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    Maria Baró

    Wine tourism director | Grup Perelada
    Maria Baró

    Biography

    She has studied public relations and sommelier. She has dedicated herself to wine tourism in Mexico and Catalonia. And since 2022 she has been the wine tourism director of the Perelada Grou

    Sessions

    11:00h
    Round Table | .

    From customer to fan: How to create memorable experiences in wine and food

    Andrew Ashurst
    Andrew Ashurst Wine Aspects CEO Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Speaker
    Maria Baró
    Maria Baró Grup Perelada Wine tourism director Speaker

    2026-02-03 11:00 2026-02-03 12:00 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC
    Tue 3 11:00h - 12:00h Speakers' Corner by AECOC Free
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