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Track: Macrotrends

Mon 02

11:00h

Round Table | .

Artificial Intelligence at the Service of Wine

Alberto García Federació Española del Vino Digitalization Speaker

Andrés Saénz VinoTec Tipsa Marketing Speaker

Carlos Tarragona Spectralgeo CEO Speaker

Javier Marco Bodegas y Viñedos Pradorey CEO Speaker

Margarida Ripoll Revista Arrels Journalist Moderator

2026-02-02 11:00 2026-02-02 11:30 Europe/Madrid Artificial Intelligence at the Service of Wine Digital tools enable the wine sector to work more efficiently and competitively in an environment full of challenges. Artificial intelligence, which drives the digitalization of processes from the vineyard to commercialization, has become a new ally in achieving a true transformation of the sector. The climate emergency, new commercial challenges, and the complexity of modern logistics processes all demand innovative solutions. How can digitalization in the sector be promoted? What results are being seen in companies already working with artificial intelligence? What are the main barriers to accessing digitalization? Is digitalization for everyone? Auditorium

11:00h - 11:30h Auditorium Free

13:00h

Round Table | .

Wines from Spain Awards, a competition to position Spanish Wines internationally

Almudena Alberca MW Consultora y Educadora Winemaker Speaker

Carlos Carrión Paco & Lola President Speaker

Christoph Nicklas Wines from Spain Awards Meininger Head of tasting Speaker

María Naranjo ICEX Food and wine Director Speaker

Santiago Enciso Piedras de San Pedro Owner Speaker

2026-02-02 13:00 2026-02-02 13:45 Europe/Madrid Wines from Spain Awards, a competition to position Spanish Wines internationally Round table to present the 2nd edition of the Wines from Spain Awards, to be held in 2026, highlighting the opportunities they offer wineries to promote their wines in strategic markets such as the USA, UK, Switzerland, and Germany. Auditorium

13:00h - 13:45h Auditorium Free

15:00h

Talk | .

SECTION I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

2026-02-02 15:00 2026-02-02 16:15 Europe/Madrid SECTION I: CONTEXT AND CURRENT SITUATION OF THE CATEGORY

Juan Park (IWSR): Market trends and opportunities for NO/LOW categories (15’)
Trinidad Márquez: Current regulatory context (definitions, winemaking practices, labelling and taxation) (15’)
Beatriz Moro, President of Bodega WIN Non-Alcoholic: An example of innovation: UBAVIDA Project (15’)
BEVZERO: State of technology and illustrative tasting on alcohol adjustment (30’)
- Miguel Villena Reyes, CEO of Tomsa Destil
- Silvia Cedeño, General Director of Bevzero Services Group

Workshop

15:00h - 16:15h Workshop Free

15:00h

Tasting - Presentation | .

No/Low Symposium

Schedule

2026-02-02 15:00 2026-02-02 18:00 Europe/Madrid No/Low Symposium Event organised by the Spanish Wine Federation Workshop

15:00h - 18:00h Workshop Free

15:00h

Round Table | .

Export: Alternatives to the US market

Carlos Carrión Paco & Lola President Speaker

Elena Cifuentes Federación Española del Vino Head of the International Department Speaker

Jorge Rivero Marqués del Atrio Commercial Director Speaker

Lucas Payà Freelance Consultant Speaker

Margarida Ripoll Revista Arrels Journalist Moderator

María Naranjo ICEX Food and wine Director Speaker

2026-02-02 15:00 2026-02-02 16:00 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports? Auditorium

15:00h - 16:00h Auditorium Free

16:15h

Round Table | .

BLOCK II: ROUNDTABLE “FROM SECTOR VISION TO MARKET OPPORTUNITY”

2026-02-02 16:15 2026-02-02 17:00 Europe/Madrid BLOCK II: ROUNDTABLE “FROM SECTOR VISION TO MARKET OPPORTUNITY”

Pablo Franco, General Director of DO Ca. Rioja
Diego Pinilla, Chief Winemaking & Operations at Raventós Codorníu and President of the FEV Technical Committee
Andrea Mellado, eCommerce Manager at The Blue Dolphin
Baudouin Havaux, President of the Concours Mondial de Bruxelles
Moderation: FEV

Workshop

16:15h - 17:00h Workshop Free

17:00h

Tasting | .

