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Track: Macrotrends

Mon 02

11:00h

Round Table | .

Artificial Intelligence at the Service of Wine

Alberto García Federació Española del Vino Digitalization Speaker

Andrés Saénz Orisha Agrifood Marketing Speaker

Carlos Tarragona Spectralgeo CEO Speaker

Javier Marco Bodegas y Viñedos Pradorey Chief Digital Officer (CDO) Speaker

Margarida Ripoll Revista Arrels Journalist Moderator

2026-02-02 11:00 2026-02-02 11:45 Europe/Madrid Artificial Intelligence at the Service of Wine Digital tools enable the wine sector to work more efficiently and competitively in an environment full of challenges. Artificial intelligence, which drives the digitalization of processes from the vineyard to commercialization, has become a new ally in achieving a true transformation of the sector. The climate emergency, new commercial challenges, and the complexity of modern logistics processes all demand innovative solutions. How can digitalization in the sector be promoted? What results are being seen in companies already working with artificial intelligence? What are the main barriers to accessing digitalization? Is digitalization for everyone? Auditorium

11:00h - 11:45h Auditorium Free

11:30h

Talk | .

Announcement Sommeliers’ Sommelier Spain 2026

Agustin Trapero Top 100 Sommeliers Country Ambassador Speaker

Charlotte Hey Top 100 Sommeliers Spain Co-founder Speaker

Inés Salpico Decanter Magazine Regional Editor - Spain Speaker

2026-02-02 11:30 2026-02-02 12:30 Europe/Madrid Announcement Sommeliers’ Sommelier Spain 2026 The first ever announcement of Spain's Sommeliers' Sommelier of the Year 2026 will take place at Barcelona Wine Week hosted by Top 100 Sommeliers Spain. Workshop

11:30h - 12:30h Workshop Free

12:00h

Tasting - Presentation | .

Corpinnat: the human dimension of wine

Almudena Alberca - MW Consultora y Educadora Winemaker Speaker

Roc Gramona Familia Gramona Tech. Director / R&D Speaker

2026-02-02 12:00 2026-02-02 13:00 Europe/Madrid Corpinnat: the human dimension of wine

The session will explore the human factor behind the collective brand through nine Corpinnat wines that tell personal stories and experiences.

Corpinnat wines to be tasted:

Nadal RNG Brut 2018 (Nadal)
Recaredo Reserva Particular 2017 (Recaredo)
Kripta 2016 (Celler Kripta)
Sabaté i Coca Reserva Familiar 2015 (Sabaté i Coca)
AT Roca Finca Els Gorgs 2015 (AT Roca)
Torelló Collection Brut Nature 2014 (Torelló)
Argila 2013 (Mas Betran)
Enoteca Gramona 2013 (Gramona)

Buy your ticket at: https://my.weezevent.com/la-dimension-humana-del-vino-bww

Sala Príncipe

12:00h - 13:00h Sala Príncipe Tickets on sale

12:00h

Awards show | .

Awards ceremony of La Vanguardia Wine Guide

Lluís Tolosa La Vanguardia Director of "La Guía de Vinos" Speaker

2026-02-02 12:00 2026-02-02 12:45 Europe/Madrid Awards ceremony of La Vanguardia Wine Guide Awards ceremony of La Vanguardia Wine Guide, in which the publication’s director, Lluís Tolosa, hosts a gathering featuring prominent figures from the world of wine. Auditorium

12:00h - 12:45h Auditorium Free

13:00h

Round Table | .

Wines from Spain Awards, a competition to position Spanish Wines internationally

Almudena Alberca - MW Consultora y Educadora Winemaker Speaker

Carlos Carrión Paco & Lola President Speaker

Christoph Nicklas Wines from Spain Awards Meininger Head of tasting Speaker

María Naranjo ICEX Director of the Agri-food Industry Speaker

Santiago Enciso Piedras de San Pedro Export Manager Speaker

2026-02-02 13:00 2026-02-02 13:45 Europe/Madrid Wines from Spain Awards, a competition to position Spanish Wines internationally Round table to present the 2nd edition of the Wines from Spain Awards, to be held in 2026, highlighting the opportunities they offer wineries to promote their wines in strategic markets such as the USA, UK, Switzerland, and Germany. Auditorium

13:00h - 13:45h Auditorium Free

15:00h

Talk | .

BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

Beatriz Moro Bodega WIN Sin Alcohol President Speaker

Juan Park IWSR Director for Iberia and South America Speaker

Miguel Villena Tomsa Destil Industrial Engineer and MBA Speaker

Silvia Cedeño BevZero Services General Director Speaker

Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Speaker

2026-02-02 15:00 2026-02-02 16:15 Europe/Madrid BLOCK I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

Juan Park (IWSR): Market trends and opportunities for NO/LOW categories (15’)
Trinidad Márquez: Current regulatory context (definitions, winemaking practices, labelling and taxation) (15’)
Beatriz Moro, President of Bodega WIN Non-Alcoholic: An example of innovation: UBAVIDA Project (15’)
BEVZERO: State of technology and illustrative tasting on alcohol adjustment (30’)
- Miguel Villena Reyes, CEO of Tomsa Destil
- Silvia Cedeño, General Director of Bevzero Services Group

Workshop

15:00h - 16:15h Workshop Under prior registration

15:00h

Tasting - Presentation | .

Present and Future of NO/LOW Wines: The Spanish Case

Schedule

2026-02-02 15:00 2026-02-02 18:00 Europe/Madrid Present and Future of NO/LOW Wines: The Spanish Case Conference on the current state and prospects of the NO/LOW wine category (non-alcoholic and partially de-alcoholized wines) in Spain, featuring short presentations on various relevant aspects of the category, a roundtable discussion analyzing different perspectives, and a NO/LOW wine tasting combining samples from exhibitors present at BWW and award-winning wines from the Concours Mondial de Bruxelles.

Workshop

15:00h - 18:00h Workshop Under prior registration

15:00h

Round Table | .

Export: Alternatives to the US market

Carlos Carrión Paco & Lola President Speaker

Elena Cifuentes Federación Española del Vino Head of the International Department Speaker

Jorge Rivero Marqués del Atrio Commercial Director Speaker

Lucas Payà Freelance Consultant Speaker

Margarida Ripoll Revista Arrels Journalist Moderator

María Naranjo ICEX Director of the Agri-food Industry Speaker

2026-02-02 15:00 2026-02-02 15:45 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports? Auditorium

15:00h - 15:45h Auditorium Free

16:15h

Round Table | .

BLOCK II: PANEL DISCUSSION “FROM SECTOR VISION TO MARKET OPPORTUNITY”

Andrea Mellado The Blue Dolphin Store Co-Founder and eCommerce Manager Speaker

Baudouin Havaux Concours Mondial de Bruxelles President Speaker

Diego Pinilla Federación Española del Vino / Grupo Raventós Codorníu Technical Committee Chairman / Director of Wineries and Operations Speaker

Pablo Franco Consejo Regulador de la DO Ca. Rioja General Director Speaker

2026-02-02 16:15 2026-02-02 17:00 Europe/Madrid BLOCK II: PANEL DISCUSSION “FROM SECTOR VISION TO MARKET OPPORTUNITY”

Pablo Franco, General Director of DO Ca. Rioja
Diego Pinilla, Chief Winemaking & Operations at Raventós Codorníu and President of the FEV Technical Committee
Andrea Mellado, eCommerce Manager at The Blue Dolphin
Baudouin Havaux, President of the Concours Mondial de Bruxelles
Moderation: FEV

Workshop

16:15h - 17:00h Workshop Under prior registration

17:00h

Talk | .

Do consumers and professionals like the same wines? What the results of the Barcelona Wine Test Urban & Professional reveal

Juan Muñoz Barcelona Wine Test Technical Director Speaker

Roger Grifoll Barcelona Wine Test CEO Speaker

Sergi Cortes Barcelona Wine Test Business and Communication Speaker

2026-02-02 17:00 2026-02-02 17:45 Europe/Madrid Do consumers and professionals like the same wines? What the results of the Barcelona Wine Test Urban & Professional reveal We will present data from 500 consumer surveys and compare the results of the two competitions held: Barcelona Wine Test Urban, where consumers act as the jury, and Barcelona Wine Test Professional, where the jury is made up of wine professionals. Auditorium

17:00h - 17:45h Auditorium Free

17:00h

Tasting | .

BLOCK III: TASTING

Frédéric Galtier Concours Mondial de Bruxelles Spanish Ambassador Speaker

Sylvain Thibaud Winespace Managing Director Speaker

2026-02-02 17:00 2026-02-02 18:00 Europe/Madrid BLOCK III: TASTING

Led by: Frédéric Galtier, journalist and ambassador of the Concours Mondial de Bruxelles in Spain, together with Sylvain Thibaud, founder of Winespace
6 wines to be tasted:
- 2 foreign wines (red and white) awarded at the CMB
- 4 Spanish wines present at BWW

Workshop

17:00h - 18:00h Workshop Under prior registration

17:30h

Tasting | .

