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    Carlos González

    Director | Guía Peñín
    Carlos González

    Biography

    He is an Agricultural Technical Engineer, Master in Enology and Viticulture and Master in Wine Business Management. For the last 14 years he has been the director of the Peñín Guide, which tastes more than 10,000 wines a year

    Sessions

    11:00h
    Round Table | .

    How has wine prescription evolved?

    Amaia Soto
    Amaia Soto The Way We Wine Now Consultant Speaker
    Carlos González
    Carlos González Guía Peñín Director Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator
    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic Speaker

    2026-02-04 11:00 2026-02-04 11:45 Europe/Madrid How has wine prescription evolved? Wine prescriptions remain crucial. Consumers seek advice and are guided by those they have chosen as their references: media outlets, guides, competitions, and critics. But recently, wine prescriptions have diversified, and in addition to traditional channels, we are discovering a new universe through social media. There is a new way of prescribing wine, with very diverse influences, both among winemakers and among consumers themselves. We will analyze how this evolution has evolved, what consumers are really looking for, and what the current prescription offers them. Auditorium
    Wed 4 11:00h - 11:45h Auditorium Free
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