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    María Naranjo

    Food and wine Director | ICEX
    María Naranjo

    Biography

    Commercial Technician and State Economist since 1997. She is currently director of Food, Wine and Gastronomy, and has been linked to ICEX since 2002.

    Sessions

    15:00h
    Round Table | .

    Export: Alternatives to the US market

    Carlos Carrión
    Carlos Carrión Paco & Lola President Speaker
    Elena Cifuentes
    Elena Cifuentes Federación Española del Vino Head of the International Department Speaker
    Jorge Rivero
    Jorge Rivero Marqués del Atrio Commercial Director Speaker
    Lucas Payà
    Lucas Payà Freelance Consultant Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator
    María Naranjo
    María Naranjo ICEX Food and wine Director Speaker

    2026-02-02 15:00 2026-02-02 16:00 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports?  Auditorium
    Mon 2 15:00h - 16:00h Auditorium Free
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    13:00h
    Round Table | .

    The importance of training international opinion leaders through ICEX Inbound Missions

    Beth Willard
    Beth Willard Decanter World Wine Awards Co-Chair Speaker
    Luis Quintín
    Luis Quintín Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) Wine Promotion Manager Speaker
    María Naranjo
    María Naranjo ICEX Food and wine Director Speaker
    Pedro Ballesteros
    Pedro Ballesteros Master of Wine Moderator
    Ramón Huidobro
    Ramón Huidobro Consejo Regulador de la Denominación de Origen Rías Baixas General Secretary Speaker
    Roser Mestre
    Roser Mestre Aragón Exterior (AREX). Gobierno de Aragón Head of the Agri-Food and Wine Sector Speaker

    2026-02-03 13:00 2026-02-03 14:00 Europe/Madrid The importance of training international opinion leaders through ICEX Inbound Missions
    In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.

    In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.
     Speakers' Corner by AECOC
    Tue 3 13:00h - 14:00h Speakers' Corner by AECOC Free
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