BLOCK III: TASTING

2026-02-02 17:00 2026-02-02 18:00 Europe/Madrid BLOCK III: TASTING

Led by: Frédéric Galtier, journalist and ambassador of the Concours Mondial de Bruxelles in Spain, together with Sylvain Thibaud, founder of Winespace
6 wines to be tasted:
- 2 foreign wines (red and white) awarded at the CMB
- 4 Spanish wines present at BWW

Workshop

17:00h - 18:00h Workshop Free

Tue 03

11:00h

Round Table | .

From customer to fan: How to create memorable experiences in wine and food

Andrew Ashurst Wine Aspects CEO Speaker

Ferran Centelles elBullifoundation Sommelier Speaker

Margarida Ripoll Revista Arrels Journalist Speaker

Maria Baró Grup Perelada Wine tourism director Speaker

2026-02-03 11:00 2026-02-03 12:00 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC

11:00h - 12:00h Speakers' Corner by AECOC Free

13:00h

Round Table | .

The importance of training international opinion leaders through ICEX Inbound Missions

Beth Willard Decanter World Wine Awards Co-Chair Speaker

Luis Quintín Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) Wine Promotion Manager Speaker

María Naranjo ICEX Food and wine Director Speaker

Pedro Ballesteros Master of Wine Moderator

Ramón Huidobro Consejo Regulador de la Denominación de Origen Rías Baixas General Secretary Speaker

Roser Mestre Aragón Exterior (AREX). Gobierno de Aragón Head of the Agri-Food and Wine Sector Speaker

2026-02-03 13:00 2026-02-03 13:45 Europe/Madrid The importance of training international opinion leaders through ICEX Inbound Missions

In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.

In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.

Speakers' Corner by AECOC

13:00h - 13:45h Speakers' Corner by AECOC By invitation only

Wed 04

11:00h

Round Table | .

How has wine prescription evolved?

Amaia Soto The Way We Wine Now Consultant Speaker

Carlos González Guía Peñín Director Speaker

Margarida Ripoll Revista Arrels Journalist Moderator

Santi Rivas Colectivo Decantado Wine critic Speaker

2026-02-04 11:00 2026-02-04 11:45 Europe/Madrid How has wine prescription evolved? Wine prescriptions remain crucial. Consumers seek advice and are guided by those they have chosen as their references: media outlets, guides, competitions, and critics. But recently, wine prescriptions have diversified, and in addition to traditional channels, we are discovering a new universe through social media. There is a new way of prescribing wine, with very diverse influences, both among winemakers and among consumers themselves. We will analyze how this evolution has evolved, what consumers are really looking for, and what the current prescription offers them. Auditorium

11:00h - 11:45h Auditorium Free

12:00h

Tasting - Presentation | .

The evolution of Catalan wines: A tour of the latest trends through a tasting

Fintan Kerr Wine judge, educator and writer. Speaker

Tim Atkin Master of Wine Speaker

2026-02-04 12:00 2026-02-04 13:00 Europe/Madrid The evolution of Catalan wines: A tour of the latest trends through a tasting

Presentation and tasting of Catalan wines evolution throughout the three years of Catalunya Special Report.

A selection of 8 wines will be offered for tasting during the presentation.

Sala Príncipe

12:00h - 13:00h Sala Príncipe Free

13:30h

Tasting | .

Stricly personal wines

Santi Rivas Colectivo Decantado Wine critic Speaker

2026-02-04 13:30 2026-02-04 14:30 Europe/Madrid Stricly personal wines A Wineflight over 7 wines from the Artisan Wines collective, whose common is that they reflect the personality of their creator Tasting Area

13:30h - 14:30h Tasting Area Free

13:30h

Tasting - Presentation | .

Coravin Experience: Wine by the glass revolution

Bruno Xavier Euroselecció Sales Manager Speaker

Karen Fernandez Coravin Sales Manager Spain Speaker

Marcello Magaldi Coravin International Sales Manager Speaker

2026-02-04 13:30 2026-02-04 14:30 Europe/Madrid Coravin Experience: Wine by the glass revolution Join us to taste great wines, and discover how Coravin systems can help you expand your by-the-glass portfolio without any constraint or waste. A practical, insight-driven session designed for professionals who want to elevate their guest experience by offering them the freedom of choice, and quality of service.

Coravin Experience : The Wine By-The-Glass Revolution Tickets, Wed, Feb 4, 2026 at 1:30 PM | Eventbrite

Sala Príncipe

13:30h - 14:30h Sala Príncipe Under prior registration

Track: Macrotrends

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