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Alba Atienza

Foundress | Lacrima Terrae

Biography

Wine communicator, consultant, and sommelier certified by the Madrid Chamber of Commerce. Prior to founding Lacrima Terrae, she worked as a strategic consultant for IBEX 35 companies.

Sessions

14:00h

Talk | Auditorium - BWW HUB

How to connect with a wine consumer

Alba Atienza Lacrima Terrae Foundress

Sofia Atienza Lacrima Terrae Foundress

03-02-2025 14:00 03-02-2025 14:45 Europe/Madrid How to connect with a wine consumer

Alba and Sofia Atienza, from Lacrima Terrae, have built a community of 240,000 wine enthusiasts. They will discuss the challenges faced by consumers in the wine world, outline the key strategies for communicating wine in a way that connects and engages consumers with your brand, and illustrate these principles through a practical case study.

Hall 8 - Auditorio

Mon 3 14:00h - 14:45h Auditorio Free

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Alba Atienza

Biography

Sessions

How to connect with a wine consumer

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