Presentation of the study “Wine Observatory in Spain: consumption habits, perception, trends and the future of the sector”

Alimarket, the leading company in economic and sectoral information, together with market research specialist IO Investigación, has analysed wine consumption habits in Spain, consumer perception and knowledge of the sector, and emerging trends. Based on 1,600 consumer interviews, the report provides a detailed snapshot of the market, identifying new purchasing behaviours, key oenological preferences, the factors influencing consumption decisions, and the evolution of different distribution channels, offering valuable insights into the challenges and opportunities facing the wine industry in the coming years.