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    Andrew Ashurst

    CEO | Wine Aspects
    Andrew Ashurst

    Biography

    Andrew Ashurst is a professional with extensive experience in teaching English and a strong specialization in the wine sector. He has completed studies in oenology, wine tasting, communication, marketing, customer experience, and wine business studie

    Sessions

    11:00h
    Round Table | .

    From customer to fan: How to create memorable experiences in wine and food

    Andrew Ashurst
    Andrew Ashurst Wine Aspects CEO Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Speaker
    Maria Baró
    Maria Baró Grup Perelada Wine tourism director Speaker

    2026-02-03 11:00 2026-02-03 11:45 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC
    Tue 3 11:00h - 11:45h Speakers' Corner by AECOC Free
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    16:30h
    Tasting - Presentation | .

    Masterclass Catalan Wines

    Andrew Ashurst
    Andrew Ashurst Wine Aspects CEO Speaker

    2026-02-03 16:30 2026-02-03 18:00 Europe/Madrid Masterclass Catalan Wines Andrew Ashurst, sommelier and CEO of Wine Aspects, will lead an exclusive tasting for 20 participants, including professional representatives from the wine sector in the United States and China. This event, organized as part of the European Union–funded campaign “Taste the Difference”, will offer attendees a guided tasting of selected wines representing the different Catalan wine Denominations of Origin, highlighting their unique qualities and the richness of their cultural heritage. Workshop
    Tue 3 16:30h - 18:00h Workshop Private event
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