Marta Vidal

Marta Vidal


Marta Vidal is, from 2017, the CEO of Vallformosa. She has had a long career in the financial sector where she has held outstanding executive positions. At 33, she assumed the General Direction of Vallformosa.


Round Table | BWW HUB Territory

The future of appellations of origin

Marta Vidal
Maria Naranjo
Maria NaranjoICEXDirector for Foods, Wines and Gastronomy
César Saldaña
César SaldañaC.R.D.O. Jerez-Xérès-Sherry y Manzanilla-Sanlúcar of Barrameda. General Manager
Sole G. Insua
03-02-2020 16:3003-02-2020 17:30Europe/MadridThe future of appellations of origin

What are the main lines of action and development of the DDOO? Where are they projected to and how do they focus on conquering new consumers and new markets? An open debate to answer these and other questions, to make known the future stakes of the designations of origin, the axes and trends on which they face the conquest of new markets and new consumers. A vision of the future on the aspects that make the wine with DO the central category of the sector, the one that sustains and impels the internal consumption and the exports. Some of the challenges that will occupy more and more resources and energies of the DOs will be identified: zoning; experiential marketing; new links with culture; new ways of guaranteeing origin and quality; involvement with land management; a more humane vision of the product; the value of origin as a pole of consumer attraction; or updating the concept of "natural market"...




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