Track: Enogastrotourism and health

All representatives of the wine sector and the value chain have a role to play in finding the best ways to communicate the value of moderation and contribute to the reduction of harm caused by abusive consumption, to achieve a culture of sustainable wine in the future. The international association Wine in Moderation has designed a professional training program aimed at the sector itself, the hospitality industry and consumers on healthy lifestyles, of which wine can perfectly form a part, and the risks related to consumption. excessive alcohol.

New audiences and moments of consumption.

Wine in the restaurant, at home or in the winery.

Until now it was the usual thing but new proposals arrive to take it to different settings and in addition the effort is joined to reach new audiences.

A wine truck, a canned wine, a natural wine and a young and unapologetic communicator will share thoughts on how to make wine available to everyone.

They will be accompanied by Sergi Cortés, specialist in wine business and marketing.

A tasting-harmony of Cavas de Guarda Superior directed by Agustín Trapero, a sommelier of national and international reference, harmonised with the gastronomy of one of the restaurants that has recently been awarded Michelin Stars and Carlos Casillas de Barro (Ávila), with a proposal based on the transmission of the gastronomic and cultural heritage of the area through the product, its history and its origin. 

REGISTER: cavabww@mahala.es

Presentation of the conclusions of the international Lifestyle, Diet, Wine and Health congress that highlight the importance of a healthy diet that includes moderate consumption of wine.

More than 30 international researchers met on October 19 and 20 at this conference organized by the Foundation for Wine Research-FIVIN and the Wine Information Council – WIC.

The UNWTO Global Conference on Wine Tourism is the leading international event in the field of wine tourism. Since 2016, it has been held annually in various destinations around the world, each time exploring a unique theme.

Held under the theme "Inclusive, sustainable, and digital wine tourism: Building stronger territorial cohesion," the 2023 edition emphasized the significance of training, establishing robust governance models and on integrating advanced data systems and digitalization as catalysts for promoting inclusive and sustainable development in local communities within wine tourism destinations.  

This presentation aims to highlight the key conclusions drawn from the event.

The world of wine accumulate many myths and legends transmitted through decades that had been encrusted culturally in the mind of the consumer. We will uncover the truth about these myths through argumentation.

“Raras” is a limited ediction wine that brings rare diseases on the table. 500 different bottles and a unique wine, made with native varieties. 

A Charitable project by Bodegas Arráez and Agencia Creativa Kids, in collaboration with FEDER, which aims to give visibility and raise funds for research into rare diseases.