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    Javier Marco

    CEO | Bodegas y Viñedos Pradorey
    Javier Marco

    Biography

    He has been the General Manager of Bodegas y Viñedos Pradorey since 2008, having joined the company as Deputy General Manager a year earlier. The grandson of the founder Javier Cremades de Adaro.

    Sessions

    11:00h
    Round Table | .

    Artificial Intelligence at the Service of Wine

    Alberto García
    Alberto García Federació Española del Vino Digitalization Speaker
    Andrés Saénz
    Andrés Saénz VinoTec Tipsa Marketing Speaker
    Carlos Tarragona
    Carlos Tarragona Spectralgeo CEO Speaker
    Javier Marco
    Javier Marco Bodegas y Viñedos Pradorey CEO Speaker

    2026-02-02 11:00 2026-02-02 11:30 Europe/Madrid Artificial Intelligence at the Service of Wine Digital tools enable the wine sector to work more efficiently and competitively in an environment full of challenges. Artificial intelligence, which drives the digitalization of processes from the vineyard to commercialization, has become a new ally in achieving a true transformation of the sector. The climate emergency, new commercial challenges, and the complexity of modern logistics processes all demand innovative solutions. How can digitalization in the sector be promoted? What results are being seen in companies already working with artificial intelligence? What are the main barriers to accessing digitalization? Is digitalization for everyone? Auditorium
    Mon 2 11:00h - 11:30h Auditorium Free
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