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    Ferran Centelles

    Sommelier | elBullifoundation
    Ferran Centelles

    Biography

    Responsible for Spanish wines for Jancis Robinson. Former sommelier at the prestigious restaurant El Bulli - Ferran Adrià. Writer, wine education instructor, and wine judge. Notable qualifications: DipWSET, Co-regional Chair Spain DWWA, Advanced CMW.

    Sessions

    16:30h
    Tasting - Presentation | .

    Tradition and innovation: from past to present

    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Jancis Robinson
    Jancis Robinson JancisRobinson.com Founder and Chief Editor Speaker

    2026-02-03 16:30 2026-02-03 17:30 Europe/Madrid Tradition and innovation: from past to present
    In this tasting, Jancis Robinson will offer a journey through some of the wines that have set trends over the past decades, focusing on the people behind each bottle. A reflection on how the human factor brings identity and character, showing that terroir without culture ultimately ceases to be terroir. During the session, some of the highest-rated Spanish wines on www.jancisrobinson.com will be tasted.

    The following will be tasted:
    - Rafael Palacios O Soro 2023
    - Verum las Tinadas Cuvee Especial NV
    - Lopez de Haro Clasico Rosado GR 2013 
    - Gramona Celler Batlle 2015
    - Vega Sicilia Único 2015
    - Celler del Roure Ferrero i Sení­s la Pebrella 2023
    *Wines and vintages are subject to change depending on availability


    Purchase your ticket to the trade show and tastings: https://registration.firabarcelona.com/#/en_GB/J134026/WEB

    Purchase your tasting ticket if you already have a trade show ticket: https://registration.firabarcelona.com/#/en_GB/J134026/WEB/showLogin

     Tasting Area
    Tue 3 16:30h - 17:30h Tasting Area Tickets on sale
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    11:00h
    Round Table | .

    From customer to fan: How to create memorable experiences in wine and food

    Andrew Ashurst
    Andrew Ashurst Wine Aspects CEO Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Speaker
    Maria Baró
    Maria Baró Grup Perelada Wine tourism director Speaker

    2026-02-03 11:00 2026-02-03 11:45 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC
    Tue 3 11:00h - 11:45h Speakers' Corner by AECOC Free
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    15:00h
    Tasting | .

    Spanish wines that have journeyed from a king’s cup to the soul of a people. Cariñena, Rueda y Alicante.

    Felipe II
    Felipe II King of Spain Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker

    2026-02-03 15:00 2026-02-03 16:00 Europe/Madrid Spanish wines that have journeyed from a king’s cup to the soul of a people. Cariñena, Rueda y Alicante.
    The history of wine is woven with legends, displays of power, and symbols of prestige. Some wines have achieved mythical status thanks to those who drank them: kings, popes, emperors. Barolo and Tokaji, for instance, are studied around the world as true wines of royalty.

    And yet, one question intrigues us: why don’t we have a recognized “royal wine” in Spain? Did our bottles never make it to the tables of power? Or perhaps their story remained silent, waiting to be told?

    In this tasting, we will rediscover the historical and human value of three great regions —Cariñena, Rueda, and Alicante— whose wines once held a place in royal high society.
     Tasting Area
    Tue 3 15:00h - 16:00h Tasting Area Free
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    17:00h
    Tasting - Presentation | .

    Monastrell Revolution: Wines that have marked the resurgence of an ancestral variety in the Protected Designations of Jumilla, Yecla and Bullas.

    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker

    2026-02-02 17:00 2026-02-02 18:00 Europe/Madrid Monastrell Revolution: Wines that have marked the resurgence of an ancestral variety in the Protected Designations of Jumilla, Yecla and Bullas. Monastrell is currently experiencing a true revolution in the Protected Designations of Origin of Jumilla, Yecla, and Bullas: a resurgence that combines respect for an ancestral variety—a historical protagonist of Mediterranean wine—with a fresh perspective on the vineyard and the land. New interpretations, meticulous selections, and a growing sensitivity to terroir are revealing extraordinary potential for great wines in this Mediterranean region of southeastern Spain. This tasting invites you to delve into this renaissance, discovering how Monastrell, as ancient as it is relevant, is writing an exciting chapter in contemporary winemaking.

    Prior registration by email is required at: eva@vilateral.cat and pgolferichs@vilateral.cat
     Speakers' Corner by AECOC
    Mon 2 17:00h - 18:00h Speakers' Corner by AECOC Under prior registration
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    11:30h
    Talk | .

    Tribute to Toni Falgueras

    Anne Cannan
    Anne Cannan Clos Figueras Winemaker Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Juan Carlos López
    Juan Carlos López Artadi Winemaker Speaker
    Mariano García
    Mariano García Mauro Winemaker Speaker
    Mireia Juve
    Mireia Juve Pere Ventura Winemaker Speaker
    Toni Falgueras
    Toni Falgueras Celler de Gelida Wine Expert Speaker

    2026-02-02 11:30 2026-02-02 12:15 Europe/Madrid Tribute to Toni Falgueras Different figures from the world of wine will speak about the legacy of Toni Falgueras and the Celler de Gelida. Speakers' Corner by AECOC
    Mon 2 11:30h - 12:15h Speakers' Corner by AECOC Free
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    10:30h
    Tasting - Presentation | .

    Natural cork, an ally in the evolution of wine

    Alba Balcells
    Alba Balcells Fundació Institut Català del Suro Director Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Joan Josep Puig
    Joan Josep Puig Fundació Institut Català del Suro President Speaker

    2026-02-02 10:30 2026-02-02 11:30 Europe/Madrid Natural cork, an ally in the evolution of wine

    Natural cork is much more than a closure system: it is a key ally in building the complexity of wine. But are we able to perceive it in the glass?

    This tasting offers a sensory and participatory experience to explore the role of cork in the evolution of wine. Through a comparison game, participants will taste young wines and their equivalents aged with natural cork, with the aim of identifying which current wines correspond to the evolved versions.

    The tasting is presented as a challenge: will we be able to recognize who is who? Will we be able to detect the mark of ageing, understand how complexity is built, and identify the role that cork plays in this process?

     Sala Príncipe
    Mon 2 10:30h - 11:30h Sala Príncipe By invitation only
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