Felipe González-Gordon

Communication in the Wine Sector: Strategies for a Changing Market'. Aimed at professionals in the viticulture industry, this session will offer an analysis and insights on the importance of communication in the wine industry. With a focus on practical strategies and relevant case studies, the conference will center on how companies can differentiate themselves in a highly competitive market and how to adapt their message to an ever-evolving global landscape. Of particular interest to commercial and marketing teams of wineries and regulatory councils., this session will provide tools and knowledge to tackle communication for the wine industry.