The versatility of Cava through new Spanish cuisine

Camila Ferraro Restaurante Sobretablas Chef Speaker

Robert Tetas Restaurante Sobretablas Sommelier Speaker

2026-02-02 17:30 2026-02-02 19:00 Europe/Madrid The versatility of Cava through new Spanish cuisine

The Sobretablas restaurant in Sevilla is one of the benchmarks of Spain's new gastronomic scene, with dishes based on tradition and avant-garde touches in their techniques, while maintaining the essence and quality of the product.

Sommelier Robert Tetas and chef Camila Ferraro, both disciples of El Celler de Can Roca and now at the helm of the Seville restaurant, offer us an exclusive tasting of their gastronomic proposal that will highlight the extraordinary personality and versatility of Cavas de Guarda Superior.

Contact email: [email protected]

Sala Príncipe

17:30h - 19:00h Sala Príncipe By invitation only

18:00h

Awards show | .

Mijares Women in Wine Awards

Anne Cannan Clos Figueras Winemaker Speaker

Meritxell Falgueras Communicator Speaker

2026-02-02 18:00 2026-02-02 18:45 Europe/Madrid Mijares Women in Wine Awards Second edition of the Mijares Women in Wine Awards with 12 categories: Best Winemaker, Communication, R&D, Woman of the Year, Winemaker, Commercial. Auditorium

18:00h - 18:45h Auditorium Free

Tue 03

10:30h

Tasting - Presentation | .

Catalan Wines Talks

David Jobé Revista Enoturista Journalist and editor Moderator

Judith Cortina Revista Enoturista Journalist and editor Moderator

Schedule

2026-02-03 10:30 2026-02-03 16:00 Europe/Madrid Catalan Wines Talks . Workshop

10:30h - 16:00h Workshop Free

11:00h

Talk | .

Welcome

Eduardo Baamonde Cajamar President Speaker

Pedro Ferrer Federación Española del Vino (FEV) President Speaker

2026-02-03 11:00 2026-02-03 11:15 Europe/Madrid Welcome

Auditorium

11:00h - 11:15h Auditorium Under prior registration

11:00h

Talk | .

Presentation of the barometer on the sustainability of the Spanish wine sector

Schedule

2026-02-03 11:00 2026-02-03 12:45 Europe/Madrid Presentation of the barometer on the sustainability of the Spanish wine sector

Event to present the first findings of the Barometer on the Sustainability of the Spanish Wine Sector, prepared by the Spanish Wine Federation and Cajamar, based on data obtained through the Sustainable Wineries for Climate Protection certification.

Auditorium

11:00h - 12:45h Auditorium Under prior registration

11:00h

Round Table | .

From customer to fan: How to create memorable experiences in wine and food

Andrew Ashurst Wine Aspects CEO Speaker

Ferran Centelles elBullifoundation Sommelier Speaker

Margarida Ripoll Revista Arrels Journalist Speaker

Maria Baró Grup Perelada Wine tourism director Speaker

2026-02-03 11:00 2026-02-03 11:45 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC

11:00h - 11:45h Speakers' Corner by AECOC Free

11:15h

Round Table | .

A conversation on the importance of measuring and communicating sustainability

Helena Fernández Isemaren Partner and Director of Sustainability and Environment Speaker

José Luis Benítez Federación Española del Vino (FEV) Chief Executive Officer Speaker

Susana García Organización Interprofesional del Vino de España (OIVE) Chief Executive Officer Speaker

Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Moderator

2026-02-03 11:15 2026-02-03 11:40 Europe/Madrid A conversation on the importance of measuring and communicating sustainability . Auditorium

11:15h - 11:40h Auditorium Under prior registration

11:40h

Talk | .

First preview of the barometer on the sustainability of the Spanish wine sector

Ignacio Atance Cajamar Director of the Research and Publications Department Speaker

Pablo Resco Plataforma Tierra Head of Agri-Food Strategy Speaker

2026-02-03 11:40 2026-02-03 12:00 Europe/Madrid First preview of the barometer on the sustainability of the Spanish wine sector

Auditorium

11:40h - 12:00h Auditorium Under prior registration

12:00h

Talk | .

Digital labeling in wines: key to regulatory compliance and transparency with the consumer

Berta Ambròs AECOC Project Manager Speaker

2026-02-03 12:00 2026-02-03 12:45 Europe/Madrid Digital labeling in wines: key to regulatory compliance and transparency with the consumer Digital labeling in the wine sector represents a unique opportunity to strengthen consumer trust and ensure regulatory compliance. In this presentation, AECOC discusses the benefits of implementing QR codes and the impact of key regulations such as Regulation (EU) 2021/2117 on the wine sector. Speakers' Corner by AECOC

12:00h - 12:45h Speakers' Corner by AECOC Free

12:00h

Talk | .

