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    Margarida Ripoll

    Journalist | Revista Arrels
    Margarida Ripoll

    Biography

    She is a journalist specializing in the wine sector and the rural environment. Editor-in-chief of Arrels magazine and wine coordinator of Cuina magazine. WSET 2

    Sessions

    11:00h
    Round Table | .

    From customer to fan: How to create memorable experiences in wine and food

    Andrew Ashurst
    Andrew Ashurst Wine Aspects CEO Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Speaker
    Maria Baró
    Maria Baró Grup Perelada Wine tourism director Speaker

    2026-02-03 11:00 2026-02-03 12:00 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC
    Tue 3 11:00h - 12:00h Speakers' Corner by AECOC Free
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    11:00h
    Round Table | .

    How has wine prescription evolved?

    Amaia Soto
    Amaia Soto The Way We Wine Now Consultant Speaker
    Carlos González
    Carlos González Guía Peñín Director Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator
    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic Speaker

    2026-02-04 11:00 2026-02-04 11:45 Europe/Madrid How has wine prescription evolved? Wine prescriptions remain crucial. Consumers seek advice and are guided by those they have chosen as their references: media outlets, guides, competitions, and critics. But recently, wine prescriptions have diversified, and in addition to traditional channels, we are discovering a new universe through social media. There is a new way of prescribing wine, with very diverse influences, both among winemakers and among consumers themselves. We will analyze how this evolution has evolved, what consumers are really looking for, and what the current prescription offers them. Auditorium
    Wed 4 11:00h - 11:45h Auditorium Free
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