Round Table
The importance of training international opinion leaders through ICEX Inbound Missions
Tuesday 03, 13:00h - 14:00h
| Speakers' Corner by AECOC
Free
2026-02-03 13:00
2026-02-03 14:00
Europe/Madrid
The importance of training international opinion leaders through ICEX Inbound Missions
In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.
In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.
Speakers' Corner by AECOC
In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.
In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.