Institutional closing

Ana Rodríguez Ministerio de Agricultura, Pesca y Alimentación Secretary General for Agricultural Resources and Food Safety Speaker

2026-02-03 12:00 2026-02-03 12:45 Europe/Madrid Institutional closing

Auditorium

12:00h - 12:45h Auditorium Under prior registration

13:00h

Round Table | .

The importance of training international opinion leaders through ICEX Inbound Missions

Beth Willard Decanter World Wine Awards Co-Chair Speaker

Luis Quintín Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) Wine Promotion Manager Speaker

María Naranjo ICEX Director of the Agri-food Industry Speaker

Pedro Ballesteros Master of Wine Moderator

Ramón Huidobro Consejo Regulador de la Denominación de Origen Rías Baixas General Secretary Speaker

Roser Mestre Aragón Exterior (AREX). Gobierno de Aragón Head of the Agri-Food and Wine Sector Speaker

2026-02-03 13:00 2026-02-03 13:45 Europe/Madrid The importance of training international opinion leaders through ICEX Inbound Missions

In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.

In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.

Speakers' Corner by AECOC

13:00h - 13:45h Speakers' Corner by AECOC By invitation only

15:00h

Tasting - Presentation | .

CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets

Álvaro Ribalta - MW Massal Selection Master of Wine Speaker

Dominik Huber Terroir al Límit Winemaker Founder Speaker

Enric Soler Enric Soler Winemaker Founder Speaker

2026-02-03 15:00 2026-02-03 16:00 Europe/Madrid CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets This session explores the potential of Catalan wine in two key export markets: the United Kingdom and the United States. The presentation will provide a strategic overview of the current export landscape, key challenges and opportunities, and positioning strategies. The session will be complemented by a roundtable discussion with Catalan wineries active in these markets and a guided tasting of representative wines, offering practical and actionable insights for wineries seeking international growth. Workshop

15:00h - 16:00h Workshop Free

16:30h

Talk | .

Future of the wine ecommerce

Oriol Ripoll Decantalo & Bodeboca Co-CEO Speaker

2026-02-03 16:30 2026-02-03 17:15 Europe/Madrid Future of the wine ecommerce Oriol Ripoll will give the vision that the teams from Decántalo and Bodeboca, the largest wine ecommerce companies in Spain, have on the future of online wine sales. Speakers' Corner by AECOC

16:30h - 17:15h Speakers' Corner by AECOC Free

17:00h

Talk | .

Innovation and Impact: B Corp Stories

Enrique Valero Abadía Retuerta CEO Speaker

Lucas Hunter B Lab Spain Executive Director Speaker

Marta Vidal Vallformosa CEO Speaker

Pedro Martínez Bodegas Baigorri Owner Speaker

Sergio Fuster Grupo Raventós Codorníu CEO Speaker

2026-02-03 17:00 2026-02-03 17:45 Europe/Madrid Innovation and Impact: B Corp Stories How B Corp wineries implement concrete solutions to address social and environmental challenges.

Auditorium

17:00h - 17:45h Auditorium Under prior registration

Wed 04

11:00h

Round Table | .

How has wine prescription evolved?

Amaia Soto The Way We Wine Now Consultant Speaker

Carlos González Guía Peñín Director Speaker

Margarida Ripoll Revista Arrels Journalist Moderator

Santi Rivas Colectivo Decantado Wine critic Speaker

2026-02-04 11:00 2026-02-04 11:45 Europe/Madrid How has wine prescription evolved? Wine prescriptions remain crucial. Consumers seek advice and are guided by those they have chosen as their references: media outlets, guides, competitions, and critics. But recently, wine prescriptions have diversified, and in addition to traditional channels, we are discovering a new universe through social media. There is a new way of prescribing wine, with very diverse influences, both among winemakers and among consumers themselves. We will analyze how this evolution has evolved, what consumers are really looking for, and what the current prescription offers them. Auditorium

11:00h - 11:45h Auditorium Free

12:00h

Tasting - Presentation | .

No/Low, high level: alcohol-free wines that are no longer a Plan B

David Seijas Gallina de Punk Sommelier & Co-Founder Speaker

Fernando González Pswine- Bodegas Peñascal Commercial Director Speaker

Lucas Bricout Bodegas Málaga Virgen Sales Export Manager Speaker

Silvia Cedeño BevZero Services General Director Moderator

2026-02-04 12:00 2026-02-04 13:00 Europe/Madrid No/Low, high level: alcohol-free wines that are no longer a Plan B Tasting to explore the present and future of the NoLo category, focusing on consumer trends, innovation, and the new rules that are redefining how we understand and enjoy wine.

Register at: https://docs.google.com/forms/d/e/1FAIpQLScDHLJS2X8vwLMCeNm0LFVzlDznN9ZatLR-oGF80lBpKQRYyw/viewform?usp=publish-editor

Speakers' Corner by AECOC

12:00h - 13:00h Speakers' Corner by AECOC Under prior registration

12:00h

Talk | .

Presentation of the study “Wine Observatory in Spain: consumption habits, perception, trends and the future of the sector”

Jesús Barbero IO Investigación Manager Market Research Speaker

Tello Villarubia IO Investigación Customer Growth Director Speaker

2026-02-04 12:00 2026-02-04 12:45 Europe/Madrid Presentation of the study “Wine Observatory in Spain: consumption habits, perception, trends and the future of the sector” Alimarket, the leading company in economic and sectoral information, together with market research specialist IO Investigación, has analysed wine consumption habits in Spain, consumer perception and knowledge of the sector, and emerging trends. Based on 1,600 consumer interviews, the report provides a detailed snapshot of the market, identifying new purchasing behaviours, key oenological preferences, the factors influencing consumption decisions, and the evolution of different distribution channels, offering valuable insights into the challenges and opportunities facing the wine industry in the coming years. Auditorium

12:00h - 12:45h Auditorium Free

12:00h

Tasting - Presentation | .

The evolution of Catalan wines: A tour of the latest trends through a tasting

Fintan Kerr Wine judge, educator and writer. Speaker

Tim Atkin - MW Master of Wine Speaker

2026-02-04 12:00 2026-02-04 13:00 Europe/Madrid The evolution of Catalan wines: A tour of the latest trends through a tasting

Presentation and tasting of Catalan wines evolution throughout the three years of Catalunya Special Report.

A selection of 8 wines will be offered for tasting during the presentation.

Sala Príncipe

12:00h - 13:00h Sala Príncipe By invitation only

13:30h

Awards show | .

Hotel Wine Fest 2026 Awards

Nona Rubio Hotel Wine Fest CEO Speaker

2026-02-04 13:30 2026-02-04 14:15 Europe/Madrid Hotel Wine Fest 2026 Awards

Hotel Wine Fest 2026 (22 January – 4 February) is a festival that celebrates wine culture in Barcelona’s most iconic five-star hotels, held alongside Barcelona Wine Week.

The festival features two awards: the Alimentos de España Pairing Award (Premio Maridaje Alimentos de España – MAPA), awarded by a professional jury to the best harmony between a tapa or small dish and a wine or cava, and the Best Hotel Wine Fest 2026 Experience Award, selected by public vote.

Speakers' Corner by AECOC

13:30h - 14:15h Speakers' Corner by AECOC Free

13:30h

Tasting | .

Stricly personal wines

Santi Rivas Colectivo Decantado Wine critic Speaker

2026-02-04 13:30 2026-02-04 14:30 Europe/Madrid Stricly personal wines A Wineflight over 7 wines from the Artisan Wines collective, whose common is that they reflect the personality of their creator Tasting Area

13:30h - 14:30h Tasting Area Free

13:30h

Tasting - Presentation | .

Coravin Experience: Wine by the glass revolution

Anne Cannan Clos Figueras Winemaker Speaker

Bruno Xavier Euroselecció Sales Manager Speaker

Karen Fernandez Coravin Sales Manager Spain Speaker

Laura Tragant Codorníu Winemaker Speaker

Marcello Magaldi Coravin International Sales Manager Speaker

Meritxell Falgueras Communicator Moderator

Mireia Torres Familia Torres Innovation-Knowledge Dir. Speaker

2026-02-04 13:30 2026-02-04 14:30 Europe/Madrid Coravin Experience: Wine by the glass revolution

Coravin and Mujeres del Vino invite you to discover an exceptional selection of wines created by female winemakers and learn how Coravin systems can help you expand your wine-by-the-glass offering without limitations or waste.

A unique experience designed for professionals who want to elevate their service and offer their customers greater freedom of choice, precision in preservation, and impeccable quality in every glass.

Coravin Experience : The Wine By-The-Glass Revolution Tickets, Wed, Feb 4, 2026 at 1:30 PM | Eventbrite

Sala Príncipe

13:30h - 14:30h Sala Príncipe Under prior registration