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    BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

    . Macrotrends

    Monday 02, 15:00h - 16:15h | Workshop Under prior registration
    2026-02-02 15:00 2026-02-02 16:15 Europe/Madrid BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

    • Juan Park (IWSR): Market trends and opportunities for NO/LOW categories (15’)

    • Trinidad Márquez: Current regulatory context (definitions, winemaking practices, labelling and taxation) (15’)

    • Beatriz Moro, President of Bodega WIN Non-Alcoholic: An example of innovation: UBAVIDA Project (15’)

    • BEVZERO: State of technology and illustrative tasting on alcohol adjustment (30’)

      • Miguel Villena Reyes, CEO of Tomsa Destil

      • Silvia Cedeño, General Director of Bevzero Services Group

     Workshop

    • Juan Park (IWSR): Market trends and opportunities for NO/LOW categories (15’)

    • Trinidad Márquez: Current regulatory context (definitions, winemaking practices, labelling and taxation) (15’)

    • Beatriz Moro, President of Bodega WIN Non-Alcoholic: An example of innovation: UBAVIDA Project (15’)

    • BEVZERO: State of technology and illustrative tasting on alcohol adjustment (30’)

      • Miguel Villena Reyes, CEO of Tomsa Destil

      • Silvia Cedeño, General Director of Bevzero Services Group

    Parent Session

    • No/Low Symposium Monday 02, 15:00h - 18:00h | Workshop Under prior registration
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