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    Juan Park

    Director for Iberia and South America | IWSR
    Juan Park

    Biography

    Juan Park is the IWSR Director for Wine in Iberia and South America. He holds a degree in Sociology from the University of Salamanca and a Master’s in Research from the London School of Economics.

    Sessions

    15:00h
    Talk | .

    BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

    Beatriz Moro
    Beatriz Moro Bodega WIN Sin Alcohol President Speaker
    Juan Park
    Juan Park IWSR Director for Iberia and South America Speaker
    Miguel Villena
    Miguel Villena Tomsa Destil CEO Speaker
    Silvia Cedeño
    Silvia Cedeño BevZero Services General Director Speaker
    Trinidad Márquez
    Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Speaker

    2026-02-02 15:00 2026-02-02 16:15 Europe/Madrid BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

    • Juan Park (IWSR): Market trends and opportunities for NO/LOW categories (15’)

    • Trinidad Márquez: Current regulatory context (definitions, winemaking practices, labelling and taxation) (15’)

    • Beatriz Moro, President of Bodega WIN Non-Alcoholic: An example of innovation: UBAVIDA Project (15’)

    • BEVZERO: State of technology and illustrative tasting on alcohol adjustment (30’)

      • Miguel Villena Reyes, CEO of Tomsa Destil

      • Silvia Cedeño, General Director of Bevzero Services Group

     Workshop
    Mon 2 15:00h - 16:15h Workshop Under prior registration
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