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    Margarida Ripoll

    Journalist | Revista Arrels
    Margarida Ripoll

    Biography

    She is a journalist specializing in the wine sector and the rural environment. Editor-in-chief of Arrels magazine and wine coordinator of Cuina magazine. WSET 2

    Sessions

    11:00h
    Round Table | .

    Artificial Intelligence at the Service of Wine

    Alberto García
    Alberto García Federació Española del Vino Digitalization Speaker
    Andrés Saénz
    Andrés Saénz VinoTec Tipsa Marketing Speaker
    Carlos Tarragona
    Carlos Tarragona Spectralgeo CEO Speaker
    Javier Marco
    Javier Marco Bodegas y Viñedos Pradorey CEO Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator

    2026-02-02 11:00 2026-02-02 11:30 Europe/Madrid Artificial Intelligence at the Service of Wine Digital tools enable the wine sector to work more efficiently and competitively in an environment full of challenges. Artificial intelligence, which drives the digitalization of processes from the vineyard to commercialization, has become a new ally in achieving a true transformation of the sector. The climate emergency, new commercial challenges, and the complexity of modern logistics processes all demand innovative solutions. How can digitalization in the sector be promoted? What results are being seen in companies already working with artificial intelligence? What are the main barriers to accessing digitalization? Is digitalization for everyone? Auditorium
    Mon 2 11:00h - 11:30h Auditorium Free
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    15:00h
    Round Table | .

    Export: Alternatives to the US market

    Carlos Carrión
    Carlos Carrión Paco & Lola President Speaker
    Elena Cifuentes
    Elena Cifuentes Federación Española del Vino Head of the International Department Speaker
    Jorge Rivero
    Jorge Rivero Marqués del Atrio Commercial Director Speaker
    Lucas Payà
    Lucas Payà Freelance Consultant Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator
    María Naranjo
    María Naranjo ICEX Food and wine Director Speaker

    2026-02-02 15:00 2026-02-02 16:00 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports?  Auditorium
    Mon 2 15:00h - 16:00h Auditorium Free
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    11:00h
    Round Table | .

    From customer to fan: How to create memorable experiences in wine and food

    Andrew Ashurst
    Andrew Ashurst Wine Aspects CEO Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Speaker
    Maria Baró
    Maria Baró Grup Perelada Wine tourism director Speaker

    2026-02-03 11:00 2026-02-03 12:00 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC
    Tue 3 11:00h - 12:00h Speakers' Corner by AECOC Free
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    11:00h
    Round Table | .

    How has wine prescription evolved?

    Amaia Soto
    Amaia Soto The Way We Wine Now Consultant Speaker
    Carlos González
    Carlos González Guía Peñín Director Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator
    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic Speaker

    2026-02-04 11:00 2026-02-04 11:45 Europe/Madrid How has wine prescription evolved? Wine prescriptions remain crucial. Consumers seek advice and are guided by those they have chosen as their references: media outlets, guides, competitions, and critics. But recently, wine prescriptions have diversified, and in addition to traditional channels, we are discovering a new universe through social media. There is a new way of prescribing wine, with very diverse influences, both among winemakers and among consumers themselves. We will analyze how this evolution has evolved, what consumers are really looking for, and what the current prescription offers them. Auditorium
    Wed 4 11:00h - 11:45h Auditorium Free
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