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    Lucas Payà

    Consultant | Freelance
    Lucas Payà

    Biography

    Independent sommelier and consultant who collaborates with international companies dedicated to wine, beverages, and culinary culture.

    Sessions

    15:00h
    Round Table | .

    Export: Alternatives to the US market

    Carlos Carrión
    Carlos Carrión Paco & Lola President Speaker
    Elena Cifuentes
    Elena Cifuentes Federación Española del Vino Head of the International Department Speaker
    Jorge Rivero
    Jorge Rivero Marqués del Atrio Commercial Director Speaker
    Lucas Payà
    Lucas Payà Freelance Consultant Speaker
    María Naranjo
    María Naranjo ICEX Food and wine Director Speaker

    2026-02-02 15:00 2026-02-02 16:00 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports?  Auditorium
    Mon 2 15:00h - 16:00h Auditorium Free
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