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    Relive the top conference, tastings and talks from the last edition

    FEATURED EPISODES

    12+1 Treasures of Jerez: a unique tasting

    A tasting of twelve wines and a brandy presented by their own producers. A journey through Jerez’s living history and the ‘liquid archive’ preserved in its wineries.

    1h 18 min

    Generational change: revolution or evolution?

    A debate on whether generational succession is a revolution or an evolution, explored through a tasting of six wines.

    60 min

    How has wine recommendation evolved?

    One year after its first edition, this round-table discussion revisits how wine recommendation has changed.

    43 min

    From customer to fan: how to create memorable experiences

    From behavioural economics to ‘irrational hospitality’, exploring the importance of listening, personalising experiences and communicating the why behind what we do.

    52 min

    The future of wine e-commerce

    Why online sales are growing despite falling wine consumption, what the new digital-native consumer looks like, and how artificial intelligence is changing recommendations and purchasing.

    35 min

    Export: Alternatives to the US market

    With tariffs and the depreciation of the dollar, the United States has dropped out of the top three destinations for Spanish wine for the first time in five years.

    49 min

    Wine heritage, the burden of a family name

    A tasting of white Grenache from the 2016, 2017 and 2018 vintages, championing the variety’s ageing potential, fairer pricing and the need for producers to take their wines to the world together, so that white Grenache becomes synonymous with Terra Alta.

    1h 07 min

    The signature of success: reputation and recognirion in spanish wine

    What shapes the reputation of Spanish wine in Spain and abroad? Through a tasting of six wines, the discussion explores indigenous grape varieties, scores, pioneering brands, tradition and diversity.

    51 min

    Artificial intelligence at the service of wine

    How is artificial intelligence changing the sector, from the vineyard to customer service? A conversation highlighting the essentials: well-organised data, governance, management involvement and AI as a co-pilot.

    49 min

    The present and future of NO-LOW wines

    A full day dedicated to alcohol-free and lower-alcohol wines, concluding with an interactive tasting of six wines.

    2h 30 min

    Tradition and innovation, from past to present

    A tasting of six wines that capture the revolution in Spanish wine: long-aged sparkling wines, high-altitude Godello, Airén rediscovered in La Mancha, an age-worthy rosé, indigenous Mediterranean varieties and a great classic from Ribera del Duero.

    58 min

    Spanish wines that have travelled from a king’s cup

    A theatrical tasting featuring Philip II and his Sommelier de Corps, celebrating the place of Spanish wines in the history of European courts.

    48 min