-04 12:00 2026-02-04 13:00 Europe/Madrid No/Low, high level: alcohol-free wines that are no longer a Plan B Tasting to explore the present and future of the NoLo category, focusing on consumer trends, innovation, and the new rules that are redefining how we understand and enjoy wine.

    Speakers' Corner by AECOC
    Wed 4
    12:00h - 13:00h Speakers' Corner by AECOC Under prior registration
    13:30h
    Awards show | . Macrotrends

    Hotel Wine Fest 2026 Awards

    Nona Rubio
    Nona Rubio Hotel Wine Fest CEO Speaker

    2026-02-04 13:30 2026-02-04 14:15 Europe/Madrid Hotel Wine Fest 2026 Awards
    Hotel Wine Fest 2026 (22 January – 4 February) is a festival that celebrates wine culture in Barcelona’s most iconic five-star hotels, held alongside Barcelona Wine Week.

    The festival features two awards: the Alimentos de España Pairing Award (Premio Maridaje Alimentos de España – MAPA), awarded by a professional jury to the best harmony between a tapa or small dish and a wine or cava, and the Best Hotel Wine Fest 2026 Experience Award, selected by public vote.
    Speakers' Corner by AECOC
    Wed 4
    13:30h - 14:15h Speakers' Corner by AECOC Free
    12:00h
    Talk | . Macrotrends

    Presentation of the study “Wine Observatory in Spain: consumption habits, perception, trends and the future of the sector”

    Tello Villarubia
    Tello Villarubia IO Investigación Customer Growth Director Speaker
    Jesús Barbero
    Jesús Barbero IO Investigación Manager Market Research Speaker

    2026-02-04 12:00 2026-02-04 12:45 Europe/Madrid Presentation of the study “Wine Observatory in Spain: consumption habits, perception, trends and the future of the sector” Alimarket, the leading company in economic and sectoral information, together with market research specialist IO Investigación, has analysed wine consumption habits in Spain, consumer perception and knowledge of the sector, and emerging trends. Based on 1,600 consumer interviews, the report provides a detailed snapshot of the market, identifying new purchasing behaviours, key oenological preferences, the factors influencing consumption decisions, and the evolution of different distribution channels, offering valuable insights into the challenges and opportunities facing the wine industry in the coming years. Auditorium
    Wed 4
    12:00h - 12:45h Auditorium Free
    13:30h
    Tasting | . Macrotrends

    Stricly personal wines

    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic Speaker

    2026-02-04 13:30 2026-02-04 14:30 Europe/Madrid Stricly personal wines A Wineflight over 7 wines from the Artisan Wines collective, whose common is that they reflect the personality of their creator Tasting Area
    Wed 4
    13:30h - 14:30h Tasting Area Free
    12:00h
    Tasting - Presentation | . Macrotrends

    The evolution of Catalan wines: A tour of the latest trends through a tasting

    Tim  Atkin - MW
    Tim Atkin - MW Master of Wine Speaker
    Fintan  Kerr
    Fintan Kerr Wine judge, educator and writer. Speaker

    2026-02-04 12:00 2026-02-04 13:00 Europe/Madrid The evolution of Catalan wines: A tour of the latest trends through a tasting
    Presentation and tasting of Catalan wines evolution throughout the three years of Catalunya Special Report.
    A selection of 8 wines will be offered for tasting during the presentation.
    Sala Príncipe
    Wed 4
    12:00h - 13:00h Sala Príncipe By invitation only
    13:30h
    Tasting - Presentation | . Macrotrends

    Coravin Experience: Wine by the glass revolution

    Mireia Torres
    Mireia Torres Familia Torres Innovation-Knowledge Dir. Speaker
    Karen Fernandez
    Karen Fernandez Coravin Sales Manager Spain Speaker
    Marcello Magaldi
    Marcello Magaldi Coravin International Sales Manager Speaker
    Bruno Xavier
    Bruno Xavier Euroselecció Sales Manager Speaker
    Anne Cannan
    Anne Cannan Clos Figueras Winemaker Speaker
    Laura Tragant
    Laura Tragant Codorníu Winemaker Speaker
    Meritxell Falgueras
    Meritxell Falgueras Communicator Moderator

    2026-02-04 13:30 2026-02-04 14:30 Europe/Madrid Coravin Experience: Wine by the glass revolution
    Coravin and Mujeres del Vino invite you to discover an exceptional selection of wines created by female winemakers and learn how Coravin systems can help you expand your wine-by-the-glass offering without limitations or waste.

    A unique experience designed for professionals who want to elevate their service and offer their customers greater freedom of choice, precision in preservation, and impeccable quality in every glass.

    Register in the following link:


    Sala Príncipe
    Wed 4
    13:30h - 14:30h Sala Príncipe Under prior registration
    11:00h
    Round Table | . Macrotrends

    How has wine prescription evolved?

    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator
    Carlos González
    Carlos González Guía Peñín Director Speaker
    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic Speaker
    Amaia Soto
    Amaia Soto The Way We Wine Now Consultant Speaker

    2026-02-04 11:00 2026-02-04 11:45 Europe/Madrid How has wine prescription evolved? Wine prescriptions remain crucial. Consumers seek advice and are guided by those they have chosen as their references: media outlets, guides, competitions, and critics. But recently, wine prescriptions have diversified, and in addition to traditional channels, we are discovering a new universe through social media. There is a new way of prescribing wine, with very diverse influences, both among winemakers and among consumers themselves. We will analyze how this evolution has evolved, what consumers are really looking for, and what the current prescription offers them. Auditorium
    Wed 4
    11:00h - 11:45h Auditorium Free